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A bit tricky to onboard, but very helpful once the ball is rolling.
What do you like best about the product?
Lexer has an extremely helpful and dedicated client success team that is knowledgable about how to use Lexer to drive business strategy. We also found Experian data invaluable in helping our team understand customer personas and demographic cohorts.
What do you dislike about the product?
Data ingestion from our email marketing platform was fairly challenging and it seemed like there was a knowledge gap from Lexer's project management onboarding team in understanding Klaviyo, particularly in regard to customer signup sources. Also, my team has found it difficult to understand how product returns affect Lexer data.
What problems is the product solving and how is that benefiting you?
Lexer is helping us to better understand our customer base and optimize our customer retention efforts.
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Best Platform for Marketers
What do you like best about the product?
User friendly, Without prior training you coud play around in this platform.
What do you dislike about the product?
Everthing is good about this platform. Didn't find anything as such.
What problems is the product solving and how is that benefiting you?
Our organisation use Lexer to built audiences for marketing.
Takes a bit to get the hang of but provides valuable information
What do you like best about the product?
The way it can give a deeper understanding of our customer base. The dashboards are very insightful.
What do you dislike about the product?
I found it tricky to navigate and sometimes still do.
What problems is the product solving and how is that benefiting you?
Defining our RFM segments and where we can improve customer retention.
Great platform to use data
What do you like best about the product?
Creating lists on lexer to import into social platforms
What do you dislike about the product?
It can take a while for things to load in the platform
What problems is the product solving and how is that benefiting you?
The ability to create lists of customers based on behaviour to import into social platforms
When Knowing your Customer is Paramount
What do you like best about the product?
Lexer allows us to have a rich understanding of our customers. But it isn't just nut and bolts knowledge such as contact information and purchase history. The insights go much deeper. We are able to make critical decisions about how to engage customers (or how not to) based on the Lexer data available to us. We can track their purchasing behavior, discount history, product and color preferences, return history, how we contact them and what their readership is of outbound communications. But we are not left to our own devices. The Lexer team and their training hub are essential partners to our business plan. Our business is significantly healthier, and offers better products and services, as direct results of working with Lexer.
Implementation is straightforward. Our database is connected to a number of our other systems allowing us to track data via emails, social media, website etc.
We use Lexer everyday and cannot imagine a work day without making the most of what the platform has to offer.
Implementation is straightforward. Our database is connected to a number of our other systems allowing us to track data via emails, social media, website etc.
We use Lexer everyday and cannot imagine a work day without making the most of what the platform has to offer.
What do you dislike about the product?
The biggest downside of Lexer is fully understanding the full capabilities and potential of the database. IT can be daunting at first. The learning curve is real for those of us non data scientists. But, it is worth spending the time to become adept in the platform. And the Lexer team makes it possiible to excel.
What problems is the product solving and how is that benefiting you?
Lexer allows me, and my team, to customize how we connect with customers; how we determine the best methods to re-engage dormant customers; and how we prospective new customers. We are able to track, collate, and present valuable data on all aspects of the customer experience allowing others in our organization to target specific issues and market key successes.
Easy to use interface perfect for reporting
What do you like best about the product?
Lexer is easy to use and easy to explore different data segments. The interface is perfect for finding quick stats from your segments and makes reporting even easier.
What do you dislike about the product?
The ease of the platform sometimes takes away in how much depth you can really look into a segment. I have found it harder to figure out where a segment issue lies because of this.
What problems is the product solving and how is that benefiting you?
Mainly using Lexer to create data segmentation, personally I use it to create segments for our email marketing channel and to report on the channel monthly and weekly.
Powerful and adaptable CDP
What do you like best about the product?
Lexer has provided a comprehensive way to aggregate data from multiple ingestion points across our consumer engagement model. It helps us build a complete consumer profile from multiple data sets across online and offline consumer information, and allows us to easily utilise these audiences for activation across other digital engagement plaforms.
What do you dislike about the product?
The platform has a steep learning curve at times. Users of the Lexer product must come to learn the ways in which the platform defines certain data points (e.g spend decile) to make the most of the data. Whilst incredibly powerful and ideal for visualising consumer insights, bringing new data into the platform can come at significant additional costs in the way of build hours, solution scoping, attribute mapping and custom integrations.
What problems is the product solving and how is that benefiting you?
Lexer is helping to map our consumer segments and brings us closer to engaging our customers in a tailored and personalised way. This extends across our online ecommerce platform, as well as gathering insights from consumers who choose to shop in brick and mortar establishments. By crafting a specific audience, we can quickly export this to leverage via digital media and help to close the loop.
Best Customer Service for Software Ever
What do you like best about the product?
Lexer is both a usable interface and an an invaluable asset for sales, marketing and overall data insight. Their customer service are also beyond exceptional and are always able to find a solution and assist in educating you further into how to access what you are looking to discover.
What do you dislike about the product?
Sometimes its challenging to reverse engineer the insights you are after - If woulf be great to have more suggested points of analysis- or next best question/action
What problems is the product solving and how is that benefiting you?
Lexer is allowing me to correlate lists of users based on trends and create outreach lists to upload into our CRM and well as advise on the efficecy of marketing trends
Lexer the CDP when it works it's awesome
What do you like best about the product?
Their customer support is second to none. This is complemented by the indepth segmentation the program can acheive. The user interface is also very simple to learn and master making it easy for any non-technical user.
What do you dislike about the product?
- If upgrades need to be made it may take some time for them to come through. (If it's specific to your business)
- Updates cause some errors with data.
- Sometimes data isn't matched correctly in the CDP. (Developer updates)
- Updates cause some errors with data.
- Sometimes data isn't matched correctly in the CDP. (Developer updates)
What problems is the product solving and how is that benefiting you?
Able to identify niche high value customer base and seamlessly move them into advertising platforms
Flexible partner for our ever-changing needs
What do you like best about the product?
Adaptability and openness to many different types of requests, and a positive attitude throughout
What do you dislike about the product?
Sometimes the timeline for getting projects done takes a bit longer than we would like on the client side. But this is partially because we don't all sit in the same office!
What problems is the product solving and how is that benefiting you?
Customer health dashboard - view of our DTC business with all the key metrics YoY to analyze how we are growing
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