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External reviews

4,043 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Professional Training & Coaching

I worked with Hootsuite for my own personal business

  • January 24, 2017
  • Review provided by G2

What do you like best about the product?
The ability to work on multiple social media platforms in one shot.
What do you dislike about the product?
The set up! lol This is nothing that Hootsuite is responsible for, it's just that I'm lazy.
What problems is the product solving and how is that benefiting you?
Marketing. That I am more proactive at marketing with all of my social media and sending the same message. So there's consistancy.


    Media Production

Made it easy to run various social media campaigns

  • January 24, 2017
  • Review provided by G2

What do you like best about the product?
I loved that I could manage multiple social media accounts through this one app.
What do you dislike about the product?
I do wish you could schedule instagram posts through this app, but unless something's changed recently, I would've had to use something like Iconosquare.
What problems is the product solving and how is that benefiting you?
We were able to run various social media pages for different projects through one app, which even helped us to fund one of our projects. Could we have funded it otherwise? Yes, but it would've taken us more time and could have contributed to our missing ideal posting times.
Recommendations to others considering the product:
It's my go-to app for managing various social media platforms.


    Robyn K.

Great social management tool

  • January 24, 2017
  • Review verified by G2

What do you like best about the product?
Hootsuite lets me not only follow activity on social from customers and competitors in one easy place, I'm also able to schedule posts across several platforms - which is a great tool. It also lets you tag pages in your posts making them ready to go live.
What do you dislike about the product?
Must post to Instagram directly from your phone even after scheduling from Hootsuite - although I think this is an issue with Insta.
What problems is the product solving and how is that benefiting you?
We're benefiting from being able to schedule a week's worth of social posts all at once. Is really helpful when I will be traveling to a conference or on vacation, I can schedule our social messaging in advance and not have to find someone else to post for me. Also, it's a great way to interact with our customer's pages easily without having to seek out each account on the native network.
Recommendations to others considering the product:
They offer a free trial


    Electrical/Electronic Manufacturing

Hootsuite does everything I need it to.

  • January 24, 2017
  • Review verified by G2

What do you like best about the product?
I love the Hootsuite GUI and its integration with multiple social platforms.
What do you dislike about the product?
There is not much I dislike about Hootsuite. I find it very responsive.
What problems is the product solving and how is that benefiting you?
Social Media Management is fairly new and I am finding that it is very easy to see everything at first glance. Very easy to use when wanting to get the word out to multiple platforms at once.
Recommendations to others considering the product:
More platforms than any other I've seen for the price. Very good pricepoint.


    Financial Services

excellent social media software

  • January 24, 2017
  • Review provided by G2

What do you like best about the product?
great for scheduling social media team messaging for a corporate brand, use this with a global team and would highly reccomend
What do you dislike about the product?
sometimes it's confusing to schedule across different networks, and see what is scheduled from different networks
What problems is the product solving and how is that benefiting you?
this helps to get content scheduled and make sure that we have always on posted messaging across our brand channesl


    Carolynn C.

Average Social Media Tool

  • January 24, 2017
  • Review provided by G2

What do you like best about the product?
I love how much data that Hootsuite provides about social media. There's a lot there that other social media tools can't provide.
What do you dislike about the product?
Sometimes it can get too confusing, especially if you're brand new to a tool like this. I moved onto Buffer because it was easier to navigate.
What problems is the product solving and how is that benefiting you?
I am trying to make it easier for my business to schedule posts across multiple channels. Other people on my team are used to publishing posts in real time, but I think it's easier if we could schedule them out.
Recommendations to others considering the product:
See if Facebook's scheduling tools and insights are enough for your business. Otherwise, I would look into Hootsuite and compare it to Buffer.


    Marketing and Advertising

Great Social Media Management Software

  • January 24, 2017
  • Review verified by G2

What do you like best about the product?
I recommend Hootsuite all the time for people who want to schedule out their social media postings. Facebook came in and added the feature to schedule posts to your fan pages but I still think that Hootsuite provides a competitive advantage in that you can create a calendar of posts for multiple social platforms. They also have a great app you can use if you are on the go.
What do you dislike about the product?
I dislike their GUI. It was relatively clunky and hard to use. I feel like they could use an upgrade on their interface and overall look to make things simpler. People want simple and Hootsuite definitely has a little bit of a learning curve to it.
What problems is the product solving and how is that benefiting you?
The business problems I like to solve is getting my content out everywhere on social media. In this day and age you really have to be everywhere at once yet we don't have the time to dedicate to all of that. Hootsuite allows me to pretend like I have extra time in my day so that I can bulk schedule things all at once.
Recommendations to others considering the product:
I think that Hootsuite is a great option that could just use a bit of a facelift to join the ease of use that other softwares provide. There are of course always limitations in how Hootsuite can connect and interact with other social platforms but if you're looking for a good way to schedule all of your posts out, this is a great solution.


    Athens M.

Great all in one social media manager

  • January 24, 2017
  • Review verified by G2

What do you like best about the product?
I like how you can schedule, and track your social media platforms all into one dashboard. The reports are helpful as well.
What do you dislike about the product?
There isn't connectivity to all of the SM platforms. The app is limited as well as you can not directly publish to Instagram anymore
What problems is the product solving and how is that benefiting you?
This is helping me solve SM management for my business
Recommendations to others considering the product:
I certainly would recommend following and connecting with Hootsuite for informative tips as well as the platform for your social media management. They have great articles and tutorials for anyone handling the marketing of a business. They offer training modules as well. These are very helpful


    Scott A.

Social media - simplified

  • January 24, 2017
  • Review verified by G2

What do you like best about the product?
Ability to time tweets, view analytics, and manage multiple accounts on each platform — all together.
What do you dislike about the product?
The cost. The number of steps it takes to complete a process.
What problems is the product solving and how is that benefiting you?
Coverage of sports teams, blasting WordPress posts, and timely images. The schedule function saves time and allows for more sanity (and sleep).


    Patti P.

Timesaving, Cost-Effective, and Easy to Use

  • January 24, 2017
  • Review verified by G2

What do you like best about the product?
easy to interface with linked in (including groups), FB, twitter. It saves us a lot of time. Easy to use interface.
What do you dislike about the product?
It disconnects from the social media groups frequently. We have to reconnect them about once every two weeks.
What problems is the product solving and how is that benefiting you?
Trying to best manage our time on social media. I like that it sends us reports each week of engagement.
Recommendations to others considering the product:
I recommend setting up feeds to monitor key twitter feeds; it helps with usability.