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Reviews from AWS customer

4 AWS reviews

External reviews

793 reviews
from and

External reviews are not included in the AWS star rating for the product.


5-star reviews ( Show all reviews )

    Mike H.

Helps us access data critical to our product led sales motion

  • February 23, 2023
  • Review provided by G2

What do you like best about the product?
With Census, we're able to get critical product insights into GTM & marketing tools like Salesforce, Endgame, Customer.io and more.

Given our GTM is highly dependent on upgrading existing users, we'd be at the mercy of long engineering cycles if our team didn't have access to Census
What do you dislike about the product?
Our pricing plan requires us to think carefully about whether to hook up a new sales or marketing tool to Census. I understand Census needs a scalable business model, but this creates unnessary internal hurdles to active our product data in new tools where the use-case and business care aren't yet fully built out
What problems is the product solving and how is that benefiting you?
Census is piping product usgae data into downstream tools that our sales and marketing team rely on (Salesforce, Customer.io, Endgame, etc.). Our business model requires that we have/use these insights.


    Sam R.

Reverse ETL is the future

  • February 22, 2023
  • Review provided by G2

What do you like best about the product?
Census in my mind, is one of the most impactful buys our company has ever made. The cost vs the engineering effort to build a similar solution is night and day. The quality of the census product is second to none, and Sean and the team have their sights on defining this category.
What do you dislike about the product?
Canva started using an early version of Census with some bugs in it. However, the Census team quickly fixed any problem with the product.
What problems is the product solving and how is that benefiting you?
We use Census to sync audiences across several platforms. Census provides a simple, fast and reliable method of synchronising data between out systems and external vendors. We have also started using the audience building tool that has a lot of promise.


    Oceane V.

Easy reverse ETL

  • February 22, 2023
  • Review provided by G2

What do you like best about the product?
Census is so easy to use. It is fast to build pipelines and very easy to monitor. Support is very responsive and helpful. They release a lot of new features every few months!
What do you dislike about the product?
The UI can be slightly strange, and sometimes pipelines setup can be repetitive.
What problems is the product solving and how is that benefiting you?
Saving time and cost. I can build a pipeline in 20 minutes without bothering other technical teams.


    Jehan S.

Great Reverse ETL Tool for Efficiently Integrating Your Data

  • February 21, 2023
  • Review provided by G2

What do you like best about the product?
Reverse ETLs are relatively new for me, I hadn’t heard of these systems till I came to loom but it’s been a game changer for data. At LinkedIn for example, we needed data eng to build custom integrations with each of our platforms.

Now, a significantly smaller team can accomplish the same, with more accuracy, in a fraction of the time.
What do you dislike about the product?
The list of available census partners can be limited, and we've had a couple instances where our census syncs have failed. Fortunately, the census customer success team was very responsive and helpful.
What problems is the product solving and how is that benefiting you?
We used to have to build customer integrations using platform APIs. The process was time consuming, and each time we wanted to add a field, multiple things had to be updated. Now we just manage all of our census models via DBT, and sharing data with platforms is as simple as matching fields in the platform.


    Josiah M.

Data Scientist

  • February 21, 2023
  • Review provided by G2

What do you like best about the product?
Fivetran is a fantastic product! It allowed us to quickly go from data living in several different systems to one consolidated data warehouse.
What do you dislike about the product?
The transformations beta product is inconsistent.
What problems is the product solving and how is that benefiting you?
The problem of connecting data from a number of different sources/systems.


    Dom G.

Reverse ETL Partner

  • February 21, 2023
  • Review provided by G2

What do you like best about the product?
The best thing that i like about Census is that most of my customers who come to me for ETL are also looking for Reverse ETL in the same tool. I like that Fivetran can partner with Census to complete the Modern Data stack and give companies the analytics they need in both destination and source.
What do you dislike about the product?
Not as much cost transparency as there is with other Reverse ETL platforms. I wish there was a stronger support team with census, compared so some of the other competitors on the market. As well as a Freemium version.
What problems is the product solving and how is that benefiting you?
Giving Fivetran customers the added benefit of reverse ETL. There is yet to be a tool that is one stop shop and if there is its not doing it well. Census completes the modern data stack by providing reverse ETL to fivetran customers.


    Bobatz R.

Absolute No-Brainer

  • February 21, 2023
  • Review provided by G2

What do you like best about the product?
Fivetran as a tool is incredibly intuitive and, due to its speedy implementation time, almost immediately generates value for the business. Additionally, no real coding experience is required to use the tool, making it an excellent choice for analysts without an engineering background.
What do you dislike about the product?
Potentially, one could argue that Fivetran's pricing is steep - especially if you plan on syncing high-volume connectors like Google Search or Google Ads (at least those are the highest-volume connectors for us).
What problems is the product solving and how is that benefiting you?
Using Fivetran allows us to centralize data across our most essential source systems. The seamless integration with dbt additionally facilitates the planning and execution of transformation jobs overarching the whole data pipeline. The only thing currently missing is some Reverse ETL feature.


    Kyle C.

Great tool for our lean startup tech stack

  • February 21, 2023
  • Review provided by G2

What do you like best about the product?
Census is easy to use and connects our different data sources, providing the correct information to the business units. Writing SQL quickly to give the right team data without involving our dev team has streamlined our business.
What do you dislike about the product?
When you have a lot of continuous syncs going on at once, it can bog down our data warehouse, which will sometimes hinder our data team's ability to execute timely queries.
What problems is the product solving and how is that benefiting you?
We were looking for a tool that allowed us to quickly connect and send data to systems for different business units to take advantage of. Census cut out the need for developers to write APIs and allows us to send data on the fly by simply adjusting a SQL query.


    Daniel G.

Great Functionality

  • February 21, 2023
  • Review provided by G2

What do you like best about the product?
The easy front end interface for syncing data to Salesforce. This enables our team by allowing us to utilize Salesforce for more operational functions.
What do you dislike about the product?
Haven't found anything yet. It's been very helpful.
What problems is the product solving and how is that benefiting you?
It pushes our data in near real- time into Salesforce. This allows us to use Salesforce for more use- cases rather than having to build a customer app.


    Antonio L.

This product is a lifesaver!

  • February 21, 2023
  • Review provided by G2

What do you like best about the product?
Fivetran has enabled us to connect all our disparate SaaS data sources into Snowflake and combine them with our in-house data. It is fast, reliable, and they constantly keep up with changes so we do not have to. It has been a lifesaver in getting several sources of data together without worrying about writing our own event processor or other solution.
What do you dislike about the product?
Cannot say anything bad, we have not had an issue yet.
What problems is the product solving and how is that benefiting you?
We use several SaaS platforms, and have a lot of internal databases. Our customers want to see integrations of data between those sources and our data, and prior to Fivetran, our ways of doing this were very primative. Enter Fivetran, and now we have constant automated collection of our SaaS data, our relational data is being integrated into Snowflake as well, and we are finally able to provide our users with simple sets of data sources combining all of our platforms from 1 location.