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New opportunities for personalizing our website
What do you like best about the product?
We particularly like the efficiency of their web push and personalization products. This AI-powered tool is perfect for providing customers with the best individualized user experience.
Their support team also should be mentioned. They helped us with smooth integration and always ready to help during the working process.
Their support team also should be mentioned. They helped us with smooth integration and always ready to help during the working process.
What do you dislike about the product?
Apart from some difficulties concerning panel, there is nothing that we dislike so far.
What problems is the product solving and how is that benefiting you?
Right now we are just at the very beginning of our cooperation but we want to optimize the engagement at each stage of the funnel with the help of Insider. We have implemented web push and personalization products to improve conversion rates. And it immediately showed good results. In the near future we are planning to go further with Insider’s mobile app, email and Architect products.
Recommendations to others considering the product:
Highly recommend to use more than 1 product. It helps to build a strong communication with your users.
Insider is a true partner and a great platform for boosting website engagement
What do you like best about the product?
The responsiveness from Insider’s support team is the biggest help we could get, they are knowledgeable and help us with any problem we face on our campaigns and while using the platform. What more, we feel a true sense of partnership with Insider as they not only train us on how to use the platform but also give us reports on quarterly performance.
What do you dislike about the product?
Apart from slight glitches on running some campaigns, we haven’t really face any serious challenges while using the platform, it’s hard to find something we dislike.
What problems is the product solving and how is that benefiting you?
When we started using Insider, our goal was to drive traffic and improve the engagement, specifically conversions on our website. We started using Insider’s web push suite which worked magic and in less than a quarter we saw a Conversion Rate uplift of 14.39% and also a 12X uplift in ROI from these campaigns.
An effective tool for optimizing web engagement
What do you like best about the product?
The most impressive things about Insider are their Web Push feature and Smart Recommender engine, but the thing that sets Insider apart is that they not only provide the technology but also the support and have an active account management process.
What do you dislike about the product?
We would like to see Insider’s panel become available for the mobile platform as well. Since we update our web push content in real-time, it would be easy to be able to do it from a smartphone as well.
What problems is the product solving and how is that benefiting you?
One of our top focus was to improve the traffic to our website. We were looking for ways to increase page views and pages per session, which is when we decided to try out a POC with Insider. We soon realized that Insider’s web push turned out to be a major driver for generating traffic. We also observed that our web push opt-in rate was higher than the industry average. We also made use of their exit-intent technology to improve our retention rates and paired it with Smart Recommender which greatly improved our pageviews. We saw an uplift of 8.73% in our sessions using these features.
Quick to deploy in-app notifications and easy to run campaigns with personalized templates
What do you like best about the product?
We can easily create notification push, banners, run campaigns using pre-built templates, and target customers with relevant recommendations using powerful segmentation. Also, the support from their account team is amazing!
What do you dislike about the product?
Some of the customization to campaigns that we want takes time and requires a dedicated person, but considering the dedicated support we get from Insider, it’s not really a strain. We would however love to see more actionable insights from mobile app analytics.
What problems is the product solving and how is that benefiting you?
Our goal has been to engage customers with personalized communications and user journeys. Insider’s segmentation capabilities make it easy to target individual users with content that’s relevant to their behavior. Moreover, we can build user journeys to communicate with users at every stage of their lifetime.
Recommendations to others considering the product:
Should have around 3 members to use this tool. For customer journeys, we should analyze and review the logic carefully before deploying content. It's a good choice for using apps with more than 50K customers.
Powerful Growth Management Platform with Great Account Management!
What do you like best about the product?
We love the account management teams’ responsiveness & agility.
What do you dislike about the product?
Insider has been a phenomenal platform to work with. The account management is stress-free and we are keen to learn more as we go along!
What problems is the product solving and how is that benefiting you?
We developed scalable recommendation capability for all of our brands, by adding a Recommendation Engine on our home screens and category pages. With 5 different domains to manage, it was one of the few things that worked. This allowed us to increase our sales from clicks on the website.
Building the best onsite customer experience
What do you like best about the product?
The algorithms is what we love best- it ensure that a lot of manual effort from our side is saved. We also loved their push notifications suite - with the personalization features we were able to achieve a 5% increase in conversions in just the first month.
What do you dislike about the product?
We haven’t really seen much to dislike, expect for maybe the lag in using the panel.
What problems is the product solving and how is that benefiting you?
Our plan was to start working on the onsite personalization that would deliver a truly remarkable user experience for our passengers. With insider we were able to take this to the next level with the help of their smart tool like exit-intent overlay, website banners and personalized web push notifications. We’ve used these features extensively on our landing pages and noticed that our sessions, CTRs and conversion rates have improved a lot. In our line of business more people exit our page than convert, so were were taken back when we saw a 5% increase in conversions in just the first month. We’re very excited to see all the things that we can do with just one platform.
Best recommendation tool in the market for improving engagement and conversions
What do you like best about the product?
Their marketing tool is very powerful yet simple and easy to use. Their AI-backed recommendation engine is one of the best that we’ve seen so far for website engagement. It’s really adaptive and understands user behavior allowing us to deliver more accurate product recommendations to users and improve product discovery.
What do you dislike about the product?
We don’t really dislike anything, but we would like to see more analytics and actionable stats around the mobile app.
What problems is the product solving and how is that benefiting you?
We wanted to improve the whole recommendations experience for our web channels. Another aspect we wanted to improve was the engagement on the web, and we started using Insider’s web push features for this. This came with various templates that we could easily customize and the segmentation feature also ensured that the right users were targeted. Together, these features helped us improve our conversion rates and AOV. Thanks to their great support team which makes the job a lot easier!
Easy to set up
What do you like best about the product?
Ease of setting up web pushes, hands-on account management support, and ongoing analysis / insights from the team monthly.
What do you dislike about the product?
So far really happy with Insider’s support and nothing I dislike thus far.
What problems is the product solving and how is that benefiting you?
This provided us more A/B testing opportunities to see what works / does not work for our customers.
Recommendations to others considering the product:
Insider’s conversion suite is very user friendly and allows us to setup campaigns with ease in a very efficient and timely manner.
More than just a tool: Partnership that help us grow
What do you like best about the product?
From strategy planning to execution, we received dedicated local support from Insider’s account management team.
A user-friendly and unified platform with great features and support with AI-backed technology.
A user-friendly and unified platform with great features and support with AI-backed technology.
What do you dislike about the product?
Although the panel is user-friendly, we still need some time and guidelines to adapt.
If there is an onboarding step guiding us we use the panel will be great.
If there is an onboarding step guiding us we use the panel will be great.
What problems is the product solving and how is that benefiting you?
We have loads of SKUs onsite and are still growing, how to deliver the most relevant products to the users is our main focus.
We are always looking for technology that enables us to personalize our users' shopping experience.
With the Insider Panel, not only are we able to segment users but also capable of shipping personalizations faster with all the amazing templates.
I also like the mentality of continuous growth from the team which also aligned our business approach. We always run AB test experiments and also learn from the best practices from other Insider' partners
We are always looking for technology that enables us to personalize our users' shopping experience.
With the Insider Panel, not only are we able to segment users but also capable of shipping personalizations faster with all the amazing templates.
I also like the mentality of continuous growth from the team which also aligned our business approach. We always run AB test experiments and also learn from the best practices from other Insider' partners
Recommendations to others considering the product:
How easy to set up any campaign
A powerful customer engagement tool for the airline industry
What do you like best about the product?
As an airlines brand, it was a tricky time during the COVID-19 lockdown period, we were short on resources and manpower - but Insider stepped forward to support our urgent requests and helped us simply some of our campaigns suggested various workaround and alternatives for implementing our campaigns on both web and mobile app. What we like most about Insider is their sense of partnership and desire to help us when times are tough, even though they don’t need to go the extra mile, they do!
What do you dislike about the product?
Sometimes our campaigns face some glitches, and we would like to see some more automated scenarios for Facebook - but we’ve not really seen any grave issues to dislike anything about the platform.
What problems is the product solving and how is that benefiting you?
During this time of the global lockdown, our only goal was to do the best we can with our limited resources and wanted to improve the engagement on our web and mobile app. With Insider’s help, our traffic is in the top 3, and in terms of revenue, we are in the top 5 among airlines in the region. We’ve also been using Insider’s personalization tools to improve the engagement across our channels as well and their web push, email, and InStory features.
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