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    Martin S.

Bynder helps to reduce complexity and is a good way to do PR

  • January 28, 2018
  • Review provided by G2

What do you like best about the product?
I really like the bynder app, that helps to share press material directly at an appointment and to find pictures or press releases online.
What do you dislike about the product?
The productivity is improved and better than a year before, but sometimes there are still moments where it does not work.
What problems is the product solving and how is that benefiting you?
Public Relation Newsroom, sharing and knowing who opens collections.
Recommendations to others considering the product:
Choose one person to be responsible for the product.


    Broadcast Media

Bynder review

  • January 25, 2018
  • Review provided by G2

What do you like best about the product?
easy of uploading assets and sharing capabilities
What do you dislike about the product?
configuring taxonomy options - this can be daunting to figure out
What problems is the product solving and how is that benefiting you?
one source of truth of corporate assets. still too early to answer, but looks promising.


    Jessica W.

Easy to Implement

  • January 25, 2018
  • Review provided by G2

What do you like best about the product?
I love how easy it is to implement Bynder within an organization. Tagging, uploading, and general set up is really straight forward especially with the help of the incredible team at Bynder.
What do you dislike about the product?
I do wish there was a better (or included) way to build out a media page that you can easily send Media to. Something that is built out with your branding, and featured private collections for folks with the link.
What problems is the product solving and how is that benefiting you?
We had an issue with unapproved assets being used, and also assets being hard to find. It was left up to creative & project management to send (and re-send) assets over and over. So Bynder is giving us a way to easily approve and distribute assets within the company to cut down on time spent searching for them.
Recommendations to others considering the product:
I would definitely recommend this software to other companies, as it was really easy (and quick) to implement. It will also save our department a lot of time and headaches when it comes to vouching for assets, making sure the correct assets are being used across all campaigns, and making sure we have the right information about certain assets.

One of the other really important features is the search bar. Currently, we don't have a way to search for our assets besides our folder structure--however if there are duplicates, misfiled photos, or folders that don't follow the current structure it gets hard to find that "one photo" people are looking for. Bynder saves us a lot of time by making it MUCH easier to find the particular photo you are looking for through tags and metadata.


    Non-Profit Organization Management

Incredibly useful for our evolution

  • January 25, 2018
  • Review provided by G2

What do you like best about the product?
Our ability to securely store files and haev them readily available to the entire organisation is a revolution!
What do you dislike about the product?
No big dislikes, although we've not got it up and running fully yet.
What problems is the product solving and how is that benefiting you?
Our ability to store secure files now allows more efficient work flow for all the comms teams in the organisation.
Recommendations to others considering the product:
Fantastic system for storing, sharing and carefully selecting who has access to your assets.


    Hildur O.

Bynder has changed the way we work

  • January 25, 2018
  • Review provided by G2

What do you like best about the product?
Bynder is a helpful resource for keeping all digital assets in one place, online for staff members to use and easily shared outside the company. The Work Order section reduces cost and aids quality in our co-operation with our ad agency and has actually changed the way we work with our marketing material completly.
What do you dislike about the product?
It's hard to find anything to dislike but of course there is always room to grow and the employees at Bynder really listen to what the customers have to say.
What problems is the product solving and how is that benefiting you?
Within a period of three months from beginning to use Bynder, we totally redefined our collaboration processes. The communication with our external ad agency was successfully moved to Bynder, removing ineffective email conversations and freeing more resources. Digital assets can now be easily shared with the smart collection functionality and we now have one centralized user-friendly platform to provide images of staff events and happenings all over the company—thereby improving company culture.
Recommendations to others considering the product:
Prepare well and think about the taxonomy before importing assets. Learn from others and you can do that through the Bynder Champions program.


    Roland D.

Bynder & Brand Portal review

  • January 25, 2018
  • Review provided by G2

What do you like best about the product?
Having all assets, real-time visual brand guidelines, workflows at one place makes this a great tool for colleagues and partners.
What do you dislike about the product?
Custom build implementations may have some extra time or costs, in the co-operation (also from our side) we can actively improve this.
What problems is the product solving and how is that benefiting you?
Facilitating of our brand assets and the right use of the guidelines does not have to be explained anymore by a specialist, but also can be found by the users themselves. This is time efficient, real-time.


    Chloé K.

A media library that simplifies asset finding and sharing

  • January 25, 2018
  • Review provided by G2

What do you like best about the product?
The system is intuitive and easy to use and the layout is clean and simple. The combination of custom filters and the search bar ensures that you can do a very targeted search. The fact that we can decide which filters are mandatory when a new asset is uploaded, is also very useful. In addition, we like the ability to include a pop-up copyright warning for copyrighted materials.
What do you dislike about the product?
The system can be slow to load, which can be frustrating for users who have to do a lot of searches. The collection system could be improved to be more easy to understand and to see the benefit of it. Many of our users struggle with using them effectively, even after repeated explanation.
What problems is the product solving and how is that benefiting you?
Bynder is a central media library where we can put all our stock images, own images (made for marketing purposes), videos, brochures and other marketing materials that everyone in the company can freely access. By being able to control the level of access people have (editing rights, admin rights,...), the platform allows a lot of flexibility while at the same time making sure that only a few people keep control over it. It also saves a lot of time for our marketing professionals because instead of having to search different kinds of storage places (intranet, OneDrive, ...) for a certain asset, it's all in Bynder and can be easily found by using the different search options.


    Bas v.

Ideal solution for fast growing companies, scaling their marketing efforts globally

  • January 25, 2018
  • Review provided by G2

What do you like best about the product?
The benifits of being able to store, share and distribute marketing assets is undisputed. I like the DIY template module best, it helps us scale like never before. we´re pushing out templates on a daily base, while seeing it use increase every day. we´re loking forward rolling it out for our partners to use.
What do you dislike about the product?
The DIY template module is fairly new, so there is still some functionality and usability to fix. Never the less we allready see the effects of using it. And the Bynder team is fast in their response and fixing issues on the go.
What problems is the product solving and how is that benefiting you?
Storing marketing assest in one single location, sharing and distributing marketing assets within the company and with our valued partners. Scaling marketing creation througout the organisation.
Recommendations to others considering the product:
Plan some time for training of your staff, invite the Bynder implementation team over to work on the implementation along with your in-house team. Spend time on understanding roles, user rights and permissions before negotiating the contract and deciding on which user levels to include. Invest in training your creatives on how to build DIY templates, this will pay off in the end. Request Mike during the technical Implementation, ask Jaakko for help on the Templates, and we have really good experience with Jiska & Klaas as a project manager. Styleguide CMS is very limited and not user friendly, consider iframing your own in.


    Wilbert K.

Good software, somewhat too feature-heavy for our taste

  • January 25, 2018
  • Review provided by G2

What do you like best about the product?
We liked the ease of use and how easy assets could be tagged properly and found in the system. Also, the support was awesome, their customer success managers provided solutions for our problems and made some custom filters in the system.
What do you dislike about the product?
It was pricey for our company size and userbase, that's why we reverted to a simpler solution. There were many modules that we didn't use.

Also upload speed from our office in France was really slow.
What problems is the product solving and how is that benefiting you?
Organizing our global media assets to upload for our graphic design teams + access to these files by our 3rd parties (external).
Recommendations to others considering the product:
Make sure you know what you want to do with your digital media assets.


    Renewables & Environment

Best CMS system I've used yet

  • January 17, 2018
  • Review provided by G2

What do you like best about the product?
Is Bynder perfect? No. But compared to basecamp or an internal system, they are significantly better. Additionally, they are new enough that they may be willing to add certain features if you push hard enough. At least they would at the beginning of our contract.
What do you dislike about the product?
Playing off what I liked, Bynder is slow to respond to issues. And when you're entire Marketing creative department is working in the system—that's not really viable. Also, the one thing I miss about Basecamp is that you could see a list of your own actions, which was great for filling in timesheets. Our Bynder only shows a list of everyone's most recent actions. And if you have active PMs, that means it's all just basic job creation / steps.

Other items of note:
- The file previews are mediocre at best (download is always preferred)
- Comments system is a bit lacking, and comments often block the text they're referring to
What problems is the product solving and how is that benefiting you?
Collecting all our assets in one place + providing a single place for stakeholders to review and provide feedback on marketing creative. Such a big improvement over using an internal server or working across emails. Plus, it saves all the comments for reference later!
Recommendations to others considering the product:
While you could implement it solely for reviewing files. I suggest an all-or-nothing approach. Use it for everything or don't use it at all.