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Full Social reach but also "reach for your wallet"!
What do you like best about the product?
That I can manage nearly ALL of my social media platforms (including different aspects of those platforms, e.g. Facebook profiles AND pages). I can choose to delegate replies, tweets, reply to messages to different people to better collaborate and streamline social feeds. Analytics following the platforms and can post updates from an RSS feed.
What do you dislike about the product?
Some functions are limited like thumbnail issues in Facebook and engagement/reach issues.
To access tools that I really needed the prices started getting out of hand. You are drawn in for free and discounted but essential analytics and reporting start to get expensive. The URL shorten-er is ridiculously priced when there are superior options out there for a fraction of this cost.
To access tools that I really needed the prices started getting out of hand. You are drawn in for free and discounted but essential analytics and reporting start to get expensive. The URL shorten-er is ridiculously priced when there are superior options out there for a fraction of this cost.
What problems is the product solving and how is that benefiting you?
Keeping track of multiple social media platforms without loosing my mind! Able to broadcast activity or products to multiple platforms at one time.
Recommendations to others considering the product:
THey continue to add different functions and are reevaluating tools constantly. They also have great customer support and answer questions. They also provide great training and tutorial pages.
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Easy, integrated, and inexpensive.
What do you like best about the product?
I love that I have everything in one platform, it's totally integrated. I use it for two compnaies I work for, which alleviates signing in and out constantly.
What do you dislike about the product?
I do wish Instagram became more easy to use, but I understand that's a nature of Instagram being mroe of a mobile based platform.
What problems is the product solving and how is that benefiting you?
We are gaining more exposure and connecting our sites analytics with our social media insights - it's telling a real story and bringing us forward.
Recommendations to others considering the product:
The Instagram integration - understanding how effective it is for you is important.
Great for managing social media
What do you like best about the product?
I can easily manage multiple twitter streams, learn about the people following them, and track messages coming in and out. It's easy to see what's going on.
What do you dislike about the product?
I removed a social network from my account, but Hootsuite keeps asking me to reconnect with it, and I can't figure out how to remove the message. That's annoying.
What problems is the product solving and how is that benefiting you?
Hootsuite makes it really easy to handle social media, and as long as that's a thing, I'll use it.
Recommendations to others considering the product:
It's really useful, especially if you use several social media platforms and want to track many other accounts.
Useful but limited
What do you like best about the product?
It's useful for consolidating our media outlets. Honestly, I have never personally used this product. I tried to re-do the survey without selecting Hootsuite, but it made me select it. My review is based on what I remember of my boss's experience with Hootsuite.
What do you dislike about the product?
My boss disliked that we cannot add 2 Facebook accounts to our Hootsuite accounts. My boss's boss linked his Facebook account with Hootsuite, and since then, my boss cannot add our Communications Facebook page. She is the Director of Communications but cannot use Hootsuite now because our messages will not go to our Communications Facebook.
What problems is the product solving and how is that benefiting you?
As the administration office of a school corporation, we have used Hootsuite in the past to simplify communication efforts with our various stakeholders, such as parents, news outlets, teachers, students, staff, community members, Board members, etc.
Great for small businesses and mutliple brands
What do you like best about the product?
Ease of scheduling content, and good cross-channel analytics too.
What do you dislike about the product?
Content Suggestions are often lacking, and cannot select different topics for different accounts - topics have to be global and often not suitable for certain accounts.
What problems is the product solving and how is that benefiting you?
Time management and planning of social media content.
Comprehensive Interface
What do you like best about the product?
The interface for Hootsuite is very comprehensive and made branding for my company across our social media sites stress free. I also liked the analytics and personalized content suggestions.
What do you dislike about the product?
Working for a start up, I found the pricing to be a bit high and wished they had offered a more feasible cost schematic.
What problems is the product solving and how is that benefiting you?
Branding across all social platforms and understanding analytics.
Recommendations to others considering the product:
Start with the free trial before choosing a package so that you can be sure you are utilizing all of the features it offers and are not paying for something you are not using. I would also suggest familiarizing yourself with your audience and being prepared with various content types to figure out what your audience appreciates more.
Seamless Social Media Integration
What do you like best about the product?
I like that I can link several user accounts into one easily scheduled format. They also have great content suggestions. The ease of posting to multiple sources without having to log into a lot of different websites is great.
What do you dislike about the product?
The calendar can be a little difficult to work with at times, trying to change an aspect of a scheduled post sometimes means going into several versions of this post.
What problems is the product solving and how is that benefiting you?
This keeps all our employees connected and active with precise scheduled posts. Some people, older employees, don't necessarily see the value in keeping an active presence on social media. With HootSuite, I am able to make sure they have a steady stream of content, keeping them relevant in the eyes of colleagues and potential clients. HootSuite's ease of scheduling makes it easy for me to get the word out on different campaigns my office launches to promote webinars and events. While not promoting an event, using the "suggested content" section assists me in posting articles and information when there is not anything else going on.
Recommendations to others considering the product:
Hootsuite has videos and tutorials that can help you get started. I knew nothing about this program when I began and found that very helpful. They have also had great webinars with social media marketing gurus to help you fine-tine your voice if needed. A notable webinar from Mari Smith was especially informative and I now follow her on Facebook to keep up-to-date with her tips.
Everything you need for basic social publishing
What do you like best about the product?
Hootsuite is super easy to use and the price is fantastic for the functionality you get. We used Social Studio and Radian 6 before, which were MUCH more expensive and had far more functionality than we needed.
What do you dislike about the product?
The support isn't great, and our onboarding sessions weren't very useful because they weren't tailored to our needs at all.
What problems is the product solving and how is that benefiting you?
We're able to publish social content across multiple time zones, as well as effectively monitor mentions of our brand and other topics of interest.
Social Media Management with Hootsuite
What do you like best about the product?
The streams features of Hootsuite allows me to easily toggle between roughly 20 accounts affiliated with my organization. This is particularly useful for staying on top of Twitter mentions, scheduling weekend and off hour posts. The mentions stream is also very useful for doing retweets on twitter and Hootsuite has recently improved their internal retweets feature. I previously would do retweets manually outside the platform.
What do you dislike about the product?
There is nothing I really dislike about the platform. I do find it more useful for Twitter than LinkedIn.
What problems is the product solving and how is that benefiting you?
We are solving response time to members and increasing the volume of content submitted by saving time on quickly getting relevant material out and online.
Recommendations to others considering the product:
If you manage a high number of social media accounts, particularly on Twitter, it is a great platform.
Automates Our Social Media Marketing
What do you like best about the product?
Hootsuite not only allows us to automate our social media output but it provides statistics so we know what's being consumed where.
What do you dislike about the product?
About the only thing I dislike about Hootsuite is it still doesn't interface with Instagram in a practical way. It SAYS it works with Instagram but it really doesn't --- certainly not as easily as it works with Twitter, LinkedIn and Facebook. But maybe it's more the fault of Instagram then Hootsuite.
What problems is the product solving and how is that benefiting you?
I'm solving the ability for small and medium-sized businesses to maintain a social media presence. The benefits are that I've been able to professionalize our social media marketing services.
Recommendations to others considering the product:
Go with the pro level so you can add all the social media accounts you need.
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