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Reviews from AWS customer

4 AWS reviews

External reviews

790 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Ravi R.

One of the great tool for reverse ETL

  • March 06, 2023
  • Review provided by G2

What do you like best about the product?
It helps us to create different segment of our data very easily.
What do you dislike about the product?
NA, as we have not encountered anything as such.
What problems is the product solving and how is that benefiting you?
That is helping to do different calculation at different segment level.


    Financial Services

Helpful tool for reverse ETL

  • March 06, 2023
  • Review provided by G2

What do you like best about the product?
The UI is clear and user-friendly; integrations for source and destination are straightforward; and syncs are very flexible!
What do you dislike about the product?
I wish there is an easier way to track the destination-fields being used actively, to monitor and optimize capacity.
What problems is the product solving and how is that benefiting you?
Census helps us send back relevant datasets to other applications that need them!


    Mantas G.

Census is a valuable asset for driving business growth and improving customer experiences

  • March 06, 2023
  • Review provided by G2

What do you like best about the product?
Having used Census to unify and manage our customer data, we have been impressed with the platform's capabilities and ease of use. The ability to create user segments and send them to email marketing platforms and ad networks has been a game-changer for our marketing campaigns, allowing us to create more targeted and personalized content for our audience. Additionally, sending lifetime value data to ad networks has helped us optimize our advertising campaigns and drive better ROI. All of this with ability to take data from centrally defined user dimension and fact tables in our data warehouse.

We have also appreciated the support of Census's customer success and product teams, who have been extremely helpful in resolving any issues we encountered and building new connectors quickly. Their responsiveness and willingness to work with us to find solutions has been outstanding.

Overall, we highly recommend Census to any business looking to unify their customer data and improve their marketing and customer success strategies. The platform's capabilities, combined with the exceptional support from the Census team, make it a valuable asset for driving business growth and improving customer experiences.
What do you dislike about the product?
In some cases you can feel that Census is fairly young company that still experiences bugs or are missing key components in their syncs (i.e. batching the syncs, if the API endpoint is rate limited). Though in all cases they were able to fix those issues within 2-3 weeks.
What problems is the product solving and how is that benefiting you?
Marketing audiences syncing to ad networks (google, meta, tiktok). Marketing audience syncing to email marketing platform. Conversion tracking (sending LTV) to Google Ads, Meta, TikTok, etc. Sending product usage data for enterprise customer success platform to better inform customer success teams.


    Simone C.

Powerful Reverse ETL

  • March 03, 2023
  • Review provided by G2

What do you like best about the product?
As a business user, the clean UI is a big bonus. It makes it easy to see existing syncs and the associated configurations to understand whether they are setup according to business requirements.
What do you dislike about the product?
Would definitely like to see additional Matching Rules for certain tools (e.g. Mirroring for Gainsight).

Otherwise mainly excited for our tech team to leverage more features in Census to better leverage its capabilities.
What problems is the product solving and how is that benefiting you?
Helping push redshift data into our other tools (that don't either don't have existing redshift connectors or don't offer the flexibility we need). This decreases potential tech time and overhead otherwise needed to build such connections.


    Phil C.

Solid product, helpful and responsive support

  • February 28, 2023
  • Review provided by G2

What do you like best about the product?
Census makes it easy for us to sync analytics data back to Salesforce. Their support team is also super helpful, I had an issue and they quickly provided relevant feedback, allowing me to resolve it.
What do you dislike about the product?
The error message I received when I had my issue was not particularly helpful. It just said 'Source model has one or more validation errors'. The support rep pointed me to another area of the application ("Preview Results") to find the error message from the data warehouse, allowing me to diagnose the issue. But it would be nice if that data warehouse error message was more immediately available.
What problems is the product solving and how is that benefiting you?
We use Census to sync data from our data warehouse (Snowflake) to our CRM (Salesforce). This allows us to build and automate our sales and marketing processes more easily.


    Purevtsooj D.

Great platform that you can find anything you need

  • February 28, 2023
  • Review provided by G2

What do you like best about the product?
Use everything in one place, number one Data Activation platform
What do you dislike about the product?
all good, just wondering it would need more features
What problems is the product solving and how is that benefiting you?
Great data warehousing system


    Andrew S.

We're using Powered by Fivetran for our customer experience

  • February 24, 2023
  • Review provided by G2

What do you like best about the product?
We love the range of connecters and destinations, the security (we work with investment managers) and the ability to embed Powered by Fivetran into our customer experience.
What do you dislike about the product?
We've certainly needed some help getting our connectors and processes set up and we had some onboarding issues but resolved now. Very help account manager and support.
What problems is the product solving and how is that benefiting you?
Fivetran provides us with the ability to connect to our clients data sources and bring that data into our benchmarking product - with our clients being comfortable that Fivetran is managing the process and the security.


    Lalit R.

Tool helping to use data efficiently

  • February 23, 2023
  • Review provided by G2

What do you like best about the product?
I like the utilisation part its simple and helps to save time and from my usage this is the one of the best software I have used so far because it has made the data operations simple and easy from all different sources, this is the best part from my usage.
What do you dislike about the product?
Implementation and setting up was something which was something very hectic and took a lot of efforts at integration part, this is something which I dislike but after implementation the tool works seamless.
What problems is the product solving and how is that benefiting you?
Data transfer and utilisation of data from different sources won’t be convenient and easy without census, census has made the process easy and simple and helping to use data from different sources with effortless syncs.


    Iain B.

Solid reverse ETL tool for managing simple data warehouse exports

  • February 23, 2023
  • Review provided by G2

What do you like best about the product?
I liked the fact that our analytics team was able to perform a lot of self service exports, reducing our workloads.
What do you dislike about the product?
I disliked the lack of maturity in the git/dbt integration if we didn't use the specific vendors.
What problems is the product solving and how is that benefiting you?
Census solves the problem of managing simple data exports produced by our analytics team.


    Jonathan W.

Fivetran for Donuts

  • February 23, 2023
  • Review provided by G2

What do you like best about the product?
The integration between my POS data and anything else I might want to do with it is seamless
What do you dislike about the product?
Pricing is a little higher than I wouldve hoped but ultimately, worth it
What problems is the product solving and how is that benefiting you?
Projecting how many donuts to make each day using historical data extracted through Fivetran