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External reviews

495 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Yathin K.

CleverTap: Best tool for Analytics and Marketing Automation

  • February 07, 2024
  • Review verified by G2

What do you like best about the product?
The most I liked about CleverTap is the user interface and the behavioral analytics features

Features like segmentation, events, funnels, cohorts, trends, find people are really good to track the user actions and events.

"Best time to deliver" notifications for every user.

Email template design capabilities.

The support from our customer success manager is always really quick.

CleverTap has the university which is offering multiple certification courses for the users.
What do you dislike about the product?
It will be good to have content suggestions for email subject/push notifications.
What problems is the product solving and how is that benefiting you?
Using CleverTap behavioral analytics features we were able to target the right audience at the right time.Example: Using funnels, we were able to analyze at which step the majority drop offs were happening and we were able to reduce such drop off's by targeting customers based those events.


    Sandeep V.

Best Retention & Customer Engagement tool

  • February 06, 2024
  • Review verified by G2

What do you like best about the product?
- Easy to understand as a marketer

- Variety of channels that allows to send communication via various ways like - Push, SMS, Email etc

- Real-time user tracking

- Option for action based triggered campaigns

- Understand how and what your users are doing with great insight at user level

- Great CSM and TAM support to solve both marketing use-cases & technical queries

- CleverTap university helps learning tool and getting certified as a new marketer
What do you dislike about the product?
- Unable to see which user is falling into control group
- Sometimes API takes more time to reflect data on CleverTap profile
What problems is the product solving and how is that benefiting you?
- Tracking Daily/weekly/monthly user activities for better engagement
- Create funnels to understand drop offs
- Various ways to retain, reactivate users via CSV uploads and past behaviour campaigns


    Carmel J.

Easy to use, Feature rich, Good and Quality support

  • February 02, 2024
  • Review verified by G2

What do you like best about the product?
Easy to use
Customer support
Feature rich
scalable
What do you dislike about the product?
Data point limitations
Limitations in Journey controls
What problems is the product solving and how is that benefiting you?
Reduces cost with omnichannel marketing,
Optimizes task which would otherwise require tech intervention


    Betty F.

'A Market Player with a very high IQ'

  • February 01, 2024
  • Review provided by G2

What do you like best about the product?
I couldn't have imagined a solution with this level of Intelligence when tapping and roping in business. Quite astonishing. It very cleverly uses AI to go for the leads that matter to you. Intelligently makes use of strategies including push notifications, in-app messages to engage personally and successfully. Where it senses the need, its intelligent enough to integrate with complimentary technology to achieve what it set out to do. Its a class act.
What do you dislike about the product?
Its been easy enough to use since implementation, with good user support. Function-wise its been delivering. Cost is about the only drawback depending on how you deploy.
What problems is the product solving and how is that benefiting you?
It uses Intelligence, market analytics to help us precisely engage the right target market successfully. Its been performing fantastic, enabling us reach roi faster, broaden our customer base.


    Magrete h.

Marketing revolutionized by CT

  • January 28, 2024
  • Review provided by G2

What do you like best about the product?
Blazing fast real time analytics is very useful when we are crafting data driven marketing strategies.CleverTap is also straight forward and guarantees a seamless experience even for users with limited technical expertise the customer care team is also very responsive I got a responce in less than an hour which was absolutely amazing.
What do you dislike about the product?
Nothing to deslike about this platform the ease of use and the friendly interface is on another level.
What problems is the product solving and how is that benefiting you?
Using this tool has given us actionable insights which have allowed us to fine tune our marketing strategies leading to better sales and higher profits.


    Neha F.

Get help creating differentiated customer retention strategies

  • January 24, 2024
  • Review verified by G2

What do you like best about the product?
With the help of CleverTap, I have been able to increase interest in my services through marketing, and the program as a whole has been very helpful. In terms of efficiency, the interface is second to none and certainly provides a personalized service to each user. As a service that streamlines operations, it is highly recommended for its eye-catching and remarkable user interface. The process is flawless and efficient and offers fantastic marketing opportunities for any client.
What do you dislike about the product?
This program lacks support and is not fast enough to adequately respond to my needs.
What problems is the product solving and how is that benefiting you?
Responsible clients have benefited from our extensive experience in automated marketing consulting. When it comes to making better decisions, the program is really helpful. It is completely robust and gives the feeling of belonging to an enterprise environment. When we don't have market opportunities, it definitely helps us see them.


    Isaac T.

Great onboarding experience overall. Seamless technical support

  • January 24, 2024
  • Review verified by G2

What do you like best about the product?
Onboarding experience and communication
Push Functionality
Supports many crucial data points for marketing purpose
What do you dislike about the product?
Learning Curve: Some users might find Clevertap to have a steeper learning curve.
What problems is the product solving and how is that benefiting you?
- User engagement: CleverTap helps us increase user engagement with tools like web popups and push notifications.
- App usage analytics: CleverTap offer various data points that helps us understand more on how users use our app.


    Gambling & Casinos

CleverTap: A Powerful Engagement Engine with Robust Analytics

  • January 21, 2024
  • Review verified by G2

What do you like best about the product?
CleverTap is one of the best tools in the industry. Having used other leading tools, I can justify that CT has a lot of advanced features which helps us enchance our user touchpoints.

Few things that I like about CT based on my experience:


- Easy to use with very less learning curve
- Library of preset templates for push & in-app notifications which serve for different purposes
- Ability to send multiple communications from a single campaign/node by splitting users based on their user property
- Real-time event tracking
- Unlike other tools, CT does a great job in the analytics section
- Based on the analytics, we are able to create custom user segments instantly and run A/B tests to measure conversion incrementality
- Journeys have a great feature called intelli-node which allows us to A/B test different journeys within a single journey and meausre the performance
- Very responsive customer support

Overall, CleverTap is a clear winner. If you're tired of surface-level insights, basic campaigns, and want to drive real engagement with automation on your side, this is your platform. Highly recommended!
What do you dislike about the product?
- There is no option to duplicate nodes in a journey which takes extra time & effort
- Enhancing customization options in In-app campaigns (priotization, triggering on specific screens, timer delay)
- App uninstall tracking
- Exporting control group user data from campaigns & journeys is not available
What problems is the product solving and how is that benefiting you?
CT is helping us activate, retain, and reactivate users on our platform. We firmly belive in constantly A/B testing and improving our efforts, and with CT, we are able to achieve that.


    Ezekiel M.

'Who's Clever Now? CleverTap, that's who!'

  • January 06, 2024
  • Review provided by G2

What do you like best about the product?
I really like how CleverTap makes clever use of AI to engage with personalized and targeted communication. Just brilliant! Its amazing features are tops too, like push notifications, email marketing, in-app communication and much more. Liked how easy-to-set it was, how easy-to-use it is, how it integrates. I like its user support as well.
What do you dislike about the product?
I have been using it frequently, and probably the one drawback is its dependency on third party integrations. Otherwise its the cleverest email marketing app online.
What problems is the product solving and how is that benefiting you?
Its been our go to for targeted, personalized engagement online via email especially. Has been a great help in broadening our market base, in helping reach roi faster.


    Judy w.

Clever Tap 2024

  • January 05, 2024
  • Review provided by G2

What do you like best about the product?
Engaging user is easier with Clever Tap,through it's multichannel targeting,it plays a significant role in user engagement also you can customize your apis for sending notifications.
What do you dislike about the product?
Price is a bit on the upper side apart from that everything else is superb.
What problems is the product solving and how is that benefiting you?
With Clever Tap we had an excellent and seamless experience,Clever Tap has helped us to engage more audience and convert them into leads.