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Creating unique experiences for first-time visitors is made easy with Insider's onsite optimization
What do you like best about the product?
We have seen a very supportive and hands-on approach to the table from Insider, they’ve taken extreme care in mapping their products to our unique challenges and thereby creating a custom solution architecture for us. Another great feature we like about Insider is their exit-intent overlay messages that are highly effective at engaging users who are about to leave the site with personalized content, helping us considerably increase our session durations and optimizing conversions.
What do you dislike about the product?
Using the panel can be an intense learning process. But we don’t want to term this as a negative.
What problems is the product solving and how is that benefiting you?
We realized that a vital part of our goal was to focus on delivering the most relevant products to the right users when it counts. With Insider we’ve observed an immense improvement in many vital metrics, such as a healthy reduction in our cart abandonment rates, and browser abandonment rates while observing a promising uplift in conversions. Also, more than 60% of our traffic comes from new visitors, which made it imminent for us to focus on enhancing our new visitor experiences such as product discovery and re-engagement strategies which go beyond just traditional email marketing. Exit-intent was another feature that we’ve tried and liked. We’ve implemented 2 variations of this feature and our recovery rate has been 1.23% with a 101.59% uplift in conversion rates from these campaigns. We’re also impressed by Insider’s cart abandonment recovery features, which is part of their conversion suite. We’ve been able to reduce cart abandonment by as much as 8.4% while witnessing a conversion rate uplift of 181%.
Recommendations to others considering the product:
We’re very satisfied with the experience so far.
Increased Product Discovery & Conversion with Insider
What do you like best about the product?
We've been using Insider for every aspect of our website, including onsite, web push, and product recommendation bars. Insider is easy to use and all our campaigns look very sophisticated. The best thing we like about Insider is the ability to provide personalized experiences to our shoppers, like individualized purchase triggers We also quite enjoy push notifications with product recommendations as they provide encouragement for shoppers to come back to our store.
What do you dislike about the product?
Insider is very easy to use. However, really mastering the art of using the platform comes with some practice which is okay because our account managers are there for us!
What problems is the product solving and how is that benefiting you?
At first we wanted to increase our average order value and conversion rate. We have a very large product inventory. So, we wanted to make product discovery easier for our customers as well.
Insider's InStory, social media-like experiences, have really amped up product discovery for customers in an engaging and fun way. We also leverage AI-led product recommendations on the cart page which really increases AOV and conversion.
Insider's InStory, social media-like experiences, have really amped up product discovery for customers in an engaging and fun way. We also leverage AI-led product recommendations on the cart page which really increases AOV and conversion.
Recommendations to others considering the product:
Don’t think twice. Insider is one of the most wholesome and efficient solutions available on all fronts and has the potential to make you feel a lot more confident about your brand and your marketing than before.
Testing and customization experience on the NYX cosmetics website
What do you like best about the product?
Experiences specific to the tool and easy to implement thanks to pre-sized widgets. Personalized support with regular calls to align according to the brand's animation plan.
What do you dislike about the product?
I don't necessarily have the perspective today to dislike something about the service. Quite similar to AB Tasty at times, difficulties in always identifying who will be the most relevant.
What problems is the product solving and how is that benefiting you?
Improvement of conversion, test on a consumer panel to determine if it is a feature that should be continuously developed or just tested.
Improving Mobile users engagement
What do you like best about the product?
The Insider solution is fine to improve mobile customer engagement according to your creativity: easy to test, easy to track campaign performance , easy to implement . The Insider team has a good sense of partnership: train, help to read reports, stimulate to find new experiences .
What do you dislike about the product?
No much think to dislike.... but it takes generally more time to implement new experiences with your own logic because they need to customize features .
What problems is the product solving and how is that benefiting you?
user behavior better understanding,user onbording on mobile,funnel optimization,personalization tools according to profiles.
Recommendations to others considering the product:
Test and make your own opinion
Fuss-free, easy to navigate and a pleasant working experience!
What do you like best about the product?
Relevant & easy templates for us to work with.
What do you dislike about the product?
Mobile & desktop experiences have to be set up separately.
What problems is the product solving and how is that benefiting you?
With Insider, we have enhanced our personalised experience for our customers on our website. The team has also assisted with the set up of the experiences to ensure that low effort experiences are pushed out asap while high-effort experiences that require development are handled by the team.
When you want to deliver an omnichannel customer journey, Insider fits the bill
What do you like best about the product?
Insider’s segmentation and AI-infused journey builder tools really help marketers create unique customer journeys across channels in a seamless manner. When we combine this with their various products for web, mobile web and app what you get is an amazing tool that has you covered for any situation. What we like best is the all-inclusive nature of their platform.
What do you dislike about the product?
Barring a few delays in going-live with some campaigns, everything works perfectly, it would be unfair to say we dislike a particular aspect about their platform. It’s one of the best performing tools we’ve used so far.
What problems is the product solving and how is that benefiting you?
Our goal was to create these omnichannel experiences that meet each user’s individual requirements. We also wanted a solution that would enable us to communicate with your customers across multiple channels like emails, web push, app push and Ads. with Insider, we found a one-stop solution for all of this—their behavioural segmentation feature and intent-based targeting helped us target users individually across all touchpoints of their journey with us and we’ve seen our key-engagement metrics improve significantly in just under 3 months.
The support has been phenomenal!
What do you like best about the product?
One of the challenges that we had was getting the customer to understand the product nature of ACE hardware. And with Insider we could do that, reach different segments of the market and target customers in multiple ways, though recommendation, app notifications and many other channels throughout their journey. It wasn't just about giving the customers offers or incentives, but actually persuading them to take the next step and complete the purchase! These challenges were addressed by Insider and we have seen many positive results and we wouldn't have been able to do it with other vendors.
What do you dislike about the product?
I wouldn't say dislike, but maybe something I hope to have, I have seen the gamification module that you offer, I would say that I would have hated not to have it. We have ideas as a business and we want to bring it to life and we wanted to be done right away and i really wish that you could have a team that can customize what we want, so i wish you had a team that can take our ideas and convert it into reality and just give it to us which you are doing now in a more structured way. I would say it is a negative thing just a wish.
What problems is the product solving and how is that benefiting you?
Before we started using the push notifications and creating these segments we had seen that the conversion rates from the abandoned carts rate has increased and we had 30% increase in open rate through push notifications and also conversion from that push has been great, so we are getting from that 30% open rate, roughly 15 to 20 conversions from one single push which is a very high number for us in that sense and these notifications are segmented, it is not a bulk push. So from that one push, within 4 hours we had roughly around 20 people buying that item! And not just that, we had people coming to the store asking for that one item that they saw in the push and that is because of the nature of the product, they wanted to see if it would fit their house. So we managed to bridge the gap between online and offline and it all came from that one push!
Best platform for marketing technology
What do you like best about the product?
Insider’s personalization capabilities are their strongest suite - the ease with which we’ve been able to create and deliver personalized engagements on both web and mobile is truly astounding. Tracking each campaign performance and the overall revenue impact is also made easy on their platform.
What do you dislike about the product?
In the one year that we’ve been working with Insider, we have not had any bad experiences. The proactive support from Insider’s growth consultants also means that a lot of our challenges are taken care of before we even realize it.
What problems is the product solving and how is that benefiting you?
We use Insider for their conversion suite and emails. Our goal when we started using Insider was to improve our conversion rates and ultimately improve our incremental revenue. Not only has Insider helped us achieve both our goals, but we’ve also been able to deliver remarkable personalization to our customers. Over the last year, we’ve observed an uplift in our conversion rates and ROI. What's really impressive is the engagement we’ve received on these campaigns on our web and mobile web platforms.
Great tool and great team
What do you like best about the product?
One of the things that really impressed us about Insider was its unified data layer. We can segment users based on past, real-time and predicted behavioural and use it on any channel. We like that they focus on constant development to meet customer demands. Also I definitely need to mention the role of our growth consultants at Insider. They always help us.
What do you dislike about the product?
Sometimes it is really needed to see more local language support on their interface but on the whole everything is pretty good
What problems is the product solving and how is that benefiting you?
The main issues we faced were increasing conversion rate, activating users (in other words, developing omnichannel) and working on the Sportmaster brand in the direction of a pro-sports retailer. It was important to convey to customers that Sportmaster is a store for everyone: here you can buy both goods for everyday use and professional equipment.
One of the ways to solve these problems for us was to implement personalization on the desktop, on the mobile web, as well as personalization and push notifications in the mobile application. In particular, I can highlight the work with Insider technology for mobile applications. A good example is the campaign launched for the 2018 FIFA World Cup in Russia.
One of the ways to solve these problems for us was to implement personalization on the desktop, on the mobile web, as well as personalization and push notifications in the mobile application. In particular, I can highlight the work with Insider technology for mobile applications. A good example is the campaign launched for the 2018 FIFA World Cup in Russia.
Recommendations to others considering the product:
With Insider you will be able to continuously optimize experiences both on desktop, mobile website and in mobile apps with no extra IT effort and the integration process literally takes minutes which can save quite a bit of time and effort.
A growth marketing platform with zero IT dependency and 100% ROI
What do you like best about the product?
Insider’s recommendation tool is the most powerful that I’ve seen so far, the results are immediate and highly effective in improving customer engagement. A range of ancillary tools further enhance customer experience on web and mobile web. We love the ease of use and the results from using the platform.
What do you dislike about the product?
It would be nice to see more local language support on their interface.
What problems is the product solving and how is that benefiting you?
Our fundamental challenges were to improve use experience on our site, optimize the recommendations on our product pages and improve key conversion metrics. During this year, we managed to improve our conversion rate by 14% and also observed an uplift in our AOV by 32.9% after using Insider. Insider’s web push product works amazing well at giving results, infact our conversion rate from Insider’s Conversion Push Notifications was 2X higher than the industry average. Highly recommend this platform for others looking to optimize their UX.
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