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    Bynder Digital Asset Management (DAM)

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    Bynder's digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. We are the brand ally that unifies and transforms the creation and sharing of assets.

    Ratings and reviews

    4.5
    1117 ratings
    0 AWS reviews
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    1117 external reviews
    External reviews are from G2 .

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    Reviews (1117)
    Public Relations and Communications

    Quick setup of the DAM and good collaboration

    Reviewed on Jun 16, 2026
    Review provided by G2
    What do you like best about the product?
    Friendly and helpful onboarding. More support if needed. In implementation: Simple structure of the taxonomy. Largely intuitive tagging via upload mask. Simple operation of homepage design.
    What do you dislike about the product?
    That the upload mask cannot be adjusted (prioritization of options, order of information, deselection of preset options). Missing chat options between users (although there is the support form and the download request; but professional coordination on image selection or usage questions would be helpful through the portal itself). The mass uploader (options should be selectable). In some cases, the clarity is not quite given (layout of the website; for example, in user management). The support website is great, but the relevant articles are very hard to find.
    What problems is the product solving and how is that benefiting you?
    Direct support and personal guidance in setting up the DAM. Helpful workshops. Technical settings that are not possible for the administration. For questions of understanding.
    Farming

    Bynder Makes Digital Asset Management Efficient & Organized

    Reviewed on Jun 10, 2026
    Review provided by G2
    What do you like best about the product?
    Bynder has made managing our digital assets significantly more efficient. It's easy to search and filter through thousands of assets, allowing our team to quickly find exactly what we need. Uploading new assets is straightforward, and assigning metaproperties and tags helps keep everything organized and searchable.

    Our onboarding experience was very positive. Carina Krause was wonderful to work with throughout the process. She was consistently helpful, responsive, and proactive in ensuring our onboarding was as smooth and seamless as possible.
    What do you dislike about the product?
    The Bynder portal isn't mobile-friendly and the app version doesn't allow us to load assets.
    What problems is the product solving and how is that benefiting you?
    Before Bynder, our assets were spread across multiple storage accounts and internal servers, making assets difficult to find and manage. Duplicate files, version confusion, and shared logins created inefficiencies and security concerns. Bynder provides a centralized, searchable library that improves organization, reduces redundancy, strengthens access control, and helps ensure our team is using approved, up-to-date assets.
    Courtney W.

    Organized, User-Friendly Digital Asset Management That Keeps Teams On-Brand

    Reviewed on Jun 05, 2026
    Review provided by G2
    What do you like best about the product?
    What I like best about Bynder is how organized and user-friendly it is for managing digital assets. It makes it easy to store, search, share, and collaborate on content across teams, which improves efficiency and keeps branding consistent.
    What do you dislike about the product?
    One downside is that the platform can feel overwhelming at first because of the number of features and customization options. Some searches and uploads can also feel slower than expected when managing large asset libraries.
    What problems is the product solving and how is that benefiting you?
    Bynder helps solve the challenge of keeping digital assets organized and accessible across teams. It reduces time spent searching for files, improves collaboration, and helps maintain brand consistency by keeping everything centralized in one platform.
    Melanie W.

    Attractive, Intuitive UX with Amazing Onboarding and Proactive Support

    Reviewed on May 28, 2026
    Review provided by G2
    What do you like best about the product?
    Attractive Front-End, intuitive UX, CXUC, on-boarding with Jacob & Carina was amazing, great support from the beginning, also when it was challenging, proactive & also open to find solutions
    What do you dislike about the product?
    Duplicate Finder - when a duplicate gets dedected I do not have a CTA, which allows me to either use the existing, or replace the existing etc. - this would be helpful and further enhance user experience
    What problems is the product solving and how is that benefiting you?
    Offering one single platform for our asset management, easier to find marketing assets, one single stop compared to several SharePoints or other DAMS which where in place before we started
    Manufacturing

    Used it before and using it again -- Bynder is great!

    Reviewed on May 27, 2026
    Review provided by G2
    What do you like best about the product?
    Great features, robust team (especially around onboarding), easy to use. It's a good looking tool with a lot under the hood. The price is fair against the competition (especially when comparing product/services). Like the new AI search feature -- will be great for stakeholders. Holds lots of assets (we're bringing over about 50K+) and works quickly. I'll be able to connect Slack, Google Drive, and other tools in the future should we need.
    What do you dislike about the product?
    Some bugs and less-than-ideal workflows for things like their mass upload tool, but nothing that's a show-stopper. Their support teams are helpful to fill in gaps there.
    What problems is the product solving and how is that benefiting you?
    Google drive is NOT a great enterprise solution for storing assets, especially photography. Bynder is fixing the photo issue for us first and foremost.
    Jeanett J.

    User-Friendly Asset Overview That Makes Cross-Team Sharing Easy

    Reviewed on May 26, 2026
    Review provided by G2
    What do you like best about the product?
    Bynder provides a good overview of assets and is very user friendly. Makes it easy to share across departments and borders and have a flexible user setup.
    What do you dislike about the product?
    The flexible login structure can make it hard to navigate between colleagues - who should be able to login, who should not. Here an unlimited user structure would be easier.
    What problems is the product solving and how is that benefiting you?
    Bynder makes it easy to share assets across borders and with both internal and external parties. We have eliminated local drives, several cloud structures and are also integrating helpful systems to Bynder in order to truly create a single source of truth.
    Design

    Easy to Use, and an Amazing Setup Team

    Reviewed on May 22, 2026
    Review provided by G2
    What do you like best about the product?
    Ease of use and working with great people to set everything up -- Marissa Eades and Grace Nelson are amazing.
    What do you dislike about the product?
    The mass uploader would be awesome if I didnt have to code every single image-- its overwhelming and is forcing me to upload in small batches.
    What problems is the product solving and how is that benefiting you?
    Assets are in one place and the search capability and tagging is gold
    Dana M.

    Easy File Organization and Search Across Multiple Locations

    Reviewed on May 22, 2026
    Review provided by G2
    What do you like best about the product?
    Files can live in more than one place, while also staying in a single place at the same time. It’s very simple to find what you’re looking for.
    What do you dislike about the product?
    It’s taking a long time to migrate my files.
    What problems is the product solving and how is that benefiting you?
    Multiple platform integrations have been a big help, especially since we previously struggled with other platforms that didn’t integrate well with our existing DAM.
    Retail

    Hands-On Onboarding and a Promising DAM for Organising Assets

    Reviewed on May 22, 2026
    Review provided by G2
    What do you like best about the product?
    Appreciated the onboarding managers- Carina and Caroline, hand holding and being hands on with our taxonomy structure set up and setting up the DAM for us and ensuring we are on top of it. Really appreciate their patience through the multiple rounds of taxonomy changes. Have not used Bynder as much yet, but the DAM seems like a great way to store all assets
    What do you dislike about the product?
    Bynder does not have a folder system like sharepoint, which makes it tougher to seggregate all assets- but once will continue working on it, should get habituated as have not worked enough yet.
    What problems is the product solving and how is that benefiting you?
    Helping save storage space on sharepoint and external sharing with agencies.
    Ben H.

    Fast, Responsive UI with Powerful Tagging for Better Team Collaboration

    Reviewed on May 20, 2026
    Review provided by G2
    What do you like best about the product?
    The ability to tag various asset properties will allow our team to easily find assets related to our projects. Often the folder structure of platforms doesn't lend itself for other to find thing easily, and being able to have buckets for different properties is helpful.
    I am not a decision-maker so I can't speak to the value we receive for the price but I know it will greatly help our team's collaboration.
    UI/UX is relatively fast and responsive.
    Onboarding was very helpful and great for real-time feedback on all our questions, Francine was great!
    We're looking forward to implementing + using the Adobe InDesign/Photoshop/Illustrator integration, as we hope that will save time uploading + re-uploading files.
    What do you dislike about the product?
    Having used a folder structure platform all my life it's been a learning curve learning how Bynder organizes files, so at the moment I'm not sure about what I dislike yet.
    What problems is the product solving and how is that benefiting you?
    The ability to have our entire team create and use the same taxonomy for all our assets will be very helpful. Since much of our organization centers on people's health journeys, the ability to have AI recognize and organize photos will be a big time-saver.
    Also the ability for non-admins/editors to have basic level access to our files will streamline communications.