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Fantastic product, awesome team
What do you like best about the product?
The amount of insights and data you can collect is staggering, and it really helps you understand your business and what actions you need to take to increase your ROI
What do you dislike about the product?
Nothing so far, everything has gone smoothly with the project delivery and launch
What problems is the product solving and how is that benefiting you?
Understanding our customer base, who they are, what they are shopping/looking for, forecasting next purchase(s) and new opportunities
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Lexer are incredible to work with!
What do you like best about the product?
The Lexer team work hard to intimately understand the specific needs of our business. This helps us get very focussed on how we best use the CDP to achieve our goals.
What do you dislike about the product?
There really isnt much I dislike about Lexer :)
What problems is the product solving and how is that benefiting you?
Increased use of behavioural segmentation is helping us become more targeted and useful to our customers.
Recommendations to others considering the product:
I couldn't speak more highly of the Lexer team
Simple, intuitive Customer Data Platform
What do you like best about the product?
The platform is simple to learn, with a clean, user-friendly interface. It provides an easy way to organise your customer data to gain insights into customer behavior, allowing you to make data-led decisions. The ability to segment across various customer attributes enables you to efficiently market, including close to real-time suppression. Finally, the customer success team is always available to assist with any queries or quick troubleshooting.
What do you dislike about the product?
As with most platforms, there is a process to set up, and get the data in a workable format. The complexity and the time required does depend on the quality of your first-party data.
What problems is the product solving and how is that benefiting you?
We have been able to integrate various data models, including LTV modeling, which predicts a customer's future behaviors based on their historical data. This enables us to flag when an optimal customer increases their risk of churn and design tactics to develop sub-optimal customer behaviors into higher frequency, higher-value leads.
Best in class team behind an incredible platform, couldn't recommend more!
What do you like best about the product?
The level of communication, support, energy from the team has been game-changing.
What do you dislike about the product?
Honestly, I can't find a fault - I just wish we had brought the team on sooner.
What problems is the product solving and how is that benefiting you?
As a new company, we never truly understood our customers before Lexer. To have that foundational information, we can now build outward and find new customers, driving revenue and increasing brand value. We're already as a team thinking better and working smarter. We've become more efficent.
Recommendations to others considering the product:
Utilize your team; they will help guide you and inspire you.
User friendly platform that can bring together first party data sources
What do you like best about the product?
Ability to ascertain a "one customer view" of your customer database through the connection of multiple first-party data sources that can also then be complimented with additional third-party data to drive more effective marketing campaigns and become a more data-centric organisation.
What do you dislike about the product?
Can be a little complex at first to ensure segments and activations are correctly set up - especially if your organisation is only beginning to build its data management capabilities.
What problems is the product solving and how is that benefiting you?
Delivering marketing segmentation to our consumer marketing activities as well as retargeting opportunities on social media platforms.
Lexer rocks.
What do you like best about the product?
The Lexer platform is user friendly, while also providing insightful data driven information. This has allowed us to better target customers across multiple channels and made a big difference to our bottom line. The Lexer team are responsive, friendly and take time to teach you and help with anything you need.
What do you dislike about the product?
All in all i have no negative feedback at this time. Maybe some automated reporting would be good.
What problems is the product solving and how is that benefiting you?
Customer segmentation, targeting and retention
Lexer Review
What do you like best about the product?
Carlos is always super responsive and has proven helpful when looking for creative solutions to using our data.
What do you dislike about the product?
to be honest, as a small company, it's a big spend. but valuable. If it was less expensive, i'd like it more!
What problems is the product solving and how is that benefiting you?
using historical data to help inform digital ad buying.
Great Company!
What do you like best about the product?
Lexer is incredibly helpful at pulling, cutting and segmenting data. They additionally hold you accountable to hit your own company goals. They are a fantastic and easy company to work with.
What do you dislike about the product?
I don't think there are many downsides of working with Lexer. The one small piece is some data integrations outside of their scope take a little bit of time to setup.
What problems is the product solving and how is that benefiting you?
The segmentation capabilities are amazing with Lexer. They take a complex and intricate web of data and streamline the use and capabilities for personaliztion and targeting. The user interface is simple and easy to use.
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