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We use it to manage our social media.
What do you like best about the product?
It's easy to aggregate our social media posts from here to everywhere.
What do you dislike about the product?
It can be somewhat tricky to get started. The learning curves is a bit steep.
What problems is the product solving and how is that benefiting you?
We're able to reach more people in less time. This is extremely valuable and is helping us build an audience.
Recommendations to others considering the product:
Start with one or two social profiles so you can get the hang of it before going too deep. The app is very robust and almost overly so if you aren't experience with it.
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Excellent for Timed Social Media Marketing, but Not Much Else
What do you like best about the product?
Hootsuite is great if you want to spread out your marketing over time but want to be able to create it all at once. It's ideally suited for timed marketing and rolling out any new campaign across any number of social media platforms, particularly Twitter. If you've linked your Twitter to Facebook and Instagram, this is ideal. Hootsuite is also really good at managing multiple accounts, so as a marketing consultant, I can work through multiple campaigns on one screen, even if they each have multiple social media accounts.
What do you dislike about the product?
It's not really useful for anything else. It's also not (yet) great at attaching media to posts, particularly media that doesn't exist yet (sometimes graphics are the last things to be created). If you've got the media far enough in advance, it connects well, but sometimes Facebook doesn't post it the way you want, which leads to having to rework the post, which kind of makes the whole thing pointless. This is a mostly avoidable problem if you use it well.
What problems is the product solving and how is that benefiting you?
I create social media campaigns for small, local businesses. Hootsuite has allowed for timed social media campaigns, which are really useful for timed sales and specials, such as with local restaurants and bars. If there's a sale or an event of any kind, I can create the posts in advance, which in addition to live posts can really amp up the consumer participation.
Recommendations to others considering the product:
It's still behind. It was revolutionary originally, but it's not kept itself ahead of the game.
Simply Does the Job
What do you like best about the product?
Hootsuite is great for what it is designed for — managing multiple social media platforms, following many feeds, and automating posting.
What do you dislike about the product?
There is nothing more or nothing less to the software. The interface is minimally designed and nothing to write home about. You are there to do a job, not necessarily enjoy your time doing it
What problems is the product solving and how is that benefiting you?
Hootsuite solves the problem of managing and posting on multiple social media accounts on a schedule, which is great for companies running different handles. They have various tiers and the free tier allows you to add three accounts, which is great for a small business' Twitter, LinkedIn, and Facebook for example. It saves time with automated posts and scheduling tools.
Experience with Hootsuite
What do you like best about the product?
I loved the expanse of the program. I could handle all my social media platforms under this one program, and track how well I was doing on each platform.
What do you dislike about the product?
While my analytics through Hootsuite were super helpful and interesting, I struggled with the price. They seemed to be overpriced, especially for me as a small business/private business person.
What problems is the product solving and how is that benefiting you?
I was able to focus on other issues and tasks in our business without having to be constantly on each social media platform, posting updates on what we were doing.
Great
What do you like best about the product?
How easy it is to schedule and manage posts.
What do you dislike about the product?
Can be difficult to figure out at first.
What problems is the product solving and how is that benefiting you?
Hootsuite makes it easy to schedule multiple social media posts for clients at the same time.
Hootsuite: major time saver!
What do you like best about the product?
Hootsuite is incredible for managing multiple social media accounts whether personal, business, or otherwise. I love being able to schedule posts so that they go out at exactly the desired time and not a minute before or after. It is also great being able to allow access to pages with multiple administrators.
What do you dislike about the product?
It can get quite expensive if you want to upgrade your account, especially if you have more than one person you are wanting to be able to access the accounts. It jumps from 9.99 to 34.99 per month if you have more than one person.
What problems is the product solving and how is that benefiting you?
I used to have problems with needed to share posts at certain, inconvenient times, such as when I would have to be driving or taking care of something else. Hootsuite now takes care of it! I just have to plan it out ahead of it, set up the post and the time, and Hootsuite does the rest!
Recommendations to others considering the product:
If you need something to help manage accounts, take the stress/scurry out of posting at a specific time, or just prefer to have access to multiple social media outlets in one place- don't skip past Hootsuite!
Social media simplified
What do you like best about the product?
Maintaining social media accounts across different platforms for a number of clients can get overwhelming. But when you have Hootsuite, you can manage your posts effortlessly, measure your impact, and analyze your metrics in moments.
What do you dislike about the product?
Nothing to dislike. I've used Hootsuite for clients since 2011 and it's only gotten better and better.
What problems is the product solving and how is that benefiting you?
Using Hootsuite helps my clients realize the importance of streamlining a facet of marketing that is necessary and requires simplification. Businesses need to take the time to post smarter, not harder. But they don't need to spend all of their time doing it.
Hootsuite
What do you like best about the product?
I appreciate the ability to use one dashboard to manage social posts across our platforms. Its a convenient software with many advantages and ease of use.
Manage multiple Twitter, Facebook (profiles and pages), LinkedIn, WordPress, Foursquare and Google+ networks all from one place
Schedule updates (including on a calendar and even upload from a spreadsheet (csv file)
Collaborate as a team (delegate replies, tweets, mark as done, track messages etc)
Mobile apps (iOS & Android)
Customised analytics (including scheduled reports)
RSS integration (post updates from an RSS feed)
Helpful and comprehensive support pages and friendly customer support team
Manage multiple Twitter, Facebook (profiles and pages), LinkedIn, WordPress, Foursquare and Google+ networks all from one place
Schedule updates (including on a calendar and even upload from a spreadsheet (csv file)
Collaborate as a team (delegate replies, tweets, mark as done, track messages etc)
Mobile apps (iOS & Android)
Customised analytics (including scheduled reports)
RSS integration (post updates from an RSS feed)
Helpful and comprehensive support pages and friendly customer support team
What do you dislike about the product?
We quit using Hootsuite because of their mobile limitations. We needed to be able to switch platforms and accounts with greater ease on the go.
What problems is the product solving and how is that benefiting you?
If you are posting or sharing a link to your Facebook page, ones with photos and a summary are far more likely to be clicked than ones with just a short text status. When you post a single update or use the standard scheduler in Hootsuite, it does post the thumbnail and summary. It gets this from the open graph tags on the web page or tries to have a good guess. However, if you use the bulk scheduler (uploading from a csv file) or use the RSS feature (posting directly from an RSS feed) you are stuck. Facebook is only going to get the text in a Tweet-like status
Recommendations to others considering the product:
Make sure it meets your requirements
Hootsuite Review
What do you like best about the product?
The product needs some polishing (on it's looks) but otherwise it's a great product to use and schedule my posts in advance.
What do you dislike about the product?
I don't like how limited we are on what social medias we can use with the product, for example, I am not able to use pinterest and instagram to schedule posts, which can be a hassle.
What problems is the product solving and how is that benefiting you?
I use hootsuite to help get a load off of my shoulders and not have to worry about when to post my social media posts. I like that it's always prompt but I do not like it when it says "posted on hootsuite" - for all of my facebook posts.
Recommendations to others considering the product:
It's a good basic tool to have if you want to schedule posts in advance however you are very limited to which social media you chose.
Great timesaver
What do you like best about the product?
I love the bulk uploader feature for twitter posting. The support team is great. I use Hootsuite mostly for scheduling and analytics.
What do you dislike about the product?
I hate that suggestions feature is being discontinued.
What problems is the product solving and how is that benefiting you?
The reporting feature saves me a lot of time & my clients love them. There are currently some exporting issues the support team is working on fixing.
Recommendations to others considering the product:
replace the suggestions feature & fix the report export problems
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