Dovetail
DovetailReviews from AWS customer
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I couldn't do my work without dovetail
What do you like best about the product?
Without Dovetail, I wouldn't be able to conduct as many user interviews or extract actionable insights as effectively as I do now. Having access to a complete transcript, automated highlights, and the ability to edit everything allows me to relax and concentrate fully on each interview. I use Dovetail several times a week. Recently, I've started integrating Intercom and am also working on connecting Slack to bring in insights from the customer support team.
What do you dislike about the product?
I'm still learning how to structure the work for the highest impact. The available templates sometimes feel at bit too opinionated, while a blank project obviously leaves me with all the power to mess it up on my own. A bit more guidance would be appreciated.
What problems is the product solving and how is that benefiting you?
The transcription and automated highlights and summaries are taking hand on work off my plate which is great. I like that I can organize nuggets into insights, but I'd like more help with that structure. I highly appreciate that I can share highlights with the team via a public link, that way I can build empathy with our users across the whole team.
An essential UX tool
What do you like best about the product?
The ability to quickly tag up videos and create clips of multiple users talking about a specific topic is enormously helpful and compelling when sharing findings with stakeholders.
What do you dislike about the product?
Honestly there is nothing I dislike about Dovetail. It is a pleasure to use as they have considered the user experience so thorougly
What problems is the product solving and how is that benefiting you?
I use Dovetail to make user research reports and the video creation is very helpful when dealing with execs and other senior stakeholders.
Life Saver
What do you like best about the product?
It just makes my job so much easier. It’s intuitive to use, the generated insights are genuinely helpful, and finding verbatims is effortless. It’s such a no-brainer self-service tool. Its my ride or die when it comes to my research work- I use it everyday!
What do you dislike about the product?
The only thing I’d change about Dovetail is being able to search keywords within a specific project. Right now, I can only search site-wide, and since I have multiple research projects running at once, I’d love to be able to narrow searches to a single project.
What problems is the product solving and how is that benefiting you?
I love having a complete archive of my customer interviews, with all videos transcribed and key insights generated automatically. It saves so much time and helps me get to insights faster.
Leveraging Customer Intelligence to Drive Strategic Product Development
What do you like best about the product?
I’ve been utilizing Dovetail to examine historical customer data, and the insights generated have proven instrumental in refining our future product offerings.
What do you dislike about the product?
It takes time to fully understand and leverage all its features effectively. The depth of functionality can feel overwhelming. I’m not a researcher, but once I got it figured out, it was awesome.
What problems is the product solving and how is that benefiting you?
Buyers are ultimately liars. But, when you can extrapolate data and truly see the behavior in front of us so I don’t spin in a circle.
Dovetail - the best partner for UX researcher
What do you like best about the product?
I use Dovetail both at my full-time job as a UX researcher in a big product company and for smaller freelance projects, and it’s been a game changer in both settings.
The automatic transcription is probably my favorite feature — I don’t have to waste time typing things out, and I can jump straight into tagging and organizing insights. I really like how easy it is to set up tags, group them into folders, and gradually build an analysis as I go through interviews. Pulling highlights into reels and then exporting them is another feature I lean on a lot. Stakeholders love seeing direct clips, and it makes the research feel more tangible.
Lately, I’ve been using the built-in AI more and more. It’s great that I can ask it questions at different levels — within one user, a project, or even a whole folder — and get quick summaries or answers to research questions. It definitely speeds up the process of turning raw conversations into insights.
And honestly, I appreciate that the most important features — transcription, tagging, highlights — are included in the lower-cost plan. That’s what makes it realistic for me to use Dovetail as a freelancer as well, not just in a corporate setting.
Overall, it’s become one of those tools I can’t really imagine doing research without anymore.
The automatic transcription is probably my favorite feature — I don’t have to waste time typing things out, and I can jump straight into tagging and organizing insights. I really like how easy it is to set up tags, group them into folders, and gradually build an analysis as I go through interviews. Pulling highlights into reels and then exporting them is another feature I lean on a lot. Stakeholders love seeing direct clips, and it makes the research feel more tangible.
Lately, I’ve been using the built-in AI more and more. It’s great that I can ask it questions at different levels — within one user, a project, or even a whole folder — and get quick summaries or answers to research questions. It definitely speeds up the process of turning raw conversations into insights.
And honestly, I appreciate that the most important features — transcription, tagging, highlights — are included in the lower-cost plan. That’s what makes it realistic for me to use Dovetail as a freelancer as well, not just in a corporate setting.
Overall, it’s become one of those tools I can’t really imagine doing research without anymore.
What do you dislike about the product?
One area where Dovetail still falls short for me is reporting. I find it much easier to build research reports in Miro — creating documents or boards directly in Dovetail feels clunky. For example, I can’t freely resize images, and the formatting options are pretty limited, which makes it harder to design something visually clear and engaging.
Another challenge is integrating quantitative research. I don’t expect Dovetail to analyze survey data for me, but I haven’t yet found a smooth way to bring quant data into the same repository alongside qual studies. Right now we still keep these two streams of research separate.
Another challenge is integrating quantitative research. I don’t expect Dovetail to analyze survey data for me, but I haven’t yet found a smooth way to bring quant data into the same repository alongside qual studies. Right now we still keep these two streams of research separate.
What problems is the product solving and how is that benefiting you?
Dovetail makes it easier for me to turn messy interview data into clear insights I can actually use and share with my team — without spending endless hours on manual work.
Makes user research so much easier
What do you like best about the product?
The transcriptions are great and combining that with the AI functionality and tracking of themes across multiple entries makes everything so much easier.
What do you dislike about the product?
I felt there was a little bit of a learning curve into the platform.
What problems is the product solving and how is that benefiting you?
Before watching all recordings back and in separate platforms have transcritions and insights/themes was very manual and resource intensive - we can be far more efficient but also more insightful.
A good tool for managing feedback
What do you like best about the product?
A good organization tool to manage feedback
What do you dislike about the product?
Lacking advanced AI tools to automatically understand the conversations based on context.
Lacking the actionable piece - I have the feedback now, then what
Lacking the actionable piece - I have the feedback now, then what
What problems is the product solving and how is that benefiting you?
User research and understanding customer pain points and feedback
Dovetail makes research easy, collaborative, and impactful
What do you like best about the product?
Dovetail is incredibly easy to use and has helped us build a stronger research culture at my company. All of our studies now live in one place, making past work discoverable and ensuring insights don’t get lost. I first used Dovetail at a previous company and loved it so much that I championed for us to adopt it here. The analysis features make it easy to collaborate, tag, and discuss findings across teams, and having everything traceable back to data has elevated the quality of our decision-making.
What do you dislike about the product?
Overall, I don’t have many complaints. Occasionally the analysis interface can feel a little heavy when working with very large data sets, but that’s a minor tradeoff given how powerful the collaboration and repository features are.
What problems is the product solving and how is that benefiting you?
Dovetail solves the challenge of storing, organizing, and accessing research in a centralized place. Before, insights were scattered across decks, docs, or people’s heads, which made it hard to build on past work. Now, everything is searchable and connected, so our team can quickly find relevant research and avoid duplicating efforts. It also solves the problem of connecting insights to the raw data and every decision we make is traceable back to notes, transcripts, or recordings. This has increased trust in research across the company and made it easier to collaborate, align on findings, and build a shared understanding that influences real decisions.
A great tool that uncovers insights quickly
What do you like best about the product?
I really like the magic AI features. It really speeds up analysis and uncovers insights. It is very powerful and has a good degree of accuracy
What do you dislike about the product?
I do find the tagging quite tedious but I find it valuable when I have done it. I like the automatic tagging but find that it lacks some accuracy. The tagging of open-ended data from surveys is lacking and is a feature that is required (at the moment it is a mix of using a workaround and manual tagging)
What problems is the product solving and how is that benefiting you?
Speeds up analysis. Everything stored in one place. Removes need for note-taking during online interviews.
Great product!
What do you like best about the product?
We originally purchased Dovetail to help support consolidation of our User Research knowledge base. Over the past year, we've leaned into their other products (e.g., Channels) and have really expanded on the different use cases across our business leveraging Dovetail beyond Product Design.
We've seamlessly integrated their products into our flow of work and the tools are easy to use.
We've seamlessly integrated their products into our flow of work and the tools are easy to use.
What do you dislike about the product?
Dovetail should focus on their Professional Services at launch. There wasn't a ton of support to get the program up and running initially which caused a lot of work on us to figure out how to use the tool and how best to launch this for our team. Additional support there would've helped with early buy-in and adoption.
What problems is the product solving and how is that benefiting you?
Dovetail has helped us with consolidation of our user research, plus more recently assimilation of data sources across our business through our use of their Channels product.
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