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External reviews

4,170 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Health, Wellness and Fitness

One of the Best Social Media Management Platforms

  • July 30, 2024
  • Review verified by G2

What do you like best about the product?
I love how Hootsuite really tries to improve the knowledge of their consumers with webinars. The webinars are also very great especially if you are looking to explore different parts of social media marketing. I have worked with many other social media management platforms including Later, HeyOrca, Hubspot, Cloud Campaign, and more and I find it to work great for my business.
What do you dislike about the product?
I think that in order to get some of the insights features and analytic tools, you have to have a higher payment plan which is a little unfortunate because my company already does not give enough budget to the social media team so we are spending more that we could be investing in paid ads or in person campaigns.
What problems is the product solving and how is that benefiting you?
Hootsuite is helping me through automating the social media posting for us. I think that the posting is very great and helps me have more availability to put my efforts in other marketing efforts rather than posting manually.


    Sarah B.

It has it's uses but there are definitely some bugs in it

  • July 30, 2024
  • Review verified by G2

What do you like best about the product?
I find the new social listening aspect helpful as well as having all of our social media DMs in one place. I also like the analytics and suggested times to post. The customer support has been good, however I do have some problems that they haven't been able to address. I use hootsuite daily as a social media and content creation specialist at my workplace.
What do you dislike about the product?
I do not find posting to multiple social media platforms helpful, which is the primary purpose. The main issue is Instagram, it constantly tells me my photos are sized incorrectly, despite using Instagram-specific photo sizes. Each time I try to resize my image to "4x5" it resets it to square and says my image will be cut off. I have also had issues with the order of images as part of a post, which changes the story that goes along with the post, especially if the post is a story with text and captions that the user is meant to scroll through. I wish the glitchy things would get resolved as this platform has been around for so long that things like this shouldn't be broken.
What problems is the product solving and how is that benefiting you?
Having all of our DMs in one centralized location and pulling analytics from multiple platforms at once.


    Retail

Hootsuite makes social media easy!

  • July 30, 2024
  • Review verified by G2

What do you like best about the product?
I love the planning and organizing aspect of Hootsuite. I use the analytics tool often, and love how easy that is to navigate.
What do you dislike about the product?
The mobile app doesn't seem to be as user friendly or easy to use as the desktop site.
What problems is the product solving and how is that benefiting you?
Understanding how our competitors are performing, showing my social media analytics, understanding my audience and what time they're active online.


    Michael R.

Hootsuite is awesome!

  • July 30, 2024
  • Review provided by G2

What do you like best about the product?
The scheduling feature is incredibly useful. i also ike that I can mange multiple accounts from one login.
What do you dislike about the product?
I have had some issues with having to re-login to my accounts.
What problems is the product solving and how is that benefiting you?
I am a team of one. Hootsuite allows me to more efficiently manage multiple accounts. The scheduling calendar makes it easy to plan out and manage multiple posts across multiple accounts.


    Elena M.

Easy and Stress Free

  • July 30, 2024
  • Review verified by G2

What do you like best about the product?
I like how easy it is to design social media posts and schedule them in advance. I also really like the calendar view.
What do you dislike about the product?
I would like a way to edit or remove a post from Hootsuite instead of having to go to each social site individually.
What problems is the product solving and how is that benefiting you?
Hootsuite helps us keep a consistant "voice" accross multiple social media sites with very little effort. We are also able to save a significant amount of time.


    Phillip M.

Fantastic Social Media Platform

  • July 30, 2024
  • Review verified by G2

What do you like best about the product?
The ease of using the platform and scheduling multiple posts for multiple businesses at the same time. Been a trusty tool in my marketing toolbox for years.
What do you dislike about the product?
Not being able to flawlessly tag contacts from certain social media channels.
What problems is the product solving and how is that benefiting you?
Managing multiple social media channels.


    Mary Ann D.

East to schedule social post and easy to use!

  • July 30, 2024
  • Review verified by G2

What do you like best about the product?
The ease of scheduling for multiple platforms at once.
What do you dislike about the product?
There arent many dislikes. I wish it still had the free version option as well.
What problems is the product solving and how is that benefiting you?
Posting to multiple platforms at once and being able to switch bac k and forth.


    Matt G.

Does everything you need. Easy to navigate and simple to use.

  • July 30, 2024
  • Review verified by G2

What do you like best about the product?
I like the new AI feature within the calander. It really takes away some of the heavy lifting when considering specific days and hashtags to consider for special days.
What do you dislike about the product?
I don't like that when you shorten a link it just says it is done. There is a preview on the right but I would like the link to cahnge in the copy too. This would confirm the link has indeed been shortened. Saving me time double checking the links are shortened when added to the queue.
What problems is the product solving and how is that benefiting you?
Scheduling social media posts.


    Franziska S.

A neat tool to organize various social media accounts

  • July 30, 2024
  • Review verified by G2

What do you like best about the product?
It's very easy to plan various social media posts on different platforms simultanously. The content calendar is pretty straight forward in design. We use it as a team in my company several times a week.
What do you dislike about the product?
I really don't like the analytics options. the design is outdated and some metrics are not up to date or not available. It seems that in more expensive budget plans there is more but with other tools you get it for less money so I don't really understand the problem.
What problems is the product solving and how is that benefiting you?
Cross posting on different platforms is very easy with this tool.
Also using the same pictures eg on LinkedIn and Instagram is pretty nice because I can directly edit the pictures within the post planner to fit on Instagram.


    Rachel C.

Great for Cross Posting But Not So Great For Stories and Twitter.

  • July 30, 2024
  • Review verified by G2

What do you like best about the product?
Cross-posting functionality and analytics are top-notch.
What do you dislike about the product?
I don't like that their Twitter option still has a word count. Posting on Twitter directly does not anymore.
You can't place links into stories or any sticker for that matter.
I wish they would perfect their message section.
What problems is the product solving and how is that benefiting you?
Cross-Posting
Analytics Insight