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External reviews

4,042 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Building Materials

I like HootSuite, but I often have problems with it "disconnecting" from social media platforms.

  • May 14, 2024
  • Review verified by G2

What do you like best about the product?
The number of features it has to offer, and I can plan my weeks out so well.
What do you dislike about the product?
The constant failure to post notifications.
What problems is the product solving and how is that benefiting you?
Helps with the problem of forgetting when/which platform to post on.


    Manufacturing

Hootsuite makes my work life so much better!

  • May 14, 2024
  • Review verified by G2

What do you like best about the product?
Ease of use, all the features. I also LOVE all the insights and analytics!!
What do you dislike about the product?
Honestly. nothing. It is so simple to use and navigate!
What problems is the product solving and how is that benefiting you?
Having real-time data available to pull and make changes!


    Information Technology and Services

Hootsuite - Review

  • May 14, 2024
  • Review provided by G2

What do you like best about the product?
I love that we can be a lot in the same account, that we could schedule things.
What do you dislike about the product?
Sometimes the accounts get disconnected for no reasons.
What problems is the product solving and how is that benefiting you?
Solving the scheduling of the social media posts and solving the posts approbations and modifications.


    Meghan H.

Hootsuite has really grown and continues to grow

  • May 13, 2024
  • Review verified by G2

What do you like best about the product?
It seems that Hootsuite has prioritised customer and partner feedback regarding key features and frustrations. Their constant rollout of new features and improved older features really shows that they are listening to their customers as opposed to just throwing out features for the sake of it. This is super important especially if you will use the tool daily! Your SaaS team needs to be more like a partner instead of just a product you buy.
What do you dislike about the product?
Their current backend admin setup between Hootsuite Enterprise and Inbox 2.0 needs much work. I feel like these two modules will have completely different teams and use cases that the 1-size fits all organisation admin setup is limiting, especially with enterprise organisations with many teams and socials to navigate.
What problems is the product solving and how is that benefiting you?
You can quickly post across multiple channels all in one space; have a clear view of everything that goes out and needs to go out in one calendar view; gather key pieces of data that inform decisions on the daily; comfortably and easily engage with customers across platforms.


    Marketing and Advertising

Great features when they work and non-existent Enterprise support

  • May 08, 2024
  • Review verified by G2

What do you like best about the product?
Analytical features (if they actually reported correct numbers).
Autoboost feature (if it actually functioned as intended).
What do you dislike about the product?
Support is not effective and it can be difficult to get an answer from them.

First and foremost, I now understand why Hootsuite requires new clients to sign long-term agreements. We became an enterprise client back in February, and while the features initially pitched to us were impressive, getting them to function as intended has proven to be nearly impossible.

The AutoBoost feature, which should boost all posts falling under a specific set of parameters, works sporadically, with most posts not receiving any boost at all. The analytics portion of the platform is significantly inaccurate on many metrics, and the content calendar often fails to display scheduled posts unless you clear your history and cache each time.

We started reporting these issues almost 30 days ago, but enterprise support has stopped responding. I am very disappointed.
What problems is the product solving and how is that benefiting you?
None at the moment


    Narasimhan N.

User-friendly SMM tool

  • May 08, 2024
  • Review provided by G2

What do you like best about the product?
Hootsuite was a real time-saver for my Social Media Management. It's very easy to use and provides analytics to track the page performances regularly. Overall, a fantastic tool for marketers handling various social media accounts.
What do you dislike about the product?
I faced a learning curve to get used to the platform, especially while using the schedule calendar.
What problems is the product solving and how is that benefiting you?
While handling various social media accounts at once, planning content for all is indeed a headache. I was able to identify the best-performing handles through reports and focus more on them.


    Ivy S.

Hootsuite is a great why to post on my business Facebook page. Convenient and Easy

  • May 07, 2024
  • Review verified by G2

What do you like best about the product?
It allows me to post to all of my connected business accounts.
What do you dislike about the product?
There is nothing I dislike about Hootsuite.
What problems is the product solving and how is that benefiting you?
It allows me to reach my audience easily.


    Govind P.

Awesome SMM Tool that Saves a Lot of Time

  • May 07, 2024
  • Review provided by G2

What do you like best about the product?
As a beginner in Social Media Management, Hootsuite was indeed a helping hand for me. It helped me to track the interactions of all the social media pages from a single unified platform. The best part is that it is easy to use and saves a lot of time.
What do you dislike about the product?
Sometimes formatting of posts, especially in Linkedin, was quite tough. Apart from that, I faced no issues.
What problems is the product solving and how is that benefiting you?
Tracking social media interactions and replying to them on time was obviously one of the most challenging tasks. Hootsuite provided an all-in-one platform for me to monitor all our social media handles through a single space. Moreover, the advanced analytic tools helped us to ensure that the Social Media Management activities are on the right track.


    Rishika M.

Effective Integration

  • May 07, 2024
  • Review provided by G2

What do you like best about the product?
The suggestions offered at every step including scheduling on different platforms (geography-wise), and content suggestions have been helpful.
What do you dislike about the product?
The subscription seems expensive for the limited scope of work we require from the platform.
What problems is the product solving and how is that benefiting you?
Hootsuite is automating research for executing social media marketing and therefore, helpful.


    Srikanth C.

Game changer for our SMM efforts

  • May 07, 2024
  • Review verified by G2

What do you like best about the product?
The scheduling option helped us to be on top of our social media marketing game.Moreover the best part is, we're now able to see the reports across all channels in a single dashboard, helps us to manage everything under one roof.

This helped us to understand what worked, and what didn't go well.
What do you dislike about the product?
There is nothing that we disliked but we didn't have a product tour while signing up. That could have helped us explore a lot more features.
What problems is the product solving and how is that benefiting you?
1) Social post scheduling - This helps us to keep our posts ready at least a week in advance. Helped us to be more organized in our SMM efforts

2) Analytics - We're active on Instagram, X and LinkedIn, and we're able to view all the metrics at one place which saves us a lot of time.

3) AI - The AI feature helps us to better our caption drafts and usually we use chatGPT externally but Hootsuite has an inbuilt AI content generator that delivers similar results.