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Bynder solves the HUGE pain point of locating and using assets - and so much more!
What do you like best about the product?
Bynder solves the HUGE pain point of locating and using assets. Previously we had folders within folders within folders, and unless you knew the specific folder chain sequence, finding assets like photos was a long and frustrating process. Not only does Bynder have a tagging system in place, but it goes above and beyond for our specific needs such as being able to add doctor names, including face recognition so we can easily search and find EVERY assets with a specific doctor. This also extends to specialty type, hospital location, date, usage rights, and so much more. Plus, as designers, we're able to integrate Bynder with the Adobe Suite programs which creates a seamless workflow and easily allows us to pull assets from Bynder directly into our project. Bynder doesn't just organize your assets, it creates multiple pathways for anyone to search and find what they need based on the categories you set tailored to your business needs. They have an onboarding system that sets you up for success, and Malik was incredibly helpful in getting us ready for the integration with Bynder and made the process smooth, informative, and easy to follow. If you're considering Bynder as your digital asset management system, I say look no further. They've got you.
What do you dislike about the product?
The most challenging part about Bynder is the amount of time needed to integrate all our assets (we have A LOT). This is expected for any digital asset management system, though, and our time is divided between Bynder set-up and our regular workload. There's also still developments needed for video needs, as the facial recognition feature doesn't apply to video, and some of the long 4K files take a while to upload. There is a workaround to this via their mass uploader option, and shorter 4K files upload well the regular way. That said, they do have transcripts for video needs, so if a doctor says their name and title on camera, the transcript will pick that up. As a videographer myself, I still went for using Bynder and am very happy overall with its capabilities.
What problems is the product solving and how is that benefiting you?
Bynder is solving the pain point of locating and using assets, tagging doctors, searching for specific photos, and centralizing all assets in a way that's easy to find and use.
The best DAM in the market so far
What do you like best about the product?
Bynder has been our partner for over a year now, and I can confidently say they’ve brought valuable experience and efficiency to our team. They’ve helped us improve workflows and strengthen collaboration with our partners. The feedback we’ve received has been very positive, and we look forward to continuing to grow and scale together. The future looks bright!
What do you dislike about the product?
Bynder has provided support every step of the way, and we’ve never felt like we were going through the process alone. At times, we face challenges due to the high level of customization our team requires, but knowing how demanding we can be, I would say Bynder has consistently risen to the occasion—tackling challenges and delivering solutions with a positive approach.
What problems is the product solving and how is that benefiting you?
Bynder has solved the challenge of having assets scattered across different tools and folder-based systems. Now, we manage everything through a single source of truth and a central resource, which has greatly improved both quality and security. Distributing content across different regions has never been easier for our team.
Smooth onboarding with great support
What do you like best about the product?
The onboarding process was structured, clear and easy to follow. Carina, Björn and Ivo provided great guidance at every step, ensuring we understand and know how to set up Bynder for our needs. The platform itself is very userfriendly and the training resources made it simple to onboard the rest of our team. Having everything centralized in one place will make our asset management much more efficient.
What do you dislike about the product?
Bynder is very intuitive for users who only need to view and download assets.
For admins and heavy users the platform can feel a bit overwhelming at first, because of all the features and settings.
It definitely takes time and training to get fully comfortable managing the backend.
For admins and heavy users the platform can feel a bit overwhelming at first, because of all the features and settings.
It definitely takes time and training to get fully comfortable managing the backend.
What problems is the product solving and how is that benefiting you?
Before Bynder we didn't have a proper asset management system, everything lived on Google Drive with no structure, multiple duplicats and lots of wasted time searching for the right file. Bynder has given us a centralized and organized library where assets are easy to find, no more duplicats and which is easy accessable for the whole company as well as external partners.
We also had no clear way to track usage rights and our licenses. Bynder now gives us visibility into the buyouts and users of the platform know exactly when and where assets can be used.
We also had no clear way to track usage rights and our licenses. Bynder now gives us visibility into the buyouts and users of the platform know exactly when and where assets can be used.
Bynder makes managing and sharing assets easy!
What do you like best about the product?
We've been using Bynder as our Digital Asset Management (DAM) platform for the past few months, and it's been an excellent addition to our business operations. The platform has significantly improved the way we store, organise, and share our digital assets across both our internal and external stakeholders. Its user-friendly and easy to navigate interface and powerful search functionality make it easy for everyone in the organisation to find exactly what they need, quickly and efficiently.
Bynder has helped streamline our workflows, maintain brand consistency, and save countless hours that were previously spent searching for files or managing outdated versions. It’s more than just a tool, it’s become a central hub for our creative and marketing teams.
There has been extensive support from the onboarding team since we started our journey. Carina has been excellent to work with, she has met with us weekly to ensure we are moving through the extensive and well-planned onboarding process. Our business set up and organisation of the DAM has been challenging as it is quite complex, but Carina has continued to learn about our business and the way we work, to ensure she can support us and answer our many questions quickly and efficiently. Implementing a new product can feel daunting but we have been put at ease by the constant support and feedback from Carina.
Bynder has helped streamline our workflows, maintain brand consistency, and save countless hours that were previously spent searching for files or managing outdated versions. It’s more than just a tool, it’s become a central hub for our creative and marketing teams.
There has been extensive support from the onboarding team since we started our journey. Carina has been excellent to work with, she has met with us weekly to ensure we are moving through the extensive and well-planned onboarding process. Our business set up and organisation of the DAM has been challenging as it is quite complex, but Carina has continued to learn about our business and the way we work, to ensure she can support us and answer our many questions quickly and efficiently. Implementing a new product can feel daunting but we have been put at ease by the constant support and feedback from Carina.
What do you dislike about the product?
We are still within the beginning of our journey and have not found any major issues or problems with selecting Bynder as our provider.
What problems is the product solving and how is that benefiting you?
Bynder has been a game-changer for our digital asset management. It allows us to store everything in one place, making it easy for teams to stay organised and aligned. We no longer waste time digging through folders as everything is now centralised. Sharing assets is seamless, whether it’s with internal teams or external stakeholders. With secure links and permission settings, we can easily distribute files without relying on email attachments or third-party tools.
One of the standout features is Bynder’s AI-powered search. We can find assets using natural language, image recognition, or even by searching text within images. It’s fast, intuitive, and accurate. Another feature we find useful within the business is how tailored the platform can be to different user groups - we are able to gatekeep assets and keep complete control over who can access what.
Overall, Bynder has streamlined our workflows, improved collaboration and made managing digital content simpler and smarter.
One of the standout features is Bynder’s AI-powered search. We can find assets using natural language, image recognition, or even by searching text within images. It’s fast, intuitive, and accurate. Another feature we find useful within the business is how tailored the platform can be to different user groups - we are able to gatekeep assets and keep complete control over who can access what.
Overall, Bynder has streamlined our workflows, improved collaboration and made managing digital content simpler and smarter.
Simple and sufficiently complex at the same time.
What do you like best about the product?
Smart filters and artificial intelligence enable the easy discovery of content even in complex organizations.
What do you dislike about the product?
Errors can occur through the automatic transfer of the first taxonomy draft compared to the manual setup, which then requires manual checking and possibly reconfiguration.
What problems is the product solving and how is that benefiting you?
Bynder combines a modern DAM with additional relevant features such as templating and workflow management, and offers possibilities to be integrated into an existing MarTech environment.
Great Bynder Experience
What do you like best about the product?
Bynder has made such a difference for my team, it is easy to use, the onboarding process was thorough, and it has been extremely efficient.
What do you dislike about the product?
The only thing is that it is time consuming to set up since our company has been around for years and our assets are all over the place, but once we get set up, Bynder will be extremely helpful.
What problems is the product solving and how is that benefiting you?
The number one problem that Bynder is solving is making it easier to share and find assets cross-functionally. This has been a huge benefit to our team because it has made workflows more seamless and efficient, and has saved us time and stress.
Friendly and listening TSM
What do you like best about the product?
I like that it's personalisable and that we get access to staff to suit our needs. Brynlee was very helpful and took notes of all our comments and requests and passed them on to be added in.
The tags are easy to use and the search bar combines with them for targeted search. We could make our own quick changes from the admin account and have the bulk ones done by the team. Changes were reflected in the DAM straight away. Now that I have worked on it, I use it regularly since the categories are now more relevant and the tagging was fixed.
The tags are easy to use and the search bar combines with them for targeted search. We could make our own quick changes from the admin account and have the bulk ones done by the team. Changes were reflected in the DAM straight away. Now that I have worked on it, I use it regularly since the categories are now more relevant and the tagging was fixed.
What do you dislike about the product?
Some minor formatting things are missing to create the homepage but it has been requested to be added by the TSM. Also, I wish some tags at upload would work bottom up to ease the process eg. when tagging something with Germany it would directly tag DACH region. Some operations had to be done twice or more before they would appear eg. when uploading an image as a category icon, even after saving it did not appear.
What problems is the product solving and how is that benefiting you?
Have a big space for all our heavy assets. Allows us to share official guidelines and images between countries, see what everyone is doing and make sure we use images we have the rights for and that are relevant.
Our global brand assets hub: centralised, governed, adopted
What do you like best about the product?
Bynder has become the backbone of our global brand hub. Search is fast, metadata adapts well to our complex brand and market structures, and permissioning is highly granular, though understandably complex to manage at our scale. A major strength is the ability to empower agencies and local markets with self-service asset discovery, which they rely on daily.
Thanks to sustained centralisation efforts over several years, adoption and shared asset management principles have been strong across our organisation. Throughout our partnership, the customer success and support teams have been consistently responsive, pragmatic, and solution-oriented.
Thanks to sustained centralisation efforts over several years, adoption and shared asset management principles have been strong across our organisation. Throughout our partnership, the customer success and support teams have been consistently responsive, pragmatic, and solution-oriented.
What do you dislike about the product?
The areas for improvement are mainly refinements. Analytics could go deeper, with more ready-made dashboards on portal engagement, user patterns and asset usage. Bulk operations on very large asset sets often require service requests to Bynder, which can slow down certain activities, though not critically. While the overall UX is strong, some areas could be more intuitive, such as asset upload, the validation room, and the platform administration space. The notification system also lacks flexibility, which can lead to users overlooking important updates amid generic pings. That said, new features are being released regularly, and we’re optimistic that many of these points will improve over time.
What problems is the product solving and how is that benefiting you?
Organising the multinational context of dozens of brands each having a unique identity and tone of voice.
Best on boarding experience
What do you like best about the product?
Sandy and Francine's weekly set up calls with Bynder felt like warm hugs. They were honest, friendly, knowledgeable and supportive. We left each week feeling empowered and understood. They clearly had some sort of outline of topics, but they definitely spent time prior to each call thinking through specific use cases for our brand and our purpose. I work with a lot of portals and national account systems, and these set ups are almost always just one-off meetings or done through outsourced, international call centers. This was great!
What do you dislike about the product?
I find the homepage setup process odd. I wish the blocks allowed me to drop more text without fully developing coded-custom pages like the upsell levels. I wish I could do more on the home page more easily. Their "news" structure with arbitrary dates to decide placement is very hard to wrap your head around. Once you get it, you can make it work, but it definately be simpler and more user friendly. It feels like I've "hijacked" a system, rather than using it for its intended purpose.
What problems is the product solving and how is that benefiting you?
The ability to get branded materials and support assets to our dealer network easily.
Great Digital Asset Management Platform
What do you like best about the product?
Bynder support is super helpful and responsive. The Customer Success Manager is attentive and walked us through the roll out process of the new module.
What do you dislike about the product?
The taxonomy does not allow for a hierarchy of folders and subfolders, which makes it more challenging to reflect product families within product groups.
What problems is the product solving and how is that benefiting you?
Ensuring all digital assets of the company are located in a centralized depository that is easily accessible and intuitive
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