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    Alissa L.

Excellent for asset storage, not so great for product info

  • May 06, 2021
  • Review provided by G2

What do you like best about the product?
Uploading assets to Bynder is simple and fast.
What do you dislike about the product?
Sharing assets with retailers can get messy. With so many different retailers requiring different asset naming formats and file types, getting assets from Bynder to a retailer to each specific retailer's specifications is difficult.
What problems is the product solving and how is that benefiting you?
Bynder serves as an effective site for digital asset storage and sharing assets internally.


    Marketing and Advertising

DAM and asset management tool

  • May 06, 2021
  • Review provided by G2

What do you like best about the product?
Being able to filter and find assets needed by a myriad of teams. Everyone is helpful and great to work with
What do you dislike about the product?
a few bugs here and there but overall it has been great
What problems is the product solving and how is that benefiting you?
Asset collection and management
Reducing areas where assets are being stores (locally, dropbox, etc)
keep a streamlined process for all


    Eleanor D.

Excellent product and service

  • May 04, 2021
  • Review provided by G2

What do you like best about the product?
Simple layout, intelligent search, good features. Excellent cloud-based system allows users full access whilst working from home/anywhere. Well supported by Bynder's support teams if there is a query or problem.
What do you dislike about the product?
I would prefer some customization of viewing the asset bank by reordering the results by date to be set as a default.
What problems is the product solving and how is that benefiting you?
It is much easier to identify assets that are now off-brand and the relating assets tool is incredibly useful to tie film and photography projects together for case studies etc.


    Consumer Goods

Our experience with Bynder and Tony was 10/10.

  • April 02, 2021
  • Review provided by G2

What do you like best about the product?
We loved our onboarding manager, Tony. He broke things down in a very digestible way. He was on top of everything and made sure we completed our tasks on time. He also went the extra mile and took calls with our team to understand the Master Uploader process.
What do you dislike about the product?
There was nothing we disliked about our onboarding process.
What problems is the product solving and how is that benefiting you?
Using Bynder, we're making it easier for the full team to find photos, videos and documents.
Recommendations to others considering the product:
n/a


    Marketing and Advertising

Vast improvement from our last DAM

  • March 31, 2021
  • Review provided by G2

What do you like best about the product?
The ability to tag and search assets without over-complex folder structures. Ability to have links and collections.
What do you dislike about the product?
Reporting could be a little more dynamic and provide more insights into how and when assets are accessed.
What problems is the product solving and how is that benefiting you?
We need various security options for multiple user groups. An added benefit is being able to have digital branding guidelines.
Recommendations to others considering the product:
Ensure you build a strong core team that represents the full breathe of your business and spend time with Taxonomy


    Melissa K.

Very organized and supportive experience. Lacking a few key features, but they're in the works!

  • March 30, 2021
  • Review provided by G2

What do you like best about the product?
I liked the agenda sent out before each meeting and how well organized the whole process was. Tony, our rep, was very supportive and communicative throughout the process. Overall, I'm really happy with the features of the platform and the many ways we can search our assets.
What do you dislike about the product?
It's helpful to understand that use cases differ, so understanding the need before diving into the very organized content is important. I was also a little disappointed that a few important features are lacking, such as the ability to comment on images, but grateful Bynder seems to be open to feedback and adding future development requests to the product roadmap.
What problems is the product solving and how is that benefiting you?
We were storing hundreds of images on a local drive, and it was very difficult to track what we had/didn't have and where images differed my market. Using the Bynder platform provides better organization in more than one way (folder by country, for example), and has put a spotlight on inconsistencies due to better visibility.


    Ryan T.

Has already been a huge value to our team after just a couple weeks of team use.

  • March 26, 2021
  • Review provided by G2

What do you like best about the product?
The clean, simple interface is helpful for a large team with a wide range of experience with a product like this.
What do you dislike about the product?
We've had a few upload hiccups occur, but I must say the Bynder team was quick to help resolve the issue when they could.
What problems is the product solving and how is that benefiting you?
We have a fast growing team and a fast growing digital asset list; we needed something that was easy to search and easy to categorize our assets.


    Shaun B.

Just started with Bynder and looking forward to the possibilities

  • March 24, 2021
  • Review provided by G2

What do you like best about the product?
I like the ability to organize and filter all the content in so many different easily accessible ways.
What do you dislike about the product?
I don't like that you can't customize the upload page on the starter package.
What problems is the product solving and how is that benefiting you?
We are bringing all of our content needs under one roof which will benefit us dramatically in the long run.


    Renewables & Environment

Excited for the Bynder / DAM

  • March 22, 2021
  • Review provided by G2

What do you like best about the product?
I appreciate the product itself and the thoughtful process on vendor's end for onboarding when we finally decided to commit. Caitlin was great.
What do you dislike about the product?
I didn't love the initial engagement with the vendor before our company committed--it felt more like a sales pitch from the gentleman on the other end and less mindfully aligned with our needs and internal stakeholders.
What problems is the product solving and how is that benefiting you?
Needs to solve: Centralized assets. Benefits: Organization


    Axel M.

Easy to use DAM with plenty of functions and features. Quick and efficient implementation!

  • March 17, 2021
  • Review provided by G2

What do you like best about the product?
The user experience is build in a way guding both light users and heavy users in how to use it. It is easy to scale up and down, both in terms for users, but also the different modules. For us as a growing group of companies, we feel confident that Bynder can do not only what DAMs are suppose to do well, but also grow and adapt with us. Great, efficient, guided and flexible onboarding and implementation. Fair pricing structure too.
What do you dislike about the product?
Nothing really, but previewing videos of different codecs would be great. Having to choose is a little painful even if it wont affect us that much.
What problems is the product solving and how is that benefiting you?
- Making it easy for an entire organisation to work efficiently with multiple brands offering multiple products across the world.
- Reducing 'over production' by making produced marketing assets available to everyone to download and be inspired by,
- Freeing up resources for creative production instead of comms and trying to locate + sharing files.
- Enabling brand management by creating one single source 'of truth' and assets.
Recommendations to others considering the product:
For us, Bynder was the best DAM on the market. I've compare them to others and concluded that they are fairly priced, have the best user experience for all user groups and are very flexible and efficient to work with, from sales to implementation. The modular set-up and the integrations are great too.