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A helpful tool for social scheduling
What do you like best about the product?
I like how Hootsuite allows you to see a holistic picture around what is scheduled and can easily track links, track analytics and see the month's content at a glance. They have lots of learning opportunities that are super helpful as well.
What do you dislike about the product?
One thing that is a little frustrating with the platform is that it can be hard to see paid metrics at a glance when you are looking at analytics. Some of the metrics that pop up are sometimes mixed organic and paid and it would be nice to have a better breakdown available.
What problems is the product solving and how is that benefiting you?
Hootsuite gives a full calendar view of content that is going to be released and allows you to tag each piece of content to easily see performance of different campaigns. This is a great feature to have!
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A solid social media management tool with attentive and affable account managers
What do you like best about the product?
The people behind it always look out for our team and take our needs into consideration and tranform high expectations into reality.
What do you dislike about the product?
The new social listening tool is great to have, I would like if they sourced the data from a wider variety of social media platforms. I also think the basic search tool could be shaped up a bit so conducting competative analyses was more convenient. Also, scheduling content could be revised so it can be a more viable option (ie scheduling stories through Meta, video length limits, etc.)
What problems is the product solving and how is that benefiting you?
The social listening tool is a great solution and addition to Hootsuite. I think they have a robust analytics tool to easily visualize data for reporting actionable insights.
Hootsuite Review from EyeMed
What do you like best about the product?
It's a great self-service tool and my favorite thing about using it is the way it brings all social activity together in one place to view engagement and trends across all platforms.
What do you dislike about the product?
The engagement with an account manager is lacking. Our monthly touchbases are focused on selling new features of the tool, while our questions about existing functionalities are sent back to other internal SMEs but often left unanswered. That said, we are left to navigate questions about the tool on our own.
What problems is the product solving and how is that benefiting you?
Hootsuite has been helpful in collecting results from social engagement that can be shared back with our executive team in meaninful ways - comparing to competitor activity, perspectives across the industry, and analyizing audiences to shape content strategies.
Making scheduling content easy
What do you like best about the product?
I most like managing our content for all of our platforms in one place.
What do you dislike about the product?
We are still not about to schedule a lot of things through Hootsuite. We still use Meta for issues uploading videos and stories.
What problems is the product solving and how is that benefiting you?
The ability to schedule posts for Tik-Tok now is great. It could be better with the ability to respond to messages and comments through Hootsuite.
An effective social media management platform with challenges
What do you like best about the product?
Implementation was fairly smooth and customer support was responsive and attentive
What do you dislike about the product?
The UI and overall UX was less intuitive and user-friendly than expected. Occasional issues with data connections, but those were still resolved fairly quickly.
What problems is the product solving and how is that benefiting you?
Hootsuite helped us centralize our social media data and posting, which enabled us to more effectively track our internal social media KPIs easily and ensure consistent social presence across multiple platforms.
All In One Social Management - Hootsuite's Got It
What do you like best about the product?
The things I like most about Hootsuite are the comprehensive analytics, the ease of posting/scheduling, and how several members of my team can all log in and get things done at the same time. It makes things easy- even for someone like me that's not in the tool all the time. It's user-friendly and intuitive!
What do you dislike about the product?
I wish Hootsuite had the capability to integrate with NextDoor.
What problems is the product solving and how is that benefiting you?
We have several different operating companies that exist within a family of brands. Hootsuite makes posting varied posts for multiple accounts easy. Our CX team also uses the SparkCentral side of Hootsuite as well. They find it easy to use and the tools pair well together for when our team (the marketing team) needs to check in on comments or follow up on things.
First Time Hootsuite User
What do you like best about the product?
What I like best about Hootsuite is its user-friendly platform for managing multiple social media accounts in one place. It is a lot easier for efficient scheduling, monitoring, and analytics, and I can track performance across different channels.
What do you dislike about the product?
One thing I dislike on Hootsuite is the the reaction time when you are posting for multiple accounts with multiple social medias. Any time you click any button it would take 10-15 sececons to load.
What problems is the product solving and how is that benefiting you?
Being able to post the same thing across multiple accounts on social media.
Hootsuite functionalities
What do you like best about the product?
Hootsuite makes it easy for companies to schedule/post content across channels, prompting companies to develop their primary message and then differentiating based on channel to maximize engagement and success. The scheduling platform is relatively user-friendly too!
What do you dislike about the product?
When it comes to inbox monitoring on Hootsuite, there seem to be limited functions -- particularly for LinkedIn that then require additional steps to properly track engagement. For instance, in order to see reposts on LinkedIn, one needs to go into the native platform to check.
What problems is the product solving and how is that benefiting you?
Hootsuite helps us manage and track engagement with our client's social media channels to best maintain and report back on our work.
A reliable service with great reporting tools let down by customer service
What do you like best about the product?
Hootsuite never skips a beat when posting scheduled content - I have used it both agency and client side to manage multiple channels and accounts. I used the tool every day for at least 3 years and never found it skip a beat. Once accounts were set up and posts scheduled I found I could trust the platform to take it from there.
The analytics tools were also very useful - especially the ability to export to PDF and PPT formats, meaning I could integrate charts and graphs into my own reports easily.
The user interface is well laid out and easy to understand even at first glance.
Over all I would recommend Hootsuite itself as a platform for managing multiple social media accounts. It offers dependability and some valuable insights tools that make reporting a lot easier than it would be otherwise.
The analytics tools were also very useful - especially the ability to export to PDF and PPT formats, meaning I could integrate charts and graphs into my own reports easily.
The user interface is well laid out and easy to understand even at first glance.
Over all I would recommend Hootsuite itself as a platform for managing multiple social media accounts. It offers dependability and some valuable insights tools that make reporting a lot easier than it would be otherwise.
What do you dislike about the product?
Unfortunately in my experience the customer service angle is what lets Hootsuite down, which is a disappointment and ultimately what led my team and I do migrate to a competitor.
We were frequently offered regular touchpoints with customer reps only for these to be continually rescheduled and - on at least one or two occasions - cancelled without any notice. I turned up to a call and waited 15 minutes for nobody to show up. Emails required chasers in order to get a response.
We had one customer rep who I never actually met over the course of almost a year, and by the time we had a call with Hootsuite we had by that point been assigned another rep who promised more regular contact and more updates on upcoming features to ensure we were making the most of the platform, but things soon fell back to the same old situation, where as a client we simply felt undervalued.
It may be that we weren't spending enough to qualify for more attention, but it felt like there was a lot of promise with little delivery in terms of customer support and responsiveness on the occasions when we did have a few questions and queries about the service.
It's a good thing that the service is so reliable as my team and I were left uncertain what might happen had we encountered a a critical issue with the service that would have required more immediate help and direct contact from Hootsuite.
Fortunately, this is something that Hootsuite can easily address - the service itself is solid, it's just how valued and supported we felt as customers that let us down.
We were frequently offered regular touchpoints with customer reps only for these to be continually rescheduled and - on at least one or two occasions - cancelled without any notice. I turned up to a call and waited 15 minutes for nobody to show up. Emails required chasers in order to get a response.
We had one customer rep who I never actually met over the course of almost a year, and by the time we had a call with Hootsuite we had by that point been assigned another rep who promised more regular contact and more updates on upcoming features to ensure we were making the most of the platform, but things soon fell back to the same old situation, where as a client we simply felt undervalued.
It may be that we weren't spending enough to qualify for more attention, but it felt like there was a lot of promise with little delivery in terms of customer support and responsiveness on the occasions when we did have a few questions and queries about the service.
It's a good thing that the service is so reliable as my team and I were left uncertain what might happen had we encountered a a critical issue with the service that would have required more immediate help and direct contact from Hootsuite.
Fortunately, this is something that Hootsuite can easily address - the service itself is solid, it's just how valued and supported we felt as customers that let us down.
What problems is the product solving and how is that benefiting you?
Hootsuite solves the issue of keeping eyes on a number of social media channels across different platforms. It's a lifesaver for keeping a bird's eye view on the social media landscape, listening across various profiles and posting in a regular and coherent manner. The AI tools assist with post and copy creation, and while my team have not used these, there are sign-off and approval facilities that I imagine can be veyr useful.
hootsuite also solves the problem of tracking analytics and being able to accurately and easily generate attractive reports for senior management on social media performance - this is something I cannot stress enough the value of.
The inbox feature integrating with private messaging on various platforms is also a life saver.
Unless I was only managing one or at most two social media channels, a tool like Hootsuite is essential for making sure a handle is kept on our social media presence.
hootsuite also solves the problem of tracking analytics and being able to accurately and easily generate attractive reports for senior management on social media performance - this is something I cannot stress enough the value of.
The inbox feature integrating with private messaging on various platforms is also a life saver.
Unless I was only managing one or at most two social media channels, a tool like Hootsuite is essential for making sure a handle is kept on our social media presence.
An easy experience
What do you like best about the product?
The scheduling feature is seamless, user-friendly, and easy to navigate.
What do you dislike about the product?
The ability to schedule the first comment on a LinkedIn scheduled post. We'd love to be able to do this to work with the LinkedIn algorithm changes (links in captions decrease performance).
What problems is the product solving and how is that benefiting you?
Posting in different timezones.
Scheduling a few days ahead.
Scheduling a few days ahead.
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