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    Margarita T.

Exceptional platform for automated push notifications

  • August 31, 2020
  • Review provided by G2

What do you like best about the product?
We really love their automated push feature which allows us to design campaigns for a variety of scenarios. The support from their account management team is also exceptional and makes our work easier.
What do you dislike about the product?
Insider’s dashboard which is loaded with features can get a bit tricky to use at times, but it’s not something to dislike, as we are given a full demo and training on how to use it from our account manager.
What problems is the product solving and how is that benefiting you?
We were looking for ways to optimize our marketing funnel and design more meaningful engagement for our users throughout their journey with our brand. Insider’s automated mobile suit gave us all the tools we required to improve our funnel performance. We also realized some key metrics along the funnel such as improved CTRs and Conversions.


    Nguyễn M.

Insider takes a hands-on approach in helping us achieve our goals

  • August 31, 2020
  • Review provided by G2

What do you like best about the product?
We really like how involved Insider is in listening to our concerns and requirements and taking those into consideration when helping us develop the right strategy and make use of the right tools.
What do you dislike about the product?
Our use of the platform has so far been yielding good results so it’s hard to find something we dislike. Their pricing is on the premium side, but then again their products and functionalities are worth the investment.
What problems is the product solving and how is that benefiting you?
We’ve been looking for ways to actively understand our users’ feedback and collect surveys, this is part of our bigger strategy to improve user experiences across channels and devices. Another aspect was to design and build personalized user journeys for our customers which would engage users along their journey. Insider supported both of this with their ready-to-use ‘survey templates’ which helped us collect user feedback and their Journey Builder which helped us design amazing experiences for users in their journey with our brand across channels. We’ve been able to achieve remarkable results using both these features. The positive thing about working with Insider is that their account management team take our problems as if it was their own and are dedicated in helping us solve them.


    Ade H.

Insider Help Us to Grow!

  • August 26, 2020
  • Review provided by G2

What do you like best about the product?
We really like how well performing all the tools of Insider are and also the wide range of tools they have for all our requirements. We don’t feel the need to look for another vendor to help us with any requirements, Insider has it all.
What do you dislike about the product?
We’ve noticed a slight delay in web push notifications at times, however, these are isolated incidents and haven’t impacted our engagements in any way. Insider’s account management team is also quick to resolve any issue once we inform them.
What problems is the product solving and how is that benefiting you?
User onboarding and retention on the mobile app was something we were very interested in improving. Insider’s personalized app push notifications have helped us with this. Their segmentation feature has helped us deliver personalized app push notifications based on user interests and this has helped us greatly improve our app sessions and user retention rates.


    Retail

It’s a great platform for digital engagement across all channels

  • August 19, 2020
  • Review provided by G2

What do you like best about the product?
We have been working with Insider for more than 4 years. During this time Insider team became not just usual contractors, but real partners with whom we shared all our ups and downs. The thing we really appreciate is the support of their partner success team. They really help to build strategy to engage our users and personalize their experience across different channels.
What do you dislike about the product?
During these years of course we had some concerns, but mostly everything was fixed in a short time.
What problems is the product solving and how is that benefiting you?
Creating a consistent and relevant experience for our audience across our different channels was our biggest struggle. After we started using Insider we learnt how we could design custom journeys for all our users engaging them at all the right touch points. We use almost all products Insider has. We use web personalization, mobile web personalization, web push, mobile app product and many more. Using Insider’s web push notification technology we are able to bring site visitors who have not yet completed their purchase back to the site. Using Mobile App Api push technology developed by Insider, we were able to effectively send messages targeted at the right audience during World Cup 2018, thus significantly increasing engagement and session duration. Too many things to mention.
Recommendations to others considering the product:
Don’t limit yourself by using just one product. Insider platform enables to connect customer data across channels and systems and offers the widest set of product feature which impact ROI metrics such as conversion rate, CAC, LTV, and average order value


    Edwin C.

Great tool to increase traffic and AOV by enhancing UX

  • August 14, 2020
  • Review provided by G2

What do you like best about the product?
Management team is great that they reply promptly and is helpful in solving problems in terms of the setting up all the campaigns.

Tool is brilliant in driving traffic by enhancing UX. It also provides lead generation pop-up, which is especially helpful for member acquisition.

They also provide useful suggestions/campaigns within the monthly meeting base, providing market trends/useful examples of their clients’ campaigns.
What do you dislike about the product?
I would say the insider dashboard is great, however, it could be more user-friendly. They do have a number of pre-set templates, but the variety is limited. For example, often there are times when the banner requires customization, and as I work in an industry with a very tight schedules, their management team may not be able to provide me with what I need within the given time period. It would be great if a tutorial could be provided on the CSS settings for my handling in any future upcoming campaigns.
What problems is the product solving and how is that benefiting you?
In the past, it was impossible to communicate with different onsite visitors. With the insider tool, it is possible to communicate to a specific segment by using web push notifications or to even customize their onsite experiences (I.e. banner).

Furthermore, it is up to the web developer needs to adjust the launch date and time for the banner. With the insider tool, it can pre-set the timer and launch it at a specific time which is helpful in minimizing delays and efforts from my web development team.


    Fahad K.

Insider has helped us serve personalised recommendations to our varied users across 90+ countries

  • August 13, 2020
  • Review provided by G2

What do you like best about the product?
The support we get from Insider’s account team is really valuable. Their Smart Recommender Engine is one of the best we’ve seen so far. Also, it helped us customize the recommendations using their endpoint APIs and its amazing filtering options.
What do you dislike about the product?
We would love to see easier sorting options on the campaign listing page, but overall we love the ease of use and smooth execution of the campaigns.
What problems is the product solving and how is that benefiting you?
Insider helped us improve our email channel performance significantly by bringing personalisation to them., Insider team helped us set up automated campaigns which covered welcome emails, and also helped us target and bring back users who had abandoned their cart. Insider’s web push is another feature that has benefitted us greatly. Through our web push campaign, we’ve increased our traffic as well as revenue. Today we have over 6.2 million web push subscribers, which is a really great improvement from when we started. We also use Smart Recommender to improve our user experience and conversion rate. It’s a great tool if you are looking to build a long-term customer experience strategy.


    Weronika A.

A modern marketing automation solution

  • August 04, 2020
  • Review provided by G2

What do you like best about the product?
Insider provides a modern marketing automation tool that is constantly developing and improving. They are testing new ideas and looking for the best solutions. The greatest support is provided by the Insider team, which supports the implementation and operation of the system and helps to run strategic of onsite communication. They have effective recommendation algorithms.
What do you dislike about the product?
Some personalized campaigns require developer support to launch. Sometimes it takes way too long. A simple analytical panel is missing - it is being prepared.
What problems is the product solving and how is that benefiting you?
Insider allows you to create personalized messages on the website. It makes it easier for customers to find information or products they are looking for on the website. Insider has a real positive impact on increasing customer engagement.


    Cosmetics

Insider is an innovative marketing automation platform !

  • August 03, 2020
  • Review provided by G2

What do you like best about the product?
Insider helps me to personalize almost all my offers on my website. We can integrate and do modifications very easily and quickly.

And what I appreciate the most is the support from Insider team : they really help us to undestand the platform but also be more independant using it.
What do you dislike about the product?
Until now, I did not have any issue with Insider.
What problems is the product solving and how is that benefiting you?
Insider help us to find what is the best feature to use on my website and it also help us to do things we can not do by ourselves with our tools.


    Retail

Effective Tool for conversion improvement, responsive and creative team behind

  • July 27, 2020
  • Review provided by G2

What do you like best about the product?
The possibility to bring up own ideas, team listens and tries to help with individual tasks. From the set up to implementation and reviewing, very responsive and agile.
What do you dislike about the product?
Sometimes, especially for new costumized add-ons this takes some time - and I understand - so you need to plan in advance. Nothing I dislike but to keep an eye on.
What problems is the product solving and how is that benefiting you?
Great improvement of Conversion Rate and Basket Size. Working on personalized recommendations but also little design fixes and testing in colours, which surprisingly have a huge impact. Gamification scenarios, mostly to promote urgency, work really good. Also highlighting promotions with countdowns, banners and web pushes.


    Fristama H.

optimize our open rates and increase our conversion rate performance

  • July 21, 2020
  • Review provided by G2

What do you like best about the product?
Insider provides great support to increase engagement between products and users, in addition to the features provided at Insider there are teams that provide good insight and support to optimize our open rates and increase our conversion rate performance.
What do you dislike about the product?
insider teams are less critical in some ways, such as providing insight
What problems is the product solving and how is that benefiting you?
Because there's a probability for user churn in the application, insider provides solutions to increase engagement with certain user segmentation to reach more and minimize the possibility of potential user churn increasing