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External reviews

4,043 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Jenny G.

effective for posting efficiently across multiple platforms

  • February 09, 2017
  • Review verified by G2

What do you like best about the product?
I like the succinctness of having all your media platforms in one place.
What do you dislike about the product?
Sometimes things don't translate correctly across multiple platforms (i.e. linking doesn't translate from FB to Twitter).
What problems is the product solving and how is that benefiting you?
Efficient use of resources.


    Wes R.

Great Software

  • February 09, 2017
  • Review provided by G2

What do you like best about the product?
I love how you can schedule out posts to run.
What do you dislike about the product?
I do not like how Instagram is not connected to it.
What problems is the product solving and how is that benefiting you?
We are trying to figure out the balance between marketing/promotion and encouragement/entertainment. Still working on it.


    Higher Education

A Simple Tool for Scheduling and Managing

  • February 09, 2017
  • Review verified by G2

What do you like best about the product?
The best part about HootSuite to me is how user-friendly and intuitive it is. It's very easy to pick up and start scheduling posts. For the more advanced features, like collaboration and team-editing, there are lots of support materials, webinars, and videos to help get you started. I even had a rep reach out and ask to have a conversation about how we could better leverage Hootsuite to drive engagement!
What do you dislike about the product?
The reporting is great, but once you go beyond free reports (you have so many "credits" included with your subscription), it starts to get pricey. We use a different dashboarding software to get the same stats, but we can incorporate statistics from other platforms, including our email marketing.
What problems is the product solving and how is that benefiting you?
I can schedule social content way ahead and always be on top of it. The best way to establish a strong following is consistency, and Hootsuite makes it easier to be consistent.
Recommendations to others considering the product:
If you want a simple, easy to use system to manage social posting, Hootsuite is right on the money.


    Katie F.

Excellent Social Media Dashboard

  • February 09, 2017
  • Review provided by G2

What do you like best about the product?
Our company gains most of our business from social media so we need to able to keep everything on track. Hootsuite has allowed us to keep our content organized and scheduled.
What do you dislike about the product?
While we love most things about hootsuite, there have been a few times where we needed to edit or refine something already post it. Or post something again down the road with a different link. This process is a bit clunky.
What problems is the product solving and how is that benefiting you?
We needed to solve the problem of having an actual person needing to post on the company's behalf. It was time-consuming and stressful to hit exact times. It has benefited us to curate content ahead of time and schedule it out.


    Kelley H.

Great for Bloggers

  • February 08, 2017
  • Review provided by G2

What do you like best about the product?
I like best about this product is I can keep up with all my post without having to sign in to all the different social media accounts. This is a major time saver
What do you dislike about the product?
So far this product has done everything I need it to do .
What problems is the product solving and how is that benefiting you?
The benefit definitely in the time you save jumping social account to social media account.
Recommendations to others considering the product:
Make sure you draft your post wisely because one click and they will be posted on multiple outlets. You always want to make sure you are approving the right message.


    Alexandro L.

Great tool for CM, but with messy options

  • February 07, 2017
  • Review verified by G2

What do you like best about the product?
All the options to put together so many social networks, being able to see at a glance all the information about notifications.
Also it's a great tool for planning updates, schedule posts and so on.
For people that wants detailed analitycs it's a great tool, as they offer lot of information, detailed reports, but they come with a price.
What do you dislike about the product?
Some options are too complicated and should be redesign in my opinion, for example the way it manage PM in different columns, putting all separated: "Inbox" and "Sent", so it's easy to keep or follow a conversation.
Also, some menus are really confusing or hard to follow, something difficult to understand in a world with intuitive tools that improve day by day. Also, price it's, in my opinion, too expensive for what they offer, and for the confusing UI that they offer in most of the parts of the site.
What problems is the product solving and how is that benefiting you?
Managing all the social accounts it's something really difficult to solve sometimes, as there are lot of information driving around and times fly. With hootsuite it's easier to schedule, manage and keep updated all the acounts.
Recommendations to others considering the product:
It's seriously a great tool, but, for what I expect from a tool like this, it makes things a bit difficult sometimes with lot of confusing menus, and with really simple things made hard to manage (I'm still thinking about why do they make somethings that difficult, thins like private messages from twitter)


    Broadcast Media

Hootsuite Makes It Easy To Manage Your Social

  • February 03, 2017
  • Review verified by G2

What do you like best about the product?
You can load multiple social media channels to schedule and post content across platforms with ease.
What do you dislike about the product?
It's not a dislike as much as it is knowing that you need to pay a monthly fee if you need more than five accounts. Which is fair.
What problems is the product solving and how is that benefiting you?
How to schedule and post content into an editorial calendar.
Recommendations to others considering the product:
It's a great option. It's gateway product that you can customize. Depending on the size of your organization and budget, you can upgrade for a more robust experience.


    Marketing and Advertising

The perfect starter kit to master social and defeat social algorithms

  • February 01, 2017
  • Review provided by G2

What do you like best about the product?
Its general ease of use. Regardless if you are a social media guru or newbie, Hootsuite makes it incredibly easy to plan out posts on multiple platforms.
-Easy to use interface
-Monitoring service gives you a 360 view of all of your platforms and allows you to easily access and monitor replies, likes, comments, etc.
-Easy to collaborate and work with other team members
What do you dislike about the product?
The free version is extremely limited, though this is to be expected for these services.
-The analytics are confusing and SUPER expensive to access
-The link shortener can only be used at the end of the post and cannot be used with any other analytics software
What problems is the product solving and how is that benefiting you?
How to optimize social media to solve business objectives. Through the Hootsuite monitoring we are able to offer better customer service, actively monitoring responses and responding in a timely manner.
Recommendations to others considering the product:
Really delve in and master the tool to get the best use out of it.


    Jerico P.

New to Hootsuite

  • February 01, 2017
  • Review verified by G2

What do you like best about the product?
I like that you can have a whole team working on Hootsuite. You can grant access to team members without giving them individual access to the actual signs - as in you won't need to log in to facebook, twiter, instagram etc. You can assign posts or whole social channels to teammates, which is neat. You can see and edit posts with your team and then schedule it.
What do you dislike about the product?
It's a bit overwhelming at first. I suppose the experience varies depending on how many channels you have on your plate. Toggling back and forth for me was a bit awkward at first. While it's highly customizable it takes a fair amount of time and training before you have all your ducks in a row.
What problems is the product solving and how is that benefiting you?
Hootsuite is allowing us to oversee all the channels and strategically plan how to trickle information to our followers and cross promote our campaigns. It also brings all the admins to the same table and now we all play with our cards up.

We are slowly transitioning from siloed efforts to a collaborative one.
Recommendations to others considering the product:
Hootsuite is great to get your channels organized. If you need to make a map for your social media needs, consider using this to get all your pieces on the board and start putting it all together.


    Staffing and Recruiting

A great tool for simplifying social media scheduling

  • February 01, 2017
  • Review verified by G2

What do you like best about the product?
I like to be able to schedule social media posts in one location, I also like that I can edit posts after they're scheduled and delete them after they're posted.
What do you dislike about the product?
I don't like that many key features aren't free, there are a lot of limitations to the free version and the interface could be simpler. I don't like that the input form for a post goes away when I scroll off of it. I have left many posts unscheduled that way.. thinking they were scheduled but didn't actually finish the process because the bar went away.
What problems is the product solving and how is that benefiting you?
Consolidating social media accounts, simplifying the process.
Recommendations to others considering the product:
Hootsuite is great for consolidating social media accounts and cutting down on time consumed by scheduling posts individually on the social media websites themselves. The user experience / interface could be smoother, but otherwise it does what it needs to do.