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Adidas.com Optimization
What do you like best about the product?
Something that we like a lot about Insider is the highly customized reports that the team provides us. These reports are extremely insightful, providing us data with plenty of value. From these reports, we have been able to understand our users and their behavior far better than before, and when we implemented changes based on this understanding, we saw a stunning increase in conversion rates. This goes to show the accuracy and effectiveness of the data that Insider is able to gather and analyze.
What do you dislike about the product?
It took a little time to understand the platform well enough to extract the reports we needed, ourselves. However, the team at Insider was very helpful during that time by providing us with the reports, so it more than compensated for the time we needed. Another thing the platform lacks is Korean language support.
What problems is the product solving and how is that benefiting you?
86.25% uplift in CR after we understood our users better from Insider’s customized reports
A partner in crime you need!
What do you like best about the product?
The support and framework around planning, execution and optimizing from the Insider team are truly great. One of the best partners I've worked with to date. The platform offers so much opportunity to test and learn things, without needing to invest heavily into building features/investing into things you're not sure about. Using Google Analytics data to measure success is also really beneficial for reporting.
What do you dislike about the product?
Nothing really - everything has been positive with Insider. My only feedback would be as a retailer to ensure you have a resource to dedicate time/work to Insider - not only with providing/updating content but also testing, reviewing, and checking the reporting on campaigns. It's important to measure work vs reward. I don't think this is a platform you can set and forget campaigns.
What problems is the product solving and how is that benefiting you?
We're focussing on our abandon cart, personalized product recommendations and testing features on our site that don't exist. We're also using Insider to showcase more content where we are limited on-site. We A/B testing different campaigns to help provide guidance and data on what features we should get developed if we can. It has allowed us to identify key things to increase conversion rate and elevate our customer's experiences.
20x ROI with Insider’s powerful suite of tools
What do you like best about the product?
Insider’s segmentation capabilities are amazing, enabling a 19.76% CR uplift. This resulted from displaying highly relevant content and messages using the Web Suite & Web Push, based on the segments that we were able to create. Using an Architect, we could design the customer journey intuitively to flow smoothly from one touchpoint to another. Naturally, this led to an increase in our subscriber rate, as well, of 9.39%. We have also implemented the Smart Recommender on all website pages, actively recommending the most relevant products to our visitors. This mix of Insider’s tools has given us a massive 20x ROI while also bringing in a steady flow of traffic that keeps converting into paying customers much more efficiently than before.
What do you dislike about the product?
We sometimes don’t find templates that are a 100% match for our requirements. But, the team at Insider helps customize templates for us in such cases, so it makes up for what we miss.
What problems is the product solving and how is that benefiting you?
Having a large amount of website traffic is excellent, but it is a problem if the traffic doesn’t convert and isn’t of relevant quality for the business. This is precisely what we needed to address. We also needed a capable technology solution that can execute personalization campaigns, carry out intelligent user segmentation & improve the product discovery experience on our website. Insider was the one answer to all of these problems we sought to resolve. Since its integration, we have had 30+ campaigns every month that is always running on our website and has made significant returns.
Recommendations to others considering the product:
If you’re looking to improve the personalization experience of your website, look no further than Insider. This is a highly proficient platform that will blow your mind with its intelligent capabilities. We had high expectations when we signed up, and Insider has surpassed them and delivered results quicker than we thought we’d see. With a quick support team to resolve issues and help you navigate through the platform, you’ll have a satisfying experience that leaves no space for complaints.
Great tool to design and implement a solid communication along the whole customer journey
What do you like best about the product?
I think it has a great platform interface. Additionally, we have seen steady opt-in rates over the months with Insider’s implementation in newsletter and push notification channels. The platform is packed with a huge variety of automation and personalization options to deliver the right message to the right audience. We’re implementing more products from them in the coming weeks and months and look forward to seeing what more they can deliver for us.
What do you dislike about the product?
Nothing in particular. Insider's team adequately attends to all requests we have from our side.
What problems is the product solving and how is that benefiting you?
With Insider, we are capable of delivering app push notifications, newsletters and in-app messages to massive (or specific, according to the case) audiences. There is a lot we can do with the tool!
Using Insider’s app and email suites, we have already improved our customer relationships to a large extent. We are currently looking at implementing Architect, their customer journey builder, to make our customer experience even better.
Using Insider’s app and email suites, we have already improved our customer relationships to a large extent. We are currently looking at implementing Architect, their customer journey builder, to make our customer experience even better.
Recommendations to others considering the product:
Insider has capabilities to take any business to great heights through sustained growth in revenue and improved customer experiences. However, it is also up to the marketing teams of individual companies to make the most of the platform. Their support team works enthusiastically to help us achieve our goals, and we have been able to do it because of working together with them and making efforts to learn about the platform thoroughly.
Insider’s Smart Recommendations are the best, they lifted our CR up by 31.04%!
What do you like best about the product?
The Smart Recommender by Insider single-handedly drove a whopping 31.04% uplift in our conversion rates on our mobile product pages, with a 17.04% increase in Average Order Value. On our website, we were able to deploy 30 different personalization campaigns in a span of only two months. These helped increase our website conversion rates by 7.14%, which is no small number either. And all these wonderful results? They were made really easy to understand with the help of their user-friendly data dashboard. We were then able to learn from the data and optimize our campaigns further to improve them. The stunning technology is backed by a prompt and highly responsive support team, as well, which makes the entire Insider experience a wholesome one.
What do you dislike about the product?
We would love to have support for our local language on the interface, which is presently not available.
What problems is the product solving and how is that benefiting you?
Earlier, we had to manually pick products to show up on the product recommendation page, and we needed a lot of support from the IT team for even a small change. With Insider, we have been able to create and put out campaigns so fast that we now have a lot of time on our hands to focus on our core business processes. The AI algorithm is smart enough to exclude products that are out of stock from the recommendations, as well, which is the kind of intuitive technology that we were looking for to help us scale our revenues and growth.
All-in-One Tool for Website / App / Email that actually bring great results
What do you like best about the product?
Insider helped us engage our pre-existing email customer base to generate improved revenues,
diverting traffic back into our website and encouraging purchases. With automated cart
abandonment push notifications on our app, we were able to achieve a wonderful CTR of 13%,
resulting in a conversion rate of 2.11%. Since implementing Insider into our web, mobile & email
experiences, we have seen an average CTR of 1.9% - 2.2%. Apart from getting desirable results,
we’re also impressed by how the team at Insider consistently suggests new ideas and use
cases that prove relevant to us, helping us think out of the box to deliver meaningful
experiences and gain better revenues in return.
diverting traffic back into our website and encouraging purchases. With automated cart
abandonment push notifications on our app, we were able to achieve a wonderful CTR of 13%,
resulting in a conversion rate of 2.11%. Since implementing Insider into our web, mobile & email
experiences, we have seen an average CTR of 1.9% - 2.2%. Apart from getting desirable results,
we’re also impressed by how the team at Insider consistently suggests new ideas and use
cases that prove relevant to us, helping us think out of the box to deliver meaningful
experiences and gain better revenues in return.
What do you dislike about the product?
The Newsletter feature in Insider’s email tool doesn’t yet support uploading zip files, which is
something important for us. That’s the only drawback we find with the platform. Otherwise,
Insider meets all our requirements.
something important for us. That’s the only drawback we find with the platform. Otherwise,
Insider meets all our requirements.
What problems is the product solving and how is that benefiting you?
Having a huge, loyal customer base is one thing. Keeping them engaged and interested in our
brand is another. We were looking for a platform that would help us fulfill this purpose,
consequently improving our revenues and brand experience. In Insider, we found a great partner
to realize these goals of ours, and we are happy with the results that Insider has helped us
achieve. Using Insider’s suite of tools, we have been able to bring back our customers to our
website/app, improving our click through and conversion rates through personalized
experiences tailored to each unique customer.
brand is another. We were looking for a platform that would help us fulfill this purpose,
consequently improving our revenues and brand experience. In Insider, we found a great partner
to realize these goals of ours, and we are happy with the results that Insider has helped us
achieve. Using Insider’s suite of tools, we have been able to bring back our customers to our
website/app, improving our click through and conversion rates through personalized
experiences tailored to each unique customer.
Seemless integrated platform with ready to deploy templates
What do you like best about the product?
Insider is a great platform that can seamlessly be integrated with your business and provides ready-to-use personalization templates and products that can be deployed with a short amount of time and effort. Its complex product algorithms can best target and segment the various audience with the right messaging and content. In recent weeks we have been actively working on deploying the Smart Recommendation Engine across multiple touchpoints of the journey. The intelligent engine is robust and offers a wide variety of funtionality with the flexibility to personalized and segment based on data, products, or user behavior.
The web push is another rich feature that Insider has to offer both on the web and mobile. The capability to automate trigger pushes is something we have been utilizing and fine-tuning. We see some great results already. The ability to reach out and connect with a potential prospect at the right time and point in the journey is crucial for us.
The web push is another rich feature that Insider has to offer both on the web and mobile. The capability to automate trigger pushes is something we have been utilizing and fine-tuning. We see some great results already. The ability to reach out and connect with a potential prospect at the right time and point in the journey is crucial for us.
What do you dislike about the product?
The reporting dashboard and reports can be simplified
What problems is the product solving and how is that benefiting you?
We are solving a common problem in our industry. Change takes time, effort and money. Through Insider we can deploy smart features quickly and shift the needle on some of our key metrics and goals
Really great tool and support!
What do you like best about the product?
System is very flexible and easy to use and brings results
What do you dislike about the product?
Support systems/processes can be improved so that campaigns and bugs can go live and be fixed quickly
What problems is the product solving and how is that benefiting you?
Lift in conversion rates are significant
Insider is one among smart marketing tool that can help our business uplift campaign performance.
What do you like best about the product?
1. Insider can signification help us create and earn marketing campaign awareness through our owned website environment in a short amount of time.
2. We can de more segemtation and personalized campaign with our valued customers.
3. We can enjoy designing campaign using insider smart rules; for example, weather rules, geofence.
2. We can de more segemtation and personalized campaign with our valued customers.
3. We can enjoy designing campaign using insider smart rules; for example, weather rules, geofence.
What do you dislike about the product?
1. Sometimes, the tool is unstable. We have experienced a technical issue before and during campaign runs.
2. The setting up takes multiple of time, as we have to set and prepare variation materials separately between desktop, mobile, application. It would be better if we can do it all in one single process. We would suggest developing the responsive result then the partner can prepare a fewer number of materials.
2. The setting up takes multiple of time, as we have to set and prepare variation materials separately between desktop, mobile, application. It would be better if we can do it all in one single process. We would suggest developing the responsive result then the partner can prepare a fewer number of materials.
What problems is the product solving and how is that benefiting you?
1. Our website contains enormous information which significantly benefits our valued customers. Insider tools can help us in the way of bolding or highlighting our product-focused to being in the spotlight.
Recommendations to others considering the product:
If you are looking for an intelligent marketing tool that could support you in this personalized era, Insider could be an excellent choice for today.
Very user-friendly panel and great personalization tool
What do you like best about the product?
What I like most about working with Insider is their user-friendly panel. With correct integration, you can easily track the results of all campaigns without checking Google Analytics. Also, you can always rely on Insider's account management team - very supportive and responsive.
What do you dislike about the product?
Overall, everything is good. The only thing I can mention here is timing. Sometimes you need to wait for quite a long time to get your customized campaign done.
What problems is the product solving and how is that benefiting you?
Considering the specificity of the industry we work in, our primary goal is to build smooth communication with our users. With Insider's personalization product, we were able to modify our website without involving our IT department. For example, It took us less than one day to launch a campaign to notify our clients concerning possible delays in getting their tests' results. We saw the result immediately - the number of dissatisfied calls to the call center has decreased drastically.
Recommendations to others considering the product:
If you plan to implement any customization, it would be better if you think over the details beforehand and transfer your straightforward task to the Insider to implement it faster. The product itself is excellent and worse using.
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