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External reviews

4,239 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Neil B.

Helps me manage all my social media accounts in one!

  • August 04, 2024
  • Review verified by G2

What do you like best about the product?
Ease of posting to multiple social channels
Detailed analytics into content performance
What do you dislike about the product?
It takes a while to upload content to scheduled posts

It has difficulty in posting video content to X (formerly twitter) but does not give a reason as to why it fails, only that it didn't post
What problems is the product solving and how is that benefiting you?
Allowing me to post multiple pieces of content to all my social channels, and now including YouTube


    Sarah B.

Hootsuite is great for managing multiple accounts for my organisation!

  • August 02, 2024
  • Review verified by G2

What do you like best about the product?
Being able to set up posts for multiple accounts and adjust them according to the platform. It is very quick and easy to use .
What do you dislike about the product?
The tablet version is a bit less user friendly and the new layout on the desktop version took me awhile to get used to.
What problems is the product solving and how is that benefiting you?
As a charity with multiple servies and areas to promote, Hootsuite helps me to organise and plan social media according to each service/platform.


    Government Relations

Essential for my business!

  • August 02, 2024
  • Review provided by G2

What do you like best about the product?
It is the ease-of-use, analytics and new listening feature that are really appealing.
What do you dislike about the product?
We know it's not you Hootsuite - but it would be so useful to go back to being able to tag accounts on X!!
What problems is the product solving and how is that benefiting you?
I literally could not do my job without it. I have multiple clients, and multiple platforms. To look forward on a week to see all the scheduled content that my team and myself have put together means we can edit and check work seamlessly


    Liana D.

Great tool for the 1 man band social media content creator

  • August 02, 2024
  • Review verified by G2

What do you like best about the product?
I like the general ease of use for the software. The upgraded layout allows you to click more places to create new content. Building my own reports is very easy. You can add what you need for reporting and remove what you don't. I have been pushing for my organization to schedule ahead more (quarterly) for some of our lines of buisness and the scheduling tool makes this very easy to work ahead and see what is scheduled for each month.
What do you dislike about the product?
I dislike that at the basic membership level - tagging of content is not included (upgrade is needed). In today's social media landscape, tagging helps so many of us who need to pull analytics for multiple different lines of business. This feels like one of the most basic tools that should be for everyone who uses the platform.
What problems is the product solving and how is that benefiting you?
Hootsuite allows me to be the sole content creator, scheduler and report out on my organizatins content.


    Melissa H.

Easy and effective

  • August 02, 2024
  • Review verified by G2

What do you like best about the product?
Program works seamlessly from laptop to app so I can always check on upcoming posts or easily draft one from my phone
What do you dislike about the product?
The analytics can be difficult to decipher if you do not use them regularly
What problems is the product solving and how is that benefiting you?
All of my social media accounts are in one place and I can easily switch between them


    Non-Profit Organization Management

Reliable scheduling platform with somewhat clunky features and reliable analytics

  • July 31, 2024
  • Review verified by G2

What do you like best about the product?
Hootsuite is reliable and has the benefit of having been around for a long time. They consistently provide opportunities for users to create and schedule content in every way and on every platform reasonably possible.
What do you dislike about the product?
The interface can be a little clunky. While there is a robust database for help, it is not easy to talk to an actual person about issues.
What problems is the product solving and how is that benefiting you?
Hootsuite saves tons of time on analytics and makes customizable reports easy. That is the primary reason I use it. I also like being able to schedule stories, although the story scheduling is a bit clunky.


    Non-Profit Organization Management

Hootsuite for Nonprofit

  • July 31, 2024
  • Review verified by G2

What do you like best about the product?
Scheduling, insights, planning ideas, reliability.
What do you dislike about the product?
Team options are out of small nonprofit reach.
What problems is the product solving and how is that benefiting you?
It helps us stay on top of multiple platforms.


    Renata P.

Great for scheduling Social Media and Reporting!

  • July 31, 2024
  • Review verified by G2

What do you like best about the product?
Personally, my favorite thing about Hootsuite is the convience it allows. I really appreciate a tool that makes my life easier and Hootsuite does just that. I use it every day and I love being able to see my social calendar fully flushed out in front of me. One of my favorite features is the best time to post feature — helps me when making decisions about content. I also appreciate being able to see my post analytics all in one place
What do you dislike about the product?
I think my least favorite thing is that I don't get a notification when something isn't published/something went wrong which is a bit frustrating, and it's a bit difficult when entering a new role and taking over the social space that was previously owned by someone else on Hootsuite. It feels a bit tough to get full access to all of the accounts you'd like to. I also find that for example, in the analytics portion, I wish it would tell me what "Status" means, or have some sort of documentation surrounding that.
What problems is the product solving and how is that benefiting you?
It's allowing me to effectively manage our social media platforms, which at a tech startup where I am the sole owner of social is incredibly important.


    Non-Profit Organization Management

Does It All

  • July 31, 2024
  • Review verified by G2

What do you like best about the product?
Reliable, Solid & Discount for non-profits
What do you dislike about the product?
For the pricing, you should be able to connect more social accounts
What problems is the product solving and how is that benefiting you?
Scheduling of social media posts and making sure there are no gaps in content posting


    Makie O.

It has been an invaluable tool for managing our social media presence across multiple platforms.

  • July 31, 2024
  • Review verified by G2

What do you like best about the product?
Hootsuite is a comprehensive and reliable social media management tool that has significantly improved our ability to manage and optimize our social media presence.
What do you dislike about the product?
While Hootsuite offers a range of plans, the cost can be high for small businesses or startups. However, the value it provides justifies the expense for established businesses.
What problems is the product solving and how is that benefiting you?
The dashboard is intuitive and user-friendly, making it accessible even for team members who are not very tech-savvy.