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Powerful and actionable insights
What do you like best about the product?
Accessible UI - relatively straightforward to build and activate segments across connected platforms, once integrations are configured.
Strong modelling of customer next best actions, product category recommendations.
Ability to derive attributes from many sources - as long as they are configured in initial setup.
Ease of enabling new users and managing permissions.
Strong modelling of customer next best actions, product category recommendations.
Ability to derive attributes from many sources - as long as they are configured in initial setup.
Ease of enabling new users and managing permissions.
What do you dislike about the product?
Lack of flexibility to add profile attributes without Lexer technical support and full reseeds of integrated platform data.
Lack of visibility of actual customer records without activating into integrated platforms. More flexibility in seeing even anonymised data would make validating expected segment sizes easier.
Lack of visibility of actual customer records without activating into integrated platforms. More flexibility in seeing even anonymised data would make validating expected segment sizes easier.
What problems is the product solving and how is that benefiting you?
Segment creation and activation for lifecycle and loyalty communications.
Personalisation recommendations and next best purchase/action guidance.
Personalisation recommendations and next best purchase/action guidance.
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All the data you need at your fingertips
What do you like best about the product?
Lexer is breaking barriers when it comes to customer data analysis. I love the new Lexi AI feature that breaks down and analyzes the results of the various customer segments as you pull them. I love that Lexer can help inform a hypothesis by easily giving you the customers data you need and taking out the guess work in knowing your customer.
What do you dislike about the product?
The down sides to Lexer are only that there is so much to know about the product I feel that I am only scratching the surface.
What problems is the product solving and how is that benefiting you?
Lexer solves the problem of guessing at customer behaviro and allows us to personalize our emails and messaging to the individual. This allows us to be strategic in our communications to the customer but also informs us on how we should be advertising to them.
A great CDP for us.
What do you like best about the product?
Very simple to use UI tha can easily be implemented across marketing channels. The customer support is amazing as well and they're always happy to help out with any queries.
What do you dislike about the product?
Some of the data can get confusing and it might not always be accurate. Quality checks are mandatory.
What problems is the product solving and how is that benefiting you?
Using it for ads is helping us improve our campaign performance. We also use it to get some marketing insights and analytics to make informed decisions.
Lexer makes life easy
What do you like best about the product?
The way their internal systems work together and the intuitive UI.
What do you dislike about the product?
Their turnaround time for any fixes takes longer
What problems is the product solving and how is that benefiting you?
Lexer solves in uniting all in one place, the UI gives you a rich experience of a birds eye view
Lexer makes Segmentation Marketing a piece of cake.
What do you like best about the product?
Lexer is an immensely powerful tool that can work on large datasets. The number of features and the ease of use is fanastic. Lexer has been pivotal in our marketing and insights efforts. We can now target the right audience and also track it efficiently. The customer support is great as well.
What do you dislike about the product?
Lexer only tracks segements from the day the segement has been created which is understandable but a limitation.
What problems is the product solving and how is that benefiting you?
Lexer helps us identify the target audiences, segment them and reach out to them based on the segemnt behavious. The intergration and implementation is easy and quick. This helps us personalise the marketing to each segment which reduces marketing fatigue and increases customer engagement and relatability.
Lexer has organised my marketing data in an innovative way.
What do you like best about the product?
Its user friendly interface and the way it organises our data
What do you dislike about the product?
Segments take some time to activate to third party sites
What problems is the product solving and how is that benefiting you?
It gives a new perspective on how we can view and segment our customers
Using Lexer for marketing analytics and segmentation
What do you like best about the product?
Lexer is great for looking at audience statistics and creating customer segments. The set up is intuitive and easy to use.
What do you dislike about the product?
At times the analysis offered by Lexer leaves a bit to be desired.
What problems is the product solving and how is that benefiting you?
Lexer allows us to efficiently and effectively look at historical marketing statistics and incorporate these into marketing segments. It's the perfect tool to fill these needs.
Great customise-able audience builder
What do you like best about the product?
The ability to add custom attributes and build detailed customer profiles and audiences. Very user friendly interface.
What do you dislike about the product?
Can be more useful for audience building and targetting rather than data and insights. Integration was a little more difficult than expected.
What problems is the product solving and how is that benefiting you?
Lexer is helping me create more detailed segments which allows me to be more targetted in communications and avoid spamming the database.
Best platform to understanding detailed customer data
What do you like best about the product?
Lots of detailed insights on customers shopping and spending habits
What do you dislike about the product?
Everything is a little too compact but you can customise your views
What problems is the product solving and how is that benefiting you?
Lexer is helping me understand how my customers shop and what their buying habits are to better target our email campaigns providing customers more engaging content thats suited to their needs
A powerful CDP
What do you like best about the product?
A powerful tool to create segments and keep them updated whilst pushing these out to other platforms
What do you dislike about the product?
Nothing to dislike as it's very flexible
What problems is the product solving and how is that benefiting you?
Being able to find customers who have specific criteria that we would like to meet and provide visual analysis on their behaviours
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