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64X more ROI with Insider's Mobile & Web products for Travel Industry
What do you like best about the product?
The best thing with Insider is the freedom they give us - we no longer depend on our IT department. Also we can mention the execution speed, we can see the early results almost the same moment we agreed on the campaign. And the last but not the least is Insider's account management team, they are completely focused on helping us grow our business.
What do you dislike about the product?
We don't have much to dislike. The price could be a little lower, but on the whole, we like almost everything.
What problems is the product solving and how is that benefiting you?
The overall experience is excellent at the moment. Insider helps us to work with user's reviews - to highlight ratings and relevant comments. We are trying to make the most out of the capabilities of the Mobile web suite and effectively test UX hypotheses (this is especially important because there are more and more customers who use the phone when searching for a tour). We launch many different campaigns every month, such as Tab Talk, Versus, etc., and we are happy with the result. We are satisfied with the Instory and web push products.
Recommendations to others considering the product:
We recommend driving innovations in your company and starting using Insider earlier. And it is better working when you use multiple products in different channels.
Surpassed sales target using Insider’s email product recommendations
What do you like best about the product?
The most viewed feature of Insider's email product recommendation turned out to be the best aspect for our brand because it allowed us to group consumers based on the things they were most interested in and only offer them the products that would best fit their preferences and tastes.
By individualizing our customer emails using Insider, we have been able to elevate the experience we offer our customers, and our brand feels more personalized. We are able to show our customers that we care, and it reflects in their increased purchases from us and the higher engagement that they give us.
This was originally inspired by the product recommendations that we were showing on the website. Powered by Insider’s AI algorithms, we were showing users more relevant products on different pages of the website - right from the homepage to the product page and the cart page. Insider’s algorithms were also able to pick up which were the most popular products, trending products, latest products and show them on the homepage.
This way we improved the website experience of our users and this ensured that they were spending more time and shopping more regularly from us. And we decided to take this to the next level, by sending recommendations in emails to re-engage users who drop off before purchasing products.
By individualizing our customer emails using Insider, we have been able to elevate the experience we offer our customers, and our brand feels more personalized. We are able to show our customers that we care, and it reflects in their increased purchases from us and the higher engagement that they give us.
This was originally inspired by the product recommendations that we were showing on the website. Powered by Insider’s AI algorithms, we were showing users more relevant products on different pages of the website - right from the homepage to the product page and the cart page. Insider’s algorithms were also able to pick up which were the most popular products, trending products, latest products and show them on the homepage.
This way we improved the website experience of our users and this ensured that they were spending more time and shopping more regularly from us. And we decided to take this to the next level, by sending recommendations in emails to re-engage users who drop off before purchasing products.
What do you dislike about the product?
Since the algorithm functions flawlessly, we haven't seen any serious problems with this product to date. However, we believe there is always scope for improvement.
What problems is the product solving and how is that benefiting you?
The idea when we first started evaluating Insider was to find a platform that could help us segment our customers more accurately and deliver the personalized experiences for each customer. Insider makes this possible and we are able to achieve the level of accuracy that we wanted. We have achieved significant improvement in our sign-up rates and a great boost in the conversion rate of certain target pages. The quarterly business reviews we have with our account managers at Insider further add
Recommendations to others considering the product:
Don’t think twice. Just go to the website, request a demo - their sales expert will get in touch with you and an expert will reach out to understand your requirements, take you through a real-life scenario of what is possible. The rest of the process with integration is really smooth and quick. They are available every step of the way to help you with your questions.
12x ROI in three months with Insider
What do you like best about the product?
Insider’s team is the best team we have worked with. They have helped us achieve not only 12x ROI but also a stunning 12.98% CR uplift in just three months. The team took their time to understand our business and the challenges unique to us and helped us arrive at solutions with suggestions that were highly effective. We have thoroughly enjoyed working with them.
What do you dislike about the product?
It feels like a honeymoon phase, we don’t dislike anything about them so far.
What problems is the product solving and how is that benefiting you?
Improved conversions were our main goal. Insider has been great at helping us achieve this while giving us a 12x ROI. We can easily say Insider has become our marketing team’s best friend.
Product recommendations so on point - our CR shot up to 511%
What do you like best about the product?
Insider is incredibly powerful, with comparisons clearly showing its effectiveness and impact. On our email campaigns, we received a 560% increase in CR compared to other ad channels like FB & IG. The users who visited our website from these campaigns also showed a decrease of 86% in bounce rates. We had deployed their Smart Recommender, as well, and the personalized product recommendations displayed by it were admirably successful in improving our CR by a huge 511%. In a separate campaign to encourage product reviews, we achieved a 229.65% uplift in click rate. On the whole, all our activities with Insider resulted in a 274% increase in CR compared to our activities without it. These results are nothing but astonishing, and give us enough reason to continue using Insider.
What do you dislike about the product?
It would be very convenient to have one panel where we can see and track activities across all our channels. This is not a feature, at present, but we hope it can be made possible at some point in the future.
What problems is the product solving and how is that benefiting you?
Skincare is a confusing area for a lot of customers and we were striving to send consistent messages which are valuable for them, but at the same time, encourage them to engage with the CTA and come back to our website for increased revenue and sales. And since we have a vast range of products, we also wanted to better our product recommendations. With Smart Recommender, the product discovery has been better than ever before, and we see many more products added to carts than earlier. Insider’s Email tool is also very capable and has made a considerable impact on our customer retention. All their products have worked very well for us, and we’d possibly try out more in the future as the need arises.
Recommendations to others considering the product:
If you’re a website selling more than just one product, then Insider is the best marketing assistant you could have. By automating plenty of mundane tasks, it helps you focus on other things that need your full attention. It comes with a very wide range of features that work wonders, and we’d suggest trying them all out to see what fits your bill, because we believe that Insider has something incredible to offer everyone.
Best customer support
What do you like best about the product?
The variety of products
The fast response of the support team
The fast response of the support team
What do you dislike about the product?
Nothing so far that I don't like about insider, from the products that I have used so far it has been all very good
What problems is the product solving and how is that benefiting you?
Drive traffic
Increase the ROI
Increase the ROI
Recommendations to others considering the product:
It's a very great provider for your site marketing tools
Perfect solutions for personalization on website
What do you like best about the product?
Customer Support at best
Quality of leads
Easy Implementation
Easy Reporting
Quality of leads
Easy Implementation
Easy Reporting
What do you dislike about the product?
The issues have been fixed by the Product team as per the request on unified images.
What problems is the product solving and how is that benefiting you?
Lower Cost Per Lead
Drive to help with more sales conversion
Exit intent features for more conversion
Launch the campaign immediately to drive conversion
Drive to help with more sales conversion
Exit intent features for more conversion
Launch the campaign immediately to drive conversion
Recommendations to others considering the product:
I recommend them 100%
Great features: Analytics, Segmentation, & Automation
What do you like best about the product?
The personalization & the automating of workflows
What do you dislike about the product?
User-friendliness you always need customer support (customer support is responsive), it would be highly recommended to have full independence when using Insider
What problems is the product solving and how is that benefiting you?
Increasing conversions on the website, personalizing marketing messages, increase customer engagement with the brand.
Recommendations to others considering the product:
It's a powerful platform with many personalizations & targeting features that will increase your CTRs, & Conversions.
Useful platform with great customer support
What do you like best about the product?
Thanks to Insider, we were able to design and implement multiple campaigns on our website without the reliance of other design and tech teams. This was incredibly useful as we were able to execute campaigns much faster and more seamlessly. A huge plus point was the flexibility to edit any parts of our campaigns anytime as well, without requesting for the support of other teams.
I appreciated the range of campaigns and templates available for our choosing. However, the primary feature I love about using Insider is the great customer support I've experienced so far. From answering small questions (like how to utilise some design features) to brainstorming for larger solutions - I could always count on Insider to be there for me.
I appreciated the range of campaigns and templates available for our choosing. However, the primary feature I love about using Insider is the great customer support I've experienced so far. From answering small questions (like how to utilise some design features) to brainstorming for larger solutions - I could always count on Insider to be there for me.
What do you dislike about the product?
The backend setup itself can be cumbersome and not the most intuitive. It can get frustrating when some things are supposed to be easy to find/do, but this also gave opportunities for their great customer support to shine through.
Alongside, setting up of campaigns must be done separately for both desktop and mobile - it doesn't apply automatically, nor does it sit within the same page. This is also time-consuming when we're viewing performance reports.
Alongside, setting up of campaigns must be done separately for both desktop and mobile - it doesn't apply automatically, nor does it sit within the same page. This is also time-consuming when we're viewing performance reports.
What problems is the product solving and how is that benefiting you?
We were not able to track any real engagement on our website, nor had the tools to actually drive engagement/interaction. Insider really helped us out in this aspect and we were able to get some traction in this aspect.
Easy-to-use features, high performing campaigns, astounding results
What do you like best about the product?
Insider offers the best email automation we’ve used, delivering very satisfying results. Even the simplest, automated welcome email with a basic discount code on it got a great number of clicks and traffic to our website that subsequently converted. Insider’s Web Push was the first such tool that we used on our website. We are impressed by the seamless cross-channel interaction we’ve been able to create and sustain with web push & email, while also using their intelligent technology to understand our website visitors’ onsite behaviors. Using the many customization options available, we are able to create automated customer journeys for each visitor, following them through their lifecycle. This enables us to improve our products and user experience, which positively impacts our customers’ affinity towards us.
What do you dislike about the product?
There’s nothing that we dislike about the platform yet. In fact, we absolutely love Insider so much that we’re always keen on trying out their new products and features. Often, we end up trying beta versions of their products which sometimes are not stable, but then, that’s what beta versions are for, so we don’t have any problems with it.
What problems is the product solving and how is that benefiting you?
We were facing issues with our older email marketing software, where we didn’t have enough customization and automation options. We also hadn’t tried out push notifications and were curious about it. Insider’s Email & Web Push tools have been great for our business. They’re simple and easy to use, backed by a great support team that’s always around to clarify doubts and resolve issues.
Recommendations to others considering the product:
When using Insider, there are very clear use cases that it performs amazingly well for. And it is not a small number, either. We love that there are endless scenarios that the platform is able to handle comfortably, and the team consistently keeps updating it to accommodate more use cases as and when they come up. The simplicity of the platform is something that works great for us. Their amazing customer support team deserves special mention, too, making the overall experience of using Insider one that is pleasant and fruitful.
Great marketing tool for the travel industry
What do you like best about the product?
It's hard to choose just one thing. We like everything that increases conversion rates and drives sales.
And Insider does it. We can highlight their excellent account management team.
And Insider does it. We can highlight their excellent account management team.
What do you dislike about the product?
There is nothing we dislike at this moment. Let's see what happens next.
What problems is the product solving and how is that benefiting you?
We were looking for a technology that can optimize our main metrics for quite a long time. It is much more complicated when talking about the travel industry. We wanted to optimize the engagement at each stage of the funnel. Of course, our primary goal was to increase conversion rates and drive revenue.
That's why we chose Insider. With its wide range of products and features, we can communicate with our users more efficiently and entertainingly. For example, the Instory product is irreplaceable when you want to attract user's attention to your last-minute offers, travel diaries, and special promotions. It helped us to increase CTR vastly. We also use their push notifications and social proof technology which enabled us to boost conversion rates. And, of course, Insider's segmentation. We don't use complex segments, but even basic ones show good results.
That's why we chose Insider. With its wide range of products and features, we can communicate with our users more efficiently and entertainingly. For example, the Instory product is irreplaceable when you want to attract user's attention to your last-minute offers, travel diaries, and special promotions. It helped us to increase CTR vastly. We also use their push notifications and social proof technology which enabled us to boost conversion rates. And, of course, Insider's segmentation. We don't use complex segments, but even basic ones show good results.
Recommendations to others considering the product:
I would recommend trying Insider. Even if you don't understand how to get started, rely on the expertise of Insider's growth consultants and account managers. They will choose the best possible way to grow your business.
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