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Dovetail

Dovetail

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    Wholesale

Dovetail is so far one of the best ways to catalyse research insights to business impact

  • November 25, 2024
  • Review provided by G2

What do you like best about the product?
1. Streamlined Research Documentation: We were able to organise and manage our research documentation from Confluence to Dovetail in a more efficient way across teams, to make sure everyone has access to the latest information, but also in an accessible way (no long confulence tables anymore)

2. Enhanced Visibility: We reduced "information silos", because Dovetail creates visibility into what other teams are working on, forstering knowledge sharing.

3. Learning Opportunities for non-UX-Researchers: Colleagues who did not learn UX Research, can indirectly learn to work with qualitative data. They can use familiar methods from qualitative content analysis, e.g. tagging and using fields to organise research data meaningful.

4. Quick Deliverables: Dovetail really enabled the creation of quick deliverables for stakeholder communication. E.g. small highlight videos from user interviews can be shared via Teams channels, and even a CSAT data analysis is possible if the right ways are applied.

Pat and other colleagues from Dovetail are also super helpful if we have any topics to address with customer support ❤️!
What do you dislike about the product?
Learning curve involved: There is a learning curve to master when someone starts using the tool. While Dovetail offers self-learning resources, like the Dovetail Academy to help users, it can still take time to use the tool efficiently.

Communication of Deliverables: Dovetail changes the way research outputs are communicated. You shift from classical "Powerpoint slides" to a more accessible insights format. However, the insights created can range from small feedback snippets to bigger reports. dovetail does not directly guide this process, which can make it difficult to create effectie and useful deliverables at first.

Also, you need to learn some of their specific tool language, like what is meant with: "notes" or "data", "insight" etc.
What problems is the product solving and how is that benefiting you?
Making research insights accessible across teams, and companies. Also it helps to empathise with the customer in a way that is engaging!


    Daniel C.

The Best Research Repository I've Ever Used!

  • November 22, 2024
  • Review provided by G2

What do you like best about the product?
Dovetail is an amazing tool that has transformed my research workflow. Its intuitive interface and powerful features make organizing and analyzing qualitative data incredibly efficient. The ability to tag insights, easily share findings, and access a centralized research repository has significantly improved my team's productivity. I particularly appreciate the seamless integration with other tools and the user-friendly design that encourages collaboration among team members.
What do you dislike about the product?
The only downside I've encountered is related to the Team pricing structure. I wish there were more features available at this level, as many advanced functionalities seem to be locked behind the Enterprise edition. It would be great to access a wider range of tools without needing to upgrade, which could enhance our team's capabilities even further.
What problems is the product solving and how is that benefiting you?
Centralized Research Repository: Dovetail consolidates all user research, feedback, and insights into a single platform. This eliminates the chaos of having data scattered across multiple tools and locations, making it easier for teams to access and utilize information efficiently.
Streamlined Analysis: The software simplifies qualitative data analysis by providing intuitive tagging and organization features. Users can quickly categorize insights, making it easier to analyze findings and share them with stakeholders, thus accelerating decision-making processes.
Time Efficiency: By automating tasks such as transcription from interviews and providing AI-driven summaries, Dovetail significantly reduces the time required to gather and analyze data. Users report drastic reductions in workload, enabling them to focus on strategic initiatives rather than manual data handling.
Improved Insight Accessibility: The platform’s powerful search functionality allows users to quickly find relevant information across different projects, enhancing the ability to derive actionable insights from past research. This accessibility helps teams stay informed about customer needs and pain points.


    Information Technology and Services

Quick access to insights across thousands of data points

  • November 21, 2024
  • Review provided by G2

What do you like best about the product?
Dovetail has recently made some significant upgrades that make the tool incredibly valuable. The search bar is literally magic. The new features for automatic tagging and analysis significantly cut down on time to complete analysis and we are already seeing improvements in our non-researchers engaging more with the data they are collecting from customers.
What do you dislike about the product?
Still some room for improvement in the Contacts database, but this is on the roadmap and we are excited to see where it goes.
What problems is the product solving and how is that benefiting you?
Centralizing our research data and empowering non-researchers to carry out analysis, speeding up product development times and empathy.


    Consumer Goods

Dovetail is the best research repository

  • November 21, 2024
  • Review provided by G2

What do you like best about the product?
I like that I can keep past research materials together with their reports so referencing past data is easy.
What do you dislike about the product?
It's not the best for usability tests because you can't create highlight clips without the participant speaking. Highlights can only be selected based on the transcript/audio, and if there is none then you can't make a highlight
What problems is the product solving and how is that benefiting you?
Research repository


    Marketing and Advertising

Dovetail made my work as a researcher faster and better

  • November 21, 2024
  • Review provided by G2

What do you like best about the product?
How many resources it offerrs to analyze our calls. I really like how creative we can get using the tool. I created my full research roadmap in it and was able to share insights and expand the visibility of my studies easily inside the company.
What do you dislike about the product?
Not being able to anonymize the names on calls in any plan.
What problems is the product solving and how is that benefiting you?
Besides having all our calls inside it, the whole product team can use it as bank to find our users feedback across several products without needing to ask researchers to do it for them. I just used the right tags and informed them how to search for the right terms and now they have the autonomy to do it themselves.


    Sjoerd A.

High quality, fair price, works exactly like how you would hope!

  • November 20, 2024
  • Review provided by G2

What do you like best about the product?
The UI is nicely build and is pleasant on the eyes. The best feature is how well the 'tagging' systems works in Dovetail. You can tag specific sentences from a review, and Dovetail will cut that part of the interview out and put it next to the other 'clips' with the same tag. This makes it really easy to give your customer a face and a voice in your company. Little is as persuasive as an image. The automatic transcripions are probably the best on the market, which saves a lot of time.
What do you dislike about the product?
They are working hard on AI features, but they don't work perfectly yet. Also, when you're building a large video from tags (lets say of 20 minutes of video) with many small video's, it becomes harder to navigate with the current interface. Basically you drag and drop the video's into place, but which video is which can become difficult to figure out from just the snapshot. But these are smaller issues, they are in my opinion by far the best on the market and I woudn't switch to any other.
What problems is the product solving and how is that benefiting you?
There are multiple, mainly creating a good overview of the interviews that you've been doing, transcribing them and being able to tag them. Then it helps to make video's out of them and tries to help with the insights as well.


    Alessandro C.

The place to be for user insights

  • November 20, 2024
  • Review provided by G2

What do you like best about the product?
Organizing research projects and integrating the research pipeline into a single tool is simple.
Using the data fields, I can organize and connect projects, and view filtering is helpful for showing research activities by themes or preferences.
The AI summaries feature for interviews is a game changer for us, as we wear different hats in the organization and are in a short time, accelerating the time to the insights.
What do you dislike about the product?
I do not dislike it properly, but I struggle more with the Insight Report format because we prefer using slides as a company, and the copy-paste process is not straightforward.
The list of users we research is challenging for me if it is not carefully managed.
I want to use templates more, but I didn't find it useful to use a template without having a proper preview and implementing it in the project.
I appreciate the concept of automating clustering, but I found it didn't provide significant assistance.
What problems is the product solving and how is that benefiting you?
It helps in organizing a complex research projects by connecting different research activities.
It helps in planning research interviews in the kanban view, so we can track them.
We can extract instantly ready-made insights by keywords when needed, without searching and copy pasting from different pages.
Autmatic summaries is time saving. I can analyze quickly an interview.


    Adam G.

Go-to tool for easy qualitative text analysis

  • November 20, 2024
  • Review provided by G2

What do you like best about the product?
It provides an easy solution for qualitative research analysis that is a typical task when you work with smaller sets of interviews, and other text based artifacts.
What do you dislike about the product?
Nice, but sometimes confusing UI - a bit cumbersome to navigate through different objects of the system.
What problems is the product solving and how is that benefiting you?
Analysing text based artifacts (video calls, email correspondence, support tickets, documents, etc.)


    Alex D.

Game changing for knowledge management

  • November 20, 2024
  • Review provided by G2

What do you like best about the product?
Re-use of data - you can instantly find answers to questions, summaries of topics and curated lists of tags and insights from past research, making research faster and cheaper as yu don't have to re-run studies to find answers you already have. Dovetail are always innovating and updating the product and listening to customer requests.
What do you dislike about the product?
It's very expensive. The learning curve (whilst easy for basic tasks) is fairly steep to really get it set up for long term cross project sharing of insights and finding insights in a sea of data. The product frequently changes with new updates, sometimes for the better, but sometimes without notice moving things around so they become harder to find or use.
What problems is the product solving and how is that benefiting you?
ANswering research questions. Analysing qualitative interviews. Correlating similar topics together.


    Information Technology and Services

Great tool that helps researchers analyse qualitative data and create insights

  • November 20, 2024
  • Review provided by G2

What do you like best about the product?
When we started using them 2 years ago they were the best available platform for scaling user research and analyzing qualitative data. Their trascription capabilities, ability to tag the trascripts by theme, create insights and highlight reels is what they do best on the market.
What do you dislike about the product?
They are overinvesting in AI features and as a result of that costs of their serivces have increased dramatically and to be honest the AI features they have are not worth the price increase because they are making us only maginally more efficient in our work.
What is more, their packaging is created in a way that they are making their enterprise users pay for their AI investment by charging a very high price to be able to have features like SSO but at the same time offering the same AI features which are actually driving the price of their services up to all the users on the their free plans.
What problems is the product solving and how is that benefiting you?
Helping us be quicker when conducting user research projects. I also serves as a repository of all insights we collect from interviewing users through our continuous discovery interviews.