In my previous job, I used the tool to receive and send all the information to different tools for analytics. My company also used Tealium EventStream to create groups that the marketing teams need for different campaigns and for different tools. In the past year, my company used the tool to migrate all the data collection from Adobe to Google's G4.

The most valuable feature of the solution is the possibility to create events. The tool has a new mode, so you don't have to create a JavaScript extension. Though I haven't used the aforementioned features a lot, I feel it can be really helpful, especially for those who don't have much experience or maybe knowledge about JavaScript.

In terms of the tool's real-time data capabilities, I think there are a few issues where improvements are required. In my previous company, I saw a one-click delay. It was really difficult to take some tests or interviews that we wanted to conduct online on a specific page. If the customer comes from some other page and navigates through the pages, then it is nice, but if you want to make your first webpage easy to navigate and where you want to have the AVTS or small interviews, then we may face a real problem with the tool. The aforementioned area can be considered for improvement.

When testing the tool, you have a URL, but with the cookie manager, we have only one for all the destinations. It is quite difficult to test first and then put it on production. We had dynamic links for different pages that you can click so that you can go to the privacy page, which can be different from the previous website or from what is in production to trace it. We have to put an extension with JavaScript associated with that, which is really difficult. It would be nice to have a cookie manager for development and a cookie manager for production.

I have been using Tealium Customer Data Hub for four years. I am a user of the tool.

I did not face stability issues with the product. The stability issues only occurred with the websites. Stability-wise, I rate the solution a ten out of ten.

It is a scalable solution without any issues, and it is something that is more dependent on the user than the tool.

In my team, four people use the tool.

My company works for other clients, so I think that there are two or three other people working there.

My evaluation of the solution's technical support depends on the person who receives the ticket in Tealium's support team. My company has had good experience with the product's Spanish technical team since it was easier for my organization to explain the issues. I think that sometimes, junior technicians attend to customer issues. I rate the support a seven out of ten.

I have experience with Google Tag Manager.

The product's deployment phase is really easy.

I think that it is not easy to use the tool. I think that tag management is really not easy, especially to implement the tool in the website. I think that you need to know first of all, how to have division about what they do. If you really don't know how to implement the tool in a website and how to send information then it can be a little bit difficult to understand the way the tool works.

You need to really have some knowledge about JavaScript. In your life if you never dealt with programming, or worked as a developer, the tool can get complicated.

I recommend the product to others who have knowledge about the tool.

I rate the tool an eight out of ten.

We have an insurance broking website where I've deployed Tealium with the basic JavaScript Tealium base code for tracking.

We track funnel stages, e-commerce stages, and even Shopify through Tealium. There are multiple implementations in one profile.

For example, I recently completed a project tracking a user journey from Form A to Form D. These forms had multiple options for retirement personals, with multiple accounts that needed to be tracked.

It streamlines my marketing efforts. I'm able to produce reports for stakeholders who want to see the appropriate data for their website. It has made out-of-the-box enhancements.

For example, I was able to track outbound clicks, showcasing how many users go to other domains from our website. The stakeholders were very happy with this implementation.

Moreover, Tealium helped me comply with data privacy laws. If I try to fetch any personal information, Tealium doesn't allow me to capture personal information. The JavaScript library it uses hashes the values automatically. According to the country we work for, Tealium is a better tool for hashing and maintaining privacy.

Tealium is the best tool I've worked with. I especially like the extension, which allows me to manipulate tags or site tracking as needed.

I can select CSS or jQuery selectors using the debugging tool within the tool itself. It's a nice tool, and the data from Tealium is more appropriate compared to other tag management tools.

There is much room for improvement. From an implementation perspective, if I could easily grab the value from the website and implement it directly without coding, that would be ideal. I know some coding is necessary, but I recommend Google Tag Manager as a tag management tool because almost 80% of scenarios are already implemented in it, unlike Tealium, which requires a lot of manual work.

However, from a career path perspective, Tealium is a great tool to work on due to the templates and methodologies available.

Another area where Tealium lags is in the tag templates. We often have to use generic templates instead of market templates because the available market templates sometimes fail to render on certain sites or agencies.

I have over 13+ years of experience, with more than 10 years specifically in Tealium, Google Tag Manager, and Adobe Analytics.

I would rate the solution an eight out of ten. Initially, we had issues when Tealium was new to us.

Now, there are no such issues since Tealium has drastically upgraded. However, debugging after implementation takes a lot of time. It is frustrating for us.

I would rate the scalability a seven out of ten. There were some integration issues while integrating third-party cookie consent tools like Osano or OneTrust. We had trouble deploying cookie sessions through Tealium, but it was resolved on the back end by our team.

In my organization, five core subsidiaries use Tealium.

There is room for improvement because of the response time. It could be faster.

The complexity of the setup depends on different factors. For those with experience working with Tealium, it's easy. I've worked with Tealium for multiple products, sites, and advertisers, so it's easy for me.

But for a new user with six to eight months of experience, it's a little tough to grasp. I also have developers who don't understand how to use the tool and pass data to the analytics platform.

So, some experience is needed to set it up.

It is deployed directly onto the web pages.

It's not as expensive as Adobe Tag Manager, yet it's not cheap either. Because Google Tag Manager is free for some reason.

So, the pricing is cheaper than Adobe. It is fine.

I would recommend it to other, we have recommended it to other clients, and they have opted to use it.

I would recommend to other users that Tealium provides accurate data tracking, comparable to highly paid tools like Adobe Target. The tracking we get from Tealium is commendable.

Overall, I would rate the solution an eight out of ten.