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Reviews from AWS customer

4 AWS reviews

External reviews

790 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Human Resources

Syncs data from Snowflake to Salesforce easier and better than anything else I've used

  • June 29, 2022
  • Review provided by G2

What do you like best about the product?
The setup is very easy and handles everything on its own. I don't need to baby sit my syncs, they manage themselves.
What do you dislike about the product?
I wish it had more destination options so I could leverage its self-management for other integrations. Maybe even an open API data-export pipeline.
What problems is the product solving and how is that benefiting you?
Census is reliably syncing business transaction data into our Salesforce CRM and allows us to build additional business processes in Salesforce off that data.
Recommendations to others considering the product:
If your primary goal is to migrate data from a Cloud database to Salesforce this is the best tool I've found.


    Marketing and Advertising

Currently use Census to sync data with Braze.

  • June 29, 2022
  • Review provided by G2

What do you like best about the product?
Love that I can create models on the fly using SQL.
What do you dislike about the product?
Dislike that if I want to add a new column to an existing model, I have to resync the entire table.
What problems is the product solving and how is that benefiting you?
Enabling us to integrate with Braze, powering our ability to effectively market to users.


    Takudzwanashe S.

Simple, straight-forward and effective

  • June 29, 2022
  • Review provided by G2

What do you like best about the product?
I like how simple and straightforward it is to work with Census. Just model your dataset, set up a sync (connection) and you are done! Census does the rest. It's very intuitive.
What do you dislike about the product?
The only downside is, that you need to be an engineer to be able to work with Census. For the other administrative people who aren't necessarily engineers, they maybe be able to work with it right away. You have to have some technical SQL knowledge. I envision a future where there is GUI for modeling your model, no code necessary.
What problems is the product solving and how is that benefiting you?
Reverse-ETL. As a larger organisation, you have many different systems and third-party software collecting valuable data points. These data points quite often need to be shared across these pieces of software to, act as inputs or to build other complex models. This is where Census comes in. It helps us keep all our pieces of software in sync
Recommendations to others considering the product:
There are few players in the space that Census is, no doubt, but I can say it satisfied my Reverse ETL needs. Especially because it is so simple and intuitive to use. Its a tool which does the job


    Giovanni B.

Data to the people

  • June 29, 2022
  • Review provided by G2

What do you like best about the product?
The ability to address my org's data needs with minimal involvement from engineering teams.
What do you dislike about the product?
Not Census' fault, but the things that you can do (e.g. drive proactive alerting) are limited by your data structure (e.g. database is read only).
What problems is the product solving and how is that benefiting you?
No functional leader ever has enough data. Census closes that gap by giving me the power to query, transform, and move that data to where it is most actionable.
Recommendations to others considering the product:
It is easy to try this tool before you buy. The value is inherently clear once you use the tool.


    Information Technology and Services

Missing some features, but works well once configured and great support

  • June 29, 2022
  • Review provided by G2

What do you like best about the product?
Census works well once you've configured a sync and doesn't require a lot of supervision post-sync establishment. Account support is also great.
What do you dislike about the product?
Some minor features that are missing that would be nice to have, but to be expected with a growing company and product.
What problems is the product solving and how is that benefiting you?
Census allows us to easily extract data from our warehouse and sync to other external systems without the need for p2p integrations.


    David C.

I've used Census at 2 companies that were early adopters, I use Census a few times a week.

  • June 29, 2022
  • Review provided by G2

What do you like best about the product?
Census is helpful because with minimal effort/coding I can sync data directly to business systems. Operators can also use the tool because it is straight forward.
What do you dislike about the product?
Debugging can occasionally be difficult. If a model breaks, understanding the issue with the model can take diving into DBT to understand what's wrong. It'd be nice if there was more feedback.
What problems is the product solving and how is that benefiting you?
Census makes it easy for business stakeholders to use clean data in the tool of their choice. It benefits me because now I don't have to be on the line for data reliability questions, things can just match our DWH.


    Magnus F.

A must have for any forward-thinking and data-driven organisation

  • June 29, 2022
  • Review provided by G2

What do you like best about the product?
Census enables our commercial teams to make better data-driven decisions and allows us to run unprecedented automation in our CRMs and enables cross-system analytics and reports. What earlier took our engineering teams days or weeks to set up - and even longer to maintain - is accomplished by an analyst in Census in minutes. Cannot recommend this tool enough. The team behind Census is amazing and extremely supportive, takes feedback well and acts upon it.
What do you dislike about the product?
The UI isn't always on point in my opinion, but it serves the purpose well. UX in the app itself is not always intuitive, but you get the hang of it quickly, and the team seems to always be working improving it.
What problems is the product solving and how is that benefiting you?
Census solves Reverse ETL primarily for our commercial teams and their tools. It has enabled them to be more productive and has reduced our overall tool stack since reps no longer need to use both a CRM, random spreadsheets, a BI tool, and various other data sources. They can all be connected to the CRM, and we can show the reps the relevant information - and alert them of positive and negative trends.


    Computer Games

Easy to use once all set up!

  • June 27, 2022
  • Review provided by G2

What do you like best about the product?
The two things that separate Census from the rest are the testers and the team! We've used both to accelerate our onboarding onto Census. Whenever we run into a snag, we start by debugging using the tester. If we're unable to come to a solution with the tester, the Census team usually jumps in and provides great support to bring us home.
What do you dislike about the product?
The initial setup was quite difficult to get squared away. This could have been a product of my team being new to the space & some internal restrictions. Once we got the testers green, it was fairly smooth sailing
What problems is the product solving and how is that benefiting you?
Automation of CRM data from our data warehouse to SFMC


    Computer Software

Huge unlock for our Marketing Org

  • June 27, 2022
  • Review provided by G2

What do you like best about the product?
Census was easy to implement and is quick and easy to update. The Census team has gone above and beyond to ensure our success!
What do you dislike about the product?
Some Marketo integration errors have required our attention, however, the Census team has gone above and beyond to help us troubleshoot.
What problems is the product solving and how is that benefiting you?
Census allows us to move data from our data warehouse into our Marketing systems with relatively few developer resources.


    Andrei D.

Great tool for Extract Load processes - very simple UI and no code required

  • June 27, 2022
  • Review provided by G2

What do you like best about the product?
It's very easy and intuitive to use - there is no code required. Within minutes I was able to set up a data transfer from BigQuery to Hubspot without having to interact with either of the APIs
What do you dislike about the product?
I did run into an error upon loading the fields from my data source. However, upon a refresh in the web browser, the issue disappeared
What problems is the product solving and how is that benefiting you?
It's a no-code tool for data transfers between various platforms