My primary use case for PeerSpot is generating high-quality, authentic customer peer reviews that can be used across marketing, sales enablement, and customer advocacy programs.

I have worked with PeerSpot across three organizations over the past decade, primarily to capture credible customer voice, support buyer-journey validation, and create reusable customer proof points.

PeerSpot has materially improved our ability to scale trusted customer validation.

The structured, writer-led interview process ensures reviews are delivered by real practitioners, which significantly increases credibility and internal confidence in using the content externally.

The resulting assets—customer quotes, full reviews, and co-branded PDFs—enable faster go-to-market execution, stronger messaging, and consistent proof points across campaigns.

PeerSpot also contributes meaningfully to SEO, SEM, and overall category visibility, extending reach well beyond what we could achieve independently.

Writer-led customer interviews ensure authenticity, depth, and quality, which is critical for trust.

The Peer Quote Assistant is extremely effective for quickly sourcing attributed, role-specific testimonials to support marketing and sales efforts.

Downloadable co-branded PDF case studies provide immediately usable customer assets that extend the value of each review.

Customer attribution and role clarity make the content far more actionable and credible for buyers and internal stakeholders.

I would like to see multiple options to create links to track campaign success across multiple marketing opportunities.

Also, I would like to move towards capturing video interviews in the future.

I have used PeerSpot for 9 years.

I have used several other solutions, each different. PeerSpot's content creation is second to none. It is valuable to have customer insight for new products to support launches, etc.

PeerSpot should be viewed as a strategic investment rather than a transactional review platform.

When factoring in the volume of reusable customer assets, SEO/SEM impact, and advocacy pipeline it enables, the ROI is strong.

Pricing is reasonable when aligned to clear activation plans across marketing, sales, and advocacy.

The Customer Success Managers are fantastic. They are very knowledgeable and responsive, providing strategic planning and support for a comprehensive, integrated plan.

We use PeerSpot reviews in every aspect of marketing, from product pages to social promotion, in pitch decks to customer success stories.

PeerSpot has given us so many great reviews with context, making them easy to share on the website and with prospects with a simple link.

I love the ready-made widgets that we can incorporate on our website anywhere, and I can customize them as new reviews come online.

I have no improvement suggestions.

We have used the solution for many years.

We use Gartner Peer Insights as well. It is not as user-friendly, and the reviews are not nearly as comprehensive.

The customer relationship team is so helpful, often providing ideas for use of the content and ideas for generating more reviews.