Ortto
OrttoReviews from AWS customer
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Ortto: Intuitive Email Marketing with Powerful Automation and Excellent Support
What do you like best about the product?
I've been using Ortto for email marketing for over a year now and highly rate the tool. The user interface is clean and intuitive - it's easy to find what you're looking for and navigate between the different features. The journey builder is sophisticated in its capabilities yet easy to use. The customer support is excellent - quick to respond and very helpful. The team always follow up with updates on any outstanding issues or questions. We've also received performance tips from the wider Ortto team with regular reports to help us stay on top of performance and identify any issues.
Compared to the previous email marketing tool our company was using, I've been able to create much more complex automations that have increased engagement and give me a clearer view on how our campaigns are performing.
At time of writing this review, the landing page builder has just been released and that's a huge bonus. I've been using Typeform, which came at an additional cost, so having a solution in Ortto will be a cost saving. The available integrations, including Typeform, Salesforce and Meta, is one of the reasons our company chose this software. Implementing these integrations hasn't always been smooth, but that seems to be an issue with the capabilities and reliability of those tools, rather than Ortto.
So overall, I'm a huge fan and would recommend the software to others.
Compared to the previous email marketing tool our company was using, I've been able to create much more complex automations that have increased engagement and give me a clearer view on how our campaigns are performing.
At time of writing this review, the landing page builder has just been released and that's a huge bonus. I've been using Typeform, which came at an additional cost, so having a solution in Ortto will be a cost saving. The available integrations, including Typeform, Salesforce and Meta, is one of the reasons our company chose this software. Implementing these integrations hasn't always been smooth, but that seems to be an issue with the capabilities and reliability of those tools, rather than Ortto.
So overall, I'm a huge fan and would recommend the software to others.
What do you dislike about the product?
Honestly, I can't think of anything. Even when things haven't worked how I thought they would or if there have been bugs, the team have always been so responsive and actioned fixes as quickly as possible that it's hard to find fault.
What problems is the product solving and how is that benefiting you?
Ortto solves the problem of managing customer communication at scale when you also need to rely on personalisation for more effective messaging. It's benefitting us by enabling us to do that while pulling in data from different sources.
Powerful Yet Intuitive System
What do you like best about the product?
It's a perfect combination of a system that is extremely powerful but also very intuitive and easy to use.
It works extremely well with Salesforce.
The support team is very knowledgeable, responsive and proactive in helping to solve any questions or issues we have.
The support during implementation was fantastic.
It works extremely well with Salesforce.
The support team is very knowledgeable, responsive and proactive in helping to solve any questions or issues we have.
The support during implementation was fantastic.
What do you dislike about the product?
Honestly there is nothing I dislike. There are some features I'm keen to see added like conversational messaging, but that's about it.
What problems is the product solving and how is that benefiting you?
Ortto has allowed us to bring all our data into one system and link salesforce with our website and event forms so that we have a clear view over supporter engagement and flows. The integrations and API has allowed us to basically achieve everything we need.
Seamless Automation and Insightful Analytics in One Platform
What do you like best about the product?
Ortto provides an excellent combination of marketing automation, customer journey mapping, and analytics in a single platform. Its visual campaign builder and intuitive interface make it easy to design workflows, segment audiences, and track performance in real time.
The best part about Ortto is its ability to integrate data from multiple sources and present it through clear, actionable dashboards. It gives a complete view of customer behavior, helping us make data-driven marketing decisions with confidence.
The best part about Ortto is its ability to integrate data from multiple sources and present it through clear, actionable dashboards. It gives a complete view of customer behavior, helping us make data-driven marketing decisions with confidence.
What do you dislike about the product?
While Ortto is powerful, it can take some time to explore all its features and understand the full potential. A few advanced settings could be made more intuitive for first-time users.
What problems is the product solving and how is that benefiting you?
Ortto helps us automate customer communication, manage email campaigns, and track user engagement in one place. This has reduced manual effort, improved lead nurturing, and increased overall marketing efficiency.
easy to use
What do you like best about the product?
lots of options to tag clients, good ui.
What do you dislike about the product?
can be hard to find specific users in the data base
What problems is the product solving and how is that benefiting you?
client organization and tagging
Great Product, But Not Ideal for Smaller Businesses
What do you like best about the product?
I enjoyed the 'Visual Journey' aspect of the product as well as the way it offers multiple avenues to reach patients— text, in-app, and email!
What do you dislike about the product?
The price point isn't ideal for a business our size.
What problems is the product solving and how is that benefiting you?
The variety of ways that are offered to reach our patients is very beneficial. It's a nicely customizable product to tailor to certain patient demographics/behaviors. It's helped when promoting whitening specials or Invisalign events.
The new autopilot now combines customer data, automation, and reporting in1 interface.
What do you like best about the product?
The visual journey builder makes automation feel intuitive and accessible. Advanced segmentation options allow for targeting based on both user behavior and demographic data. With support for multiple channels, including email, SMS, and in-app messaging, communication can be managed seamlessly. Real-time analytics and customizable reporting provide valuable insights, and integration with Salesforce adds to its versatility.
What do you dislike about the product?
The pricing feels quite steep, and there are some limitations when it comes to reporting. Additionally, the support could be improved, as it is not the best.
What problems is the product solving and how is that benefiting you?
Automating campaigns in editorial sites and small brands that we want to keep apart of our big portfolio
Great customer data and marketing automation platform
What do you like best about the product?
Ortto combines customer data management, email marketing, and automation in a single platform. I like how easy it is to build customer journeys and segment audiences based on behavior and demographics. The dashboards are very clear, making it simple to track conversions, engagement, and campaign success.
What do you dislike about the product?
The learning curve can be steep at first, especially when setting up more advanced automations. Also, while integrations are strong, a few more native options with niche tools would make it even better.
What problems is the product solving and how is that benefiting you?
Ortto helps centralize customer data and connect it directly to marketing automation. This solves the problem of fragmented systems and makes it easier to understand customer behavior, personalize communication, and improve retention. It has helped me save time on manual tasks while boosting overall campaign performance.
Powerful and Vibrant Marketing Automation Strategies from Ortto, but With Limits
What do you like best about the product?
Ortto supports both marketing automation and customer data consolidation from different sources
We get customers visualized journey, where trends and behaviors are recorded
The onboarding process is made seamless due to the responsive customer help and live chat
Ortto embrace multiple channels, all aimed at making marketing successful
We get customers visualized journey, where trends and behaviors are recorded
The onboarding process is made seamless due to the responsive customer help and live chat
Ortto embrace multiple channels, all aimed at making marketing successful
What do you dislike about the product?
Most of the features are locked behind the premium version of Ortto, and this caps the efficiency and reliability of the app
The developer failed to make the app conduct deep and predictive analysis, which are vital to making a company more competitive
The developer failed to make the app conduct deep and predictive analysis, which are vital to making a company more competitive
What problems is the product solving and how is that benefiting you?
We use Ortto to soil or unify customer data, which plays a crucial part on personalized communication or marketing
All our marketing campaigns are efficiently tailored and facilitated by the app
We conduct powerful and reliable targeting, and this ensure no irrelevance in marketing or messaging
We constantly scale our marketing efforts and ensure that all automations done are focused and responsive
All our marketing campaigns are efficiently tailored and facilitated by the app
We conduct powerful and reliable targeting, and this ensure no irrelevance in marketing or messaging
We constantly scale our marketing efforts and ensure that all automations done are focused and responsive
Intuitive Journey Builder with Room to Grow in Analytics
What do you like best about the product?
Ortto makes it really easy to create and manage customer journeys. The drag-and-drop builder is straightforward, and we were able to launch our first automated campaigns quickly. I also like that it pulls in data from different sources, so we can segment audiences without constantly leaning on engineering. The UI is clean, and the support team is responsive and helpful whenever we’ve had questions.
What do you dislike about the product?
As our needs have grown, we’ve noticed limitations in reporting and advanced segmentation. Custom dashboards are not as flexible as we’d like, and sometimes we need more detailed attribution than Ortto currently provides. The pricing also scales up quickly as your contact list grows.
What problems is the product solving and how is that benefiting you?
Ortto has helped us centralize customer data, making segmentation much faster and more accurate.
Love Ortto - does everything I needed it to and a lot more
What do you like best about the product?
The UX design itself makes using Ortto a pleasure; the functionality is top, I don't have any complaints except I'm not using it to it's full extent because it's always got more to offer than we've got time to implement - a good problem to have! Support and account managers are amazing too, really can't complain about anything.
What do you dislike about the product?
Nothing comes to mind - I guess it's very sophisticated so as I said, it's evolving at a faster pace than our business needs - this isn't a bad thing.
What problems is the product solving and how is that benefiting you?
Automation of all our marketing and comms and supporting with UX via integration of user research touch points. Reporting and syncing helps us better understand our customers and we're able to efficiently tie together a lot of product and marketing requirements in one tool.
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