Dovetail
DovetailReviews from AWS customer
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The best way to code and develop insights from your interview data
What do you like best about the product?
The best feature is the ability to quickly highlight and code snippets of interviews. This allows you to not only mark key points but develop a taxonomy of needs for interviewees. There is no method I have found to be more simple in terms of accomplishing this.
What do you dislike about the product?
Dovetail does have a slight learning curve when getting started. It may challenge your existing techniques for developing insights. I wish it had a better getting started tutorial that work alongside the example projects. It would also be great to have the ability to zoom out a bit from the board and graphs to something more like an idea/insights board. Maybe all of your coded data points could move to a digital post-it note and grouped based on theme. That way you can more easily move data around from group to group and see where the data is building up. Even while using Dovetail to do the initial coding and organization I will still take key data, write them on post-its and group them on a big whiteboard. It helps to take everything in to see trends as well as to involve others in the process. The computer monitor can sometimes be too personal of an experience to be useful. Insights should be scrutinized by people with different perspectives to ensure a good fit.
What problems is the product solving and how is that benefiting you?
I am able to quickly build an insight database for my clients that is sharable and can be revisited at any time even after the engagement ends. Speed, clarity and adaptability are some key benefits I've realized with Dovetail.
Recommendations to others considering the product:
Be prepared to take your insights development process to a new level. Seriously, Dovetail makes things so much easier allowing you to spend more time empathizing with interviewees and less time on the process of coding data.
Dovetail not only has awesome database but also has awesome support
What do you like best about the product?
The tools in Dovetail's toolbox are really in depth, cleanly summarized for multiple platforms. This in itself is awesome for vetting influencers efficiently and effectively but the support that is offered as well is a tremendous asset. The support offers fabulous insight into how to use the data and/or run campaigns within the lists generated.
What do you dislike about the product?
More of a 'wishlist' would be a value range for influencers
What problems is the product solving and how is that benefiting you?
We're able to quickly assess metrics on whether influencers fit within our demographics, engagement levels. Dovetail has provided the ability to identify issues and confirm fit.
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