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External reviews

4,042 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Staffing and Recruiting

Amazing Social Media Coordinating Platform!

  • May 14, 2024
  • Review verified by G2

What do you like best about the product?
The ability to schedule posts for multiple platforms! It's great that it's all in one place, rather than having to go to each individual social media site. We use it for everything!
What do you dislike about the product?
The duplication feature can be a bit frustrating, as I can't actually create a new post. If I duplicate a post, it overwrites the old one.
What problems is the product solving and how is that benefiting you?
The ability to create and schedule within Hootsuite is makes content creation and scheduling a lot easier.


    Brandi K.

Simplifies my life

  • May 14, 2024
  • Review verified by G2

What do you like best about the product?
It allows me to set posts well in advance so I can focus on other obligations I have, such as customer service, sales, and responding to the feedback I get on previous posts.
What do you dislike about the product?
It would be nice if moving around content were easier. The hashtag generator could also use some improvement.
What problems is the product solving and how is that benefiting you?
I can post series of content on multiple platforms simultaneously.


    Construction

Great tool for managing your social media!

  • May 14, 2024
  • Review verified by G2

What do you like best about the product?
I like that all of my accounts can be in one place to keep track of comments and analytics. I also love being able to schedule posts across our channels so that we can present a consistent and ongoing social media strategy without having to doing it all one at a time. I log on almost every day and manage everything from one place.
What do you dislike about the product?
The platform can be a bit laggy at times but with a little bit of patience, you can get the job done.
What problems is the product solving and how is that benefiting you?
It is saving me time, allowing me to post consistently across all of our channels without having to do it in real time.


    Cristina P.

Absolutely LOVE Hootsuite - makes my job so much easier!

  • May 14, 2024
  • Review verified by G2

What do you like best about the product?
It is so easy to use -- and even for a journalist like me -- having help on what is best for the different types of social media to grab attention is amazing! I love that I can calendar out my posts, I can re-hash my best posts, and the calendar even suggests a theme for the day. I didn't think I would care for AI but it's really wonderful for this kind of work when we are marketing our programs and admittedly my brain tends to say the same thing over and over. It's also wonderful to have a one stop shop on how to access analytics, plan and review how posts went!
What do you dislike about the product?
I have had trouble connecting with our instagram but it's not your fault - the issue is with a previous admin for that account and so I have had trouble connecting.
What problems is the product solving and how is that benefiting you?
It consolidates all my marketing and team communication through social media. It helps me come up with fresh ideas and not to be too wordy that I lose interest from our followers. I have recommended hootsuite to many of my collegues.


    Jennifer K.

Hootsuite meets my needs

  • May 14, 2024
  • Review verified by G2

What do you like best about the product?
Hootsuite has been consistently easy to use. Even when they've made enhancements over the years, it has not impacted usability.
What do you dislike about the product?
I wish I could hover over the themed holidays noted at the top of the day's calendar and see what it is without having to click on it and lose a taken in the Beta version of Owlywriter AI
What problems is the product solving and how is that benefiting you?
My problem is being able to consistenly manage and update social media posts for two different brands. I'm able to easily do this with Hootsuite.


    Abigale W.

Love it!

  • May 14, 2024
  • Review verified by G2

What do you like best about the product?
I love how they make it so easy to schedule things out! And I love the display of the software.
What do you dislike about the product?
I can not add collaborators to Instagram posts.
What problems is the product solving and how is that benefiting you?
Scheduling out things on one click! They also give me recommended times to post! Having the analytics has really helped so I don't have to track that automatically.


    Bethany E.

From school to work

  • May 14, 2024
  • Review verified by G2

What do you like best about the product?
Once you have it set up it is incredibly efficient and an easy first step into the world of social media management
What do you dislike about the product?
Getting it set up is a little complicated. Approving all the different accounts and with my plan it's only allowing me to run one of my Instagram accounts but I still enjoy it
What problems is the product solving and how is that benefiting you?
I use it mainly for scheduling posts and adding longer and nicer copy to my Instagram posts


    Construction

Long term quality and stability

  • May 14, 2024
  • Review verified by G2

What do you like best about the product?
I've been a Hootsuite user for almost a decade. It's stable, intuitive, and easy to use. They've kept up with changes in the social media landscape and keep users informed.
What do you dislike about the product?
You can be limited with the basic account.
What problems is the product solving and how is that benefiting you?
One place to load content for an extended period of time that's released when needed.


    Marketing and Advertising

Good starter tool, but leaves more to be desired

  • May 14, 2024
  • Review verified by G2

What do you like best about the product?
I like that Hootsuite is straightforward and easy to use. The tool provides a look into most social media metrics, and the dashboards are very customizable. It's also very easy to connect social media accounts and integrate the tool into a company's workflow.
What do you dislike about the product?
I've used Hoosuite for a few years, and I constantly find myself looking for a more granular look into certain metrics. For instance, you can't see data like engagement rates or total interactions per post.
What problems is the product solving and how is that benefiting you?
We use Hootsuite to monitor the performance of our clients' organic posts. It makes our workflows easier by capturing broad data in one place, saving us time. However, we do find that the data is a little limited and could be more granular to be even more helpful in our strategy.


    Shawna J.

Fantastic ease of use.

  • May 14, 2024
  • Review verified by G2

What do you like best about the product?
I love how easy it was to get started on Hootsuite. I was intimidated by a new platform, but was pleasantly surprised.
What do you dislike about the product?
The only thing I do not like about Hootsuite is in the analytics. This may be completely user error but I cannot change the colors of my charts.
What problems is the product solving and how is that benefiting you?
Hootsuite is our social media dashboard. We love being able to control all of our social media accounts in one area.