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Dovetail

Dovetail

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    Daniel D.

Dovetail brought Research Ops to the next level

  • October 14, 2024
  • Review provided by G2

What do you like best about the product?
Dovetail has been an amazing platform that brings all your research ops into one hub. Especially useful for structuring quantitative studies and writing down insights and reports. When it comes to scale, it handles and organizes all the data very easily and makes it easy to find an consume from other stakeholders.

Also, I love their transcribe functionalities. They even work in my native language. And if you add to that the AI capabilities and summaries, Really easy to analyze research artifacts.
What do you dislike about the product?
It may be hard to start from scratch initially if you don't have previous experience with the tool. IA may be confusing and complex for small use cases and when you're just starting. For example, brining your first research study in Dovetail.
What problems is the product solving and how is that benefiting you?
Structuring research operations.


    Marketing and Advertising

Game changer in our productivity and team performance

  • October 14, 2024
  • Review provided by G2

What do you like best about the product?
Dovetail was extremely easy to implement and very straight-forward. We could start using it from the very first moment. The team just spent some hours watching some tutorials and we agreed on some standarisation. This is something that we continuously review.

As researcher in the user research team, I'm using Dovetail at the very least on a weekly basis.

With Dovetail I am much more efficient doing my tasks and more effective with my responsabilities:

Research analysis.
I can analyse single research sessions very effectively thanks to the quick transcription and all tagging features.
The quality of my analysis has increased since I can easily find, visualise and identify relevant highlights to draw my conclusions, create insights or share specific moments with stakeholders.
The different hightlights views (board, table, canvas...) are super useful. Particularly the canvas and the automatic hightlight grouping. This saves me lots of time in projects where I have to work with a lot of data as I can start doing my analysis with a baseline and I can do affinity mapping in a very visual way.

Documentation
In the team we were looking for a tool where all research could be easily documented and work as research repository. We have achieved that thanks to the insights features and notes/ insights fields. Now we can easily find past calls and research findings. All research projects are in one place and all it's content is available.

Search
Not only the researchers are searching for content but now that we've been using it for more than a year and we have enouch content, we see that other product people (designers, product managers, data insights, programe managers...) are using the tool to look for insights. The powerful search allows to search for anything.

Sharing research findings
Dovetail is also serving another key responsability of the user research team. We can now do more appealing research reports and create atomic insights. They are not only well documented and findable but it's easy for us to share specific learnings or session moments in Slack, presentations, meetings, etc.

It has helped to give visibility to the rest of the organisation what the user research team does and how it can contribute and is awakening the interest of other teams into looking for research insights.

In summary, it has increased our productivity and is supporting us in key aspects to grow our team maturity and impact.
What do you dislike about the product?
Nothing that I dislike but there are some things I wished they were improved:
- Transcription is still not good in many cases with non native-speakers. In some cases, we still have to spend a lot of time ammending transcriptions. Hopefully the transcription models will keep improving over time. If that would improve, it would have a big impact in our productiviy.
- Note and insight editing and format options could be better. There are no indexes and some formating options are a bit limited.
- More capabilities to manage the fields. single-select or multi-select fields can grow organically and get difficult to manage or become unuseful. It'd be great if we could somehow control or manage them, similar to tags.
- Content search is still challenging to stakeholders. Although I see there are some improvements coming thanks to AI
- Integration with product board. I wish we could have the ability to fill in some product board insight fields, right now we can only edit the tags.
What problems is the product solving and how is that benefiting you?
Research analsysis, research documentation, sharing research findings with stakeholders.
Allows stakeholders to find data from research projects.


    Information Technology and Services

Dovetail Review as Product Manager

  • October 14, 2024
  • Review provided by G2

What do you like best about the product?
Flexible UI that can adapt to your way of working.
What do you dislike about the product?
That flexibility can go against you if you are not organized and structured.
What problems is the product solving and how is that benefiting you?
Collect and analyze product feedback coming from multiple sources.


    Barbara J.

Best tool for analyse all user research

  • October 14, 2024
  • Review provided by G2

What do you like best about the product?
In Dovetail, I really appreciate the tags for videos, which help with quickly analyzing the videos. Adding AI was a game changer, and now I can work even more efficiently. The best thing is that once you tag your videos, you can build an entire user case with multiple videos.
What do you dislike about the product?
I the navigation can be better but I see some improvements already
What problems is the product solving and how is that benefiting you?
help me analyse all user interviews research and share it with whole company. Generate AI summary from meeting is also live saver.


    Daniel M.

The Ultimate Solution for Data-Driven Research Teams!

  • October 14, 2024
  • Review provided by G2

What do you like best about the product?
I'm excited to share my experience with Dovetail! This user research data repository is constantly evolving, and the enhancements—especially with the addition of AI—truly elevate the experience! It’s clear that the team genuinely cares about making data manipulation easier with every update.

Importing data from CSV files and video recordings is incredibly straightforward, making our workflow so much smoother.

My team and I are absolutely loving our journey with Dovetail, and we can't wait to explore all the amazing features it has to offer!
What do you dislike about the product?
For those storing research data in places like Figma the migration of old insights is slow and manual.
What problems is the product solving and how is that benefiting you?
Dovetail has truly changed the game for my team! Before, we were juggling research data in local files and emails, which made it tough to find past insights or follow up with users. Now, with Dovetail, we can upload everything in one place, and the search feature is a lifesaver! We can quickly find what we need without the hassle. It’s made our workflow so much smoother and helps us make better decisions. I can’t imagine going back to the old way!


    Human Resources

Good for qualitative analysis, not great for insights discoverability

  • October 14, 2024
  • Review provided by G2

What do you like best about the product?
Dovetail is a great platform to analyze qualitative data from user interviews. We use it for all qualitative research projects, at least 2-3 times a month. The platform offers many solutions to improve the efficiency and accuracy of this process, such as automated transcripts, tags, and AI features to detect relevant quotes and help organize data. They also provide project templates so the platform is easy to use and implement.

Their customer support is great and always provides helpful resources.
What do you dislike about the product?
Qualitative data analysis: While Dovetail is pretty good on this front already, they could add a few features to make this process easier.

- Speakers in the transcripts are not automatically assigned.
- There is no way to timestamp the notes so it's challenging to use and understand them in the context of the interview.
- There is no way to write down insights as you analyze the transcript.
- We need to manually add transcripts from Google Drive which is time-inefficient.
- Create AI summaries and look for relevant themes with AI based on provided hypotheses we try to test during research.
- Based on provided hypotheses and interview transcripts, provide assessment of how well we were able to address the hypotheses in the interview, what we can improve in the script to do it better, and notes for improvement for the facilitator.

Research repository: Insights in Dovetail are not easily discoverable.
- No way to tag insights,
- No way to save search filters for others to use,
- No way to see all research in a simple, easy to navigate view.
What problems is the product solving and how is that benefiting you?
It helps our team analyze qualitative data. We are currently trying to centralize all our research data in Dovetail to make it a one-stop shop for all insights at the company but we're having some issues with that.


    Maegan P.

My favorite product research tool, best on the market for repos

  • October 14, 2024
  • Review provided by G2

What do you like best about the product?
I’ve been using Dovetail for years; I first became a user when I acquired and implemented it at a Series C startup as their first and only UXR. I’m continually impressed with their dedication to iterating on its features and functionalities. I really appreciate their community channel where we can ask questions, give feedback, and make feature requests. Dovetail has done taxonomy right from the start, which is the most important aspect of a repository tool. The maturity of the analysis features has grown a ton in the last year alone, especially with their introduction of advanced AI—even now expanding it to auto-tagging and tagging suggestions. I was recently on a contract with a company that had extremely outdated tooling… it was painful to go from doing work that previously took me a few hours with Dovetail to then taking many days. Thankfully I still use Dovetail for my volunteer and side projects, but yea I gained a new level of appreciation for Dovetail this year. It’s the best on the market and certainly worth the investment if you have the budget.
What do you dislike about the product?
Initially, it was difficult to use it for survey research but I found a good workaround for how they designed it at the time. For me, one of the most exciting things in the pipeline for Dovetail 3.0 is better support for survey data. It’s a good starting point, and I look forward to how they scale it to support large surveys.
What problems is the product solving and how is that benefiting you?
Discoverability of research data, independent / self-serve review or synthesis of insights, dissemination of research work, and general reduction of duplicative efforts.


    Milos D.

Streamlined UX Research, But Setup Needs Improvement

  • October 13, 2024
  • Review provided by G2

What do you like best about the product?
I find Dovetail incredibly valuable for its ability to streamline the process from customer interviews to extracting insights and saving both time and money. The use of AI to quickly summarize and extract common themes from customer feedback is immensely helpful. I also appreciate how it integrates seamlessly with tools like Zoom and Google Suite, making the workflow efficient.
What do you dislike about the product?
I found the initial setup of Dovetail quite difficult and time-consuming. The early version of the product required a substantial amount of effort to establish a tagging system, template, and other necessary configurations. I also struggle with organizing files and projects when multiple teams are using Dovetail, as it becomes challenging to manage and sort through the various documents and initiatives efficiently.
What problems is the product solving and how is that benefiting you?
I use Dovetail to streamline the process of extracting insights from customer interviews, saving time and money with quick analysis and AI-generated summaries.


    Thiago M.

An Invaluable Tool for Structuring User Feedback

  • October 13, 2024
  • Review provided by G2

What do you like best about the product?
We’ve been using Dovetail at Catarse during a critical redesign of our crowdfunding platform, and it’s been an invaluable tool. With a large, active user base, gathering and making sense of feedback could have easily become overwhelming. Dovetail streamlined the process, helping us structure input efficiently and focus on the most impactful improvements. It’s played a crucial role in shaping the direction of our platform’s evolution.
What do you dislike about the product?
Honestly, we don’t have anything we dislike about Dovetail. If we had to complain about something, it’s that we wish we had discovered it sooner! It’s made such a positive impact on our workflow that imagining how we managed without it feels like a distant memory.
What problems is the product solving and how is that benefiting you?
We’ve been using Dovetail to collect, organize, and analyze all our user interviews. Previously, managing interviews and feedback was time-consuming, but now we just upload the video, and Dovetail handles the transcription. Its AI-powered features help us quickly understand key feedback points. Recently, we connected Dovetail directly to our Zendesk, giving us real-time insights and streamlining the process even further.


    Computer Software

Sharing our customers reality vs assumptions

  • October 13, 2024
  • Review provided by G2

What do you like best about the product?
Dovetail has been a huge help in speeding up our team’s learning. Being able to share video highlights from interviews makes it super easy for everyone to see the key insights quickly, and it’s been great for keeping stakeholders engaged. The platform is constantly improving, which has made it easier for us to make data-driven decisions and get useful insights faster. Overall, it’s made a big difference in how we work
What do you dislike about the product?
It's evolving fast and I need to keep on top of what has improved to benefit from the improvements! Not a bad problem to have, just a prioritisation problem.
What problems is the product solving and how is that benefiting you?
Centralising findings and insights for cross functional teams to leverage.