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It's an easy to use solution for creating segments of customers
What do you like best about the product?
easy to use
connected to most ad platforms
automatic audience updates
connected to most ad platforms
automatic audience updates
What do you dislike about the product?
there were a few issues at first when trying to connect our audiences to DV360 directly
Sometimes its hard to locate the segment because there are so many, having a grouping or labels could help
Sometimes its hard to locate the segment because there are so many, having a grouping or labels could help
What problems is the product solving and how is that benefiting you?
We can constantly push new and refreshed audiences to our ad platforms directly with the tool. This is very useful, since cookies will soon disappear, we will be able to scale our ads with our 1st party data, and create lookalikes of it.
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Easy access to Data with Census
What do you like best about the product?
Census is clear, concise, and gives me great insight to the various data sources and flows. I also appreciate the weekly email updates on sync success and other alerts that help me intervene when necessary.
What do you dislike about the product?
The formatting of some of the notification emails can feel cluttered and old-fashioned.
What problems is the product solving and how is that benefiting you?
Census helps us connect our data to various outputs so that other users at my organization (including me) can access data more easily and succinctly. It makes data available for all!
Easy to use
What do you like best about the product?
easy to use for data syncs from snowflake to google sheets. intuitive UI that's friendly for non-engineering configurations. overall pretty reliable and accurate.
What do you dislike about the product?
Downsides so far is that it does get hard to manage all the variety of syncs easily. When there's a large number of them, you have to remember the titles or spend a while digging around.
What problems is the product solving and how is that benefiting you?
We need to get data from snowflake into google sheets and this is the easiest way to set up that data connection without having to engineer an entire infrastructure system.
Pretty good rETL
What do you like best about the product?
Let's you connect up to your data warehouse with relatively low effort.
What do you dislike about the product?
Not the best connection scoping in the sense of how the connections are organized (i.e., per schema vs per data warehouse)
What problems is the product solving and how is that benefiting you?
Bringing data warehouse data into Salesforce
Data management made easy
What do you like best about the product?
Census has a clean UI that makes managing data between systems easy and effective. I'm able to set up a sync between sources to push data into Salesforce within minutes.
What do you dislike about the product?
For me, Census has been a phenomenal tool. It was easy for me to get started right out the gate with very little confusion. I'm excited to see what improvements are made in the future!
What problems is the product solving and how is that benefiting you?
Census has helped with connecting data sources and ensuring that our data is up-to-date across systems. It makes performing complex data ops easy and straightforward.
Very easy to use and the team is super nice!
What do you like best about the product?
The UI is extremely easy to understand and the team behind it is very quick to help and just nice overall.
What do you dislike about the product?
It is a new tool and therefore sometimes there may be bugs, but the team is super quick to address and solve them.
What problems is the product solving and how is that benefiting you?
Census makes it really easy to take information from our own data warehouse and use it to create/modify attributes and generate user audiences for our marketing team.
Very good experience
What do you like best about the product?
the ease of segments/audiences creations
What do you dislike about the product?
the documentation are not helpul most of the time.
What problems is the product solving and how is that benefiting you?
sending segments/audiences from our first party data on our marketing platforms.
Better targeting
Better targeting
Good integrations and easy to navigate
What do you like best about the product?
Audience hub is very user friendly and it makes life easier without having to use SQL
What do you dislike about the product?
Census does not have the best UI. also it could do with making the data fields searchable via typing rather than only being able to scroll.
What problems is the product solving and how is that benefiting you?
Ability to push data from entities into braze via synchs.
Census makes transferring data to our tools very easy and transparent
What do you like best about the product?
New data can easily be added and sync refined quickly without touching the data source.
What do you dislike about the product?
There isn't an easy way to export your syncs and document what data is being transferred where.
What problems is the product solving and how is that benefiting you?
Providing our customer-facing teams with data insights about our customers.
Great App for us!
What do you like best about the product?
- Census makes it easy to integrate with other third party applications without your dev team having to spend cycles figuring out the best way to integrate
- It also gives your end-users the ability to go in and create their own filters on your core datasets, instead of created customized syncs/jobs for each person
- Finally, I also like that it means we can just sync relevant data to 3rd party apps, versus updating all users every day.
- It also gives your end-users the ability to go in and create their own filters on your core datasets, instead of created customized syncs/jobs for each person
- Finally, I also like that it means we can just sync relevant data to 3rd party apps, versus updating all users every day.
What do you dislike about the product?
- Keeping the app up to date and fresh is great, but feels a little odd that every time I log in it looks different / things are renamed / moved around - would be nicer to package these bigger changes into one versus the constant changing (also makes it tough for people to onboard since documentation is always out of date)
- With all the changes, things have been a little unstable lately, which is not ideal.
- With all the changes, things have been a little unstable lately, which is not ideal.
What problems is the product solving and how is that benefiting you?
- Census makes it easy to integrate with other third party applications without your dev team having to spend cycles figuring out the best way to integrate
- It also gives your end-users the ability to go in and create their own filters on your core datasets, instead of created customized syncs/jobs for each person
- Finally, I also like that it means we can just sync relevant data to 3rd party apps, versus updating all users every day.
- It also gives your end-users the ability to go in and create their own filters on your core datasets, instead of created customized syncs/jobs for each person
- Finally, I also like that it means we can just sync relevant data to 3rd party apps, versus updating all users every day.
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