A Game-Changer for Streamlining the Cloud Marketplace Sales Motion
What do you like best about the product?
Tackle.io has been a real game-changer for our sales team, making it much easier to work with cloud marketplaces and streamlining the overall process.
What do you dislike about the product?
No major complaints. The items I’ve been hoping they would add keep getting released, which is great.
What problems is the product solving and how is that benefiting you?
Working with cloud marketplaces and making it accessible for our sellers.
Boosting deal velocity at Forter using Tackle
What do you like best about the product?
The best part about Tackle is how it abstracts the complexity of the AWS ACE integration, allowing our team to manage the entire co-sell lifecycle directly within Salesforce. It has transformed a manual, portal-heavy process into a seamless workflow that has significantly increased our deal velocity and rep adoption.
What do you dislike about the product?
The platform can have a bit of a learning curve, particularly when it comes to mastering the more complex reporting features and dashboard customizations. Additionally, because the hyperscalers update their APIs so frequently, there can occasionally be a slight lag in documentation or feature parity across different cloud providers.
What problems is the product solving and how is that benefiting you?
Tackle solves the friction of manual data entry and portal hopping by automating the sync between AWS Partner Central and our CRM. This benefits us by ensuring real-time visibility into deal status, which accelerates our co-sell velocity and allows our team to focus on strategic selling rather than administrative overhead.
Out of this world support from Tackle.
What do you like best about the product?
It's not just that the platform itself is amazing; the team that are building it are also amazing. I'm not sure I've ever experienced the support we get from Tackle with any other provider. It's just out of this world, good.
What do you dislike about the product?
Honestly, not a lot. If anything, the main constraints are the cloud marketplaces themselves, not Tackle.
What problems is the product solving and how is that benefiting you?
Tackle is helping us get to scale our motions on AWS and GCP marketplaces. It's still early days, and we have still so much to do and learn, but Tackle is there with us every step of the way.
Streamlined marketplace listings have empowered sales teams and simplify cross-cloud administration
What is our primary use case?
My main use case for Tackle Platform is that I am part of the Enterprise Cloud team, where we administer AWS, Azure, and GCP for our organization. We partner with the Partnerships Alliance team who are responsible for listing the digital products that our company makes on the marketplaces, such as AWS Marketplace. We use Tackle Platform in the company to integrate our listings and marketplace offerings onto AWS Marketplace, allowing the Alliances team to utilize Marketplace with the technical layers abstracted.
My involvement includes deploying the CloudFormation stack to AWS to create that connection. I administer the connection of Tackle Platform to our AWS Marketplace for the Alliance team.
A recent specific example of a time I used Tackle Platform in that process is when the Alliance team created a new environment within Tackle Platform for our UK listings. I went into the platform and followed the integration steps to set up that new environment with our UK AWS account by deploying the CloudFormation stack. I can also delete an old CloudFormation stack and update it through the platform, and that finalizes the connection between Tackle Platform and AWS.
What is most valuable?
Tackle Platform's best features include its documentation, which I find quite easy to follow, and I think that is very important because Tackle Platform is mainly used by salespeople or Alliance team members who only bring in engineering individuals like myself when they need something carried out. We have limited visibility of how Marketplace is actually used and how it works, making the documentation very useful to bridge that gap.
Within the platform, the steps to deploy the stack set are listed very clearly, explaining why those steps are necessary and providing estimates for how long specific tasks will take. Tackle Platform also prompts you for details to input into the platform, such as the stack ID if you are updating a stack, linking it into your AWS account, making it very efficient, quick, and easy to use.
The documentation helped me during the process by reducing errors and saving time. Since engineering teams generally do not have much awareness of how Marketplace works due to limited interaction, the clarity of the documentation would have saved 50% of the time I otherwise would have spent if the documentation were typical of a standard company.
Tackle Platform has positively impacted my organization by abstracting the technical layer for the Alliance team to create marketplace listings, which is very important as their focus and time should be on sales activities. This has saved them time, complexity, and cost, as they do not need dedicated engineers in their own team. They can use Tackle Platform that abstracts the technical layers. Then, that team can interact with my team when they need an admin activity created, ultimately saving time, cost, and complexity for the team that uses the tool the most.
What needs improvement?
Tackle Platform is an easy-to-use tool, which is good, but I imagine if the Alliance team ever wanted to migrate from Tackle Platform, it would be very complex to do that because all of our marketplace activity is deployed via this stack set owned by Tackle Platform. The lock-in feature is strong with Tackle Platform, which is a risk for people to consider if they were to use it.
Additionally, I understand the pricing can be quite high, as they charge a platform fee plus a percentage of marketplace revenue generated. For organizations selling heavily through Tackle Platform, it could become quite expensive.
For how long have I used the solution?
I have been using Tackle Platform for just over a year.
What do I think about the stability of the solution?
Tackle Platform is stable. I have never noticed any instability.
How are customer service and support?
The customer support is great. I have interacted with them on numerous occasions via email and meetings. Many of Tackle Platform's employees are ex-cloud, having come from AWS or Google Cloud, meaning they do not just understand how to use Tackle Platform, but also have a deep understanding of how the cloud platforms work. Their support has been brilliant and very helpful in the past.
Which solution did I use previously and why did I switch?
I do not think we previously used another solution. We may have deployed marketplace configuration directly on AWS before. We started using Tackle Platform to make managing the marketplace much easier.
What was our ROI?
I see a return on investment in terms of time saved, at least 50%. This is because Tackle Platform makes it very easy for the Alliance team to manage marketplace activity through its user-friendly UI, and it simplifies my team's tasks as well since the documentation clearly outlines what needs to be deployed. Because it is a CloudFormation template, we do not have to code anything customized. We just click and deploy a template, leading to at least 50% time savings in speed.
Which other solutions did I evaluate?
I did not personally evaluate other options before choosing Tackle Platform.
What other advice do I have?
Our team gets involved on a rare occasion, maybe once every couple of months to update a stack or create a new stack for a new account. In terms of time saved, I estimate at least 50% time savings for the Alliance team because rather than onboarding a new technical individual and showing them how this works, and given that most of the Alliance team are salespeople rather than technical individuals, I would imagine at least 50% saved because of these factors.
I would advise others looking into using Tackle Platform to consider it if they have significant marketplace activity they want to streamline. However, for a very small organization not yet using the marketplace heavily, it may not be worthwhile due to added management and cost. For a large enterprise with many listings on the marketplace, I would definitely say it is a great tool to use. I would rate this product a 10 out of 10.
Very helpful with navigating the Cloud Service Provider programs
What do you like best about the product?
Very helpful with marketplace offers and integrating the co-sell process into our organization
What do you dislike about the product?
Not able to help in all cases of engagement with Microsoft or AWS
What problems is the product solving and how is that benefiting you?
Engaging in co-sell, managing the process
Wonderful !
What do you like best about the product?
The Azure listing support and propensity to buy.
What do you dislike about the product?
There is no AWS on prem listing support.
What problems is the product solving and how is that benefiting you?
Operations and cosell experience
Hugely simplifying the AWS Marketplace experience for vendors
What do you like best about the product?
I have been using the Tackle Cloud GTM Platform for about 18 months now as we scale our AWS Marketplace business, and the big thing for me has been how it brings all the functionality you need, together, in a far more user friendly way than using the AWS tools directly.
The ability to manage Private Offers, check the propensity to buy of your prospects, manage your co-sell opportunities and report on everything including your disbursements, all in the same easy to use platform, has been invaluable. The fact that it can all then be integrated and managed through Salesforce, if that's how you wish to manage it, brings another layer of simplicity into play.
This platform, however, is backed up by an incredibly knowledgable and helpful team, who are always willing to go above and beyond to assist in so many different scenarios, and this level of customer support is what makes Tackle stand out even more.
What do you dislike about the product?
Some of the reporting isn't as intuitive as it could be, but other than that there isn't a lot to dislike that I have come across yet
What problems is the product solving and how is that benefiting you?
The platform, and the Tackle team as a whole, is really helping build our AWS Marketplace GTM motion. In the early stages of this build we could not have done this without the the knowledge and help from this team, leveraging the platform in the process
3 Time Repeat Customer
What do you like best about the product?
Over the past several 5+ I’ve used Tackle to streamline our cloud go-to-market strategies and to enable co-selling with the Hyperscalers. They simplify marketplace listings and private offers, and we use them extensively. I've also found them to be extremely responsive, and I often recommend Tackle to colleagues.
What do you dislike about the product?
Overall, the experience has been very positive. I would like to see MACC scores in their interface, and I understand that may be in progress.
What problems is the product solving and how is that benefiting you?
Tackle gives me back time I would otherwise not have, freeing me up to do higher-value activities.
Constantly innovating
What do you like best about the product?
Tackle is easy to use and solves many problems that co-selling on a large scale can create. The account propensity scoring is helpful for giving insight to sales teams on which opps are best to submit. The account teams are awesome and I've been really happy with their product at the two companies I worked with.
What do you dislike about the product?
No complaints! I know that there are many competitors but they are frequently coming out with new features.
What problems is the product solving and how is that benefiting you?
Tackle helps us to manage our co-sell program
Tackle Makes GTM with Hyperscalers Efficient and Scalable
What do you like best about the product?
I have spent the past five years working on go-to-market strategies and co-selling initiatives with the major hyperscalers—AWS, Microsoft, and Google. Throughout that time, Tackle has greatly streamlined the process and saved me a considerable amount of time. Having the ability to manage the entire workflow within a single platform, rather than navigating multiple tools, has been invaluable. The added capability to manage most, if not all, of the process directly within Salesforce has been a true game changer in my day-to-day work.
What do you dislike about the product?
I believe this is less an issue with Tackle and more a reflection of the varying capabilities offered by the hyperscalers themselves. There is not always complete parity across the different marketplaces. However, it appears that when new features are introduced by the hyperscalers, Tackle makes them available either immediately or shortly thereafter.
What problems is the product solving and how is that benefiting you?
The primary challenge Tackle has solved for me is providing a single platform to manage the entire co-sell and go-to-market process with the hyperscalers. I can now oversee every stage in one place—from deal registration and scheduling co-sell interactions to creating private offers and closing out deals.
