Ortto
OrttoReviews from AWS customer
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Easy to use, awesome customer support but glitchy
What do you like best about the product?
The UX is really clean and platform is easy to understand and use. The workflow builder is intuitive and there are lots of options to build and customize emails to look and feel the way you want them to. The audience filters are powerful in the sense that you can combine contact and company properties together, and still get instant results - something I've not seen in more well known CRMs that I've used.
They've also got awesome customer support who are really prompt responding, though sometimes the resolutions that they give can be a bit hit and miss.
They've also got awesome customer support who are really prompt responding, though sometimes the resolutions that they give can be a bit hit and miss.
What do you dislike about the product?
To be honest, there's not much to dislike about Ortto except that they are expensive and glitchy. For example, there was an important campaign that we ran where the branching logic hinged on a date comparison. Contacts were supposed to go down branch A if they entered the sequence before a particular date, and branch B otherwise. It worked fine when we tested prior to launch. On the day we set it live, for some unknown reason the logic went the other way and contacts that were supposed to go down branch A went to branch B and vice-versa. We had to halt the campaign and do damage control. This was just one of multiple glitchiness that we experienced on the platform. Needless to say, we had reliability issues with Ortto after that.
I also dislike that they can't properly attribute a conversion. On many occasions, I've seen the same conversion attributed to more than one campaign. And that makes it a challenge to gauge performance of campaigns.
The other I dislike is the global send frequency cap for all contacts. Would have made more sense if we were able to override the cap for a select number of users for testing stuff. Then we wouldn't have to impact all customer and leads by removing the global cap.
I also dislike that they can't properly attribute a conversion. On many occasions, I've seen the same conversion attributed to more than one campaign. And that makes it a challenge to gauge performance of campaigns.
The other I dislike is the global send frequency cap for all contacts. Would have made more sense if we were able to override the cap for a select number of users for testing stuff. Then we wouldn't have to impact all customer and leads by removing the global cap.
What problems is the product solving and how is that benefiting you?
We needed a platform that could do campaigns and capture leads on our marketing website
Good tool, some limitations
What do you like best about the product?
Easy to use, very user friendly UI.
Good pricing.
Good pricing.
What do you dislike about the product?
Journeys still have some limitations, not as evolved as other tools.
Some of the functions avaiable are not connected to each other.
i.e. Can't use a journey to automate a modal, or create a multi-step modal.
Some of the functions avaiable are not connected to each other.
i.e. Can't use a journey to automate a modal, or create a multi-step modal.
What problems is the product solving and how is that benefiting you?
Communicate effectively and fast with our users
Great platform, even better customer support
What do you like best about the product?
The platform is very easy to understand and use, and when I encounter any issues, the Ortto team is always friendly and very helpful.
What do you dislike about the product?
That there are some features still missing
What problems is the product solving and how is that benefiting you?
It help us reach our customers in a very easy way.
Great Product and Exceptional Support
What do you like best about the product?
I’ve been in web development and support roles for over 20 years. I’ve used thousands of SaaS products and services. I’m delighted with the level of pre-sale and after-sale support at Ortto.
Ortto staff patiently and intelligently answered many many pre-sale questions over a long period.
And the support after we jumped on board has been exceptional from everyone I’ve dealt with at Ortto who have gone above and beyond - actually taking the time to read my questions and understand what I’m asking, anticipate needs, follow-up, be pro-active and offer great advice.
They are also encourage feedback and feature requests and are open about the product roadmap.
We are only about 6 months in, so haven't fully explored all the product has to offeryet, but so far, well done on a great, easy to use product, and an exceptional support team.
Ortto staff patiently and intelligently answered many many pre-sale questions over a long period.
And the support after we jumped on board has been exceptional from everyone I’ve dealt with at Ortto who have gone above and beyond - actually taking the time to read my questions and understand what I’m asking, anticipate needs, follow-up, be pro-active and offer great advice.
They are also encourage feedback and feature requests and are open about the product roadmap.
We are only about 6 months in, so haven't fully explored all the product has to offeryet, but so far, well done on a great, easy to use product, and an exceptional support team.
What do you dislike about the product?
For a smaller business or NFP, it could be on the expensive side.
What problems is the product solving and how is that benefiting you?
As an NFP that uses Salesforce, Ortto is helping us with lead generation, retention, scale, supporter satisfaction, connection and engagement. It's enabling us to better understand our supporters and provide value to them, with messaging tailored to their specific needs and interests.
A stellar support team!
What do you like best about the product?
We started using Ortto for our business a few months ago. We work with it on a daily basis. Besides the fact that it's a very intuitive platform that does what it's supposed to, the most outstanding thing to mention is their support. Our account manager is amazing to work with, super quick with answering questions and solving problems. Their whole support team in general is probably one of the best I've ever worked with. They are fast, helpful, and it seems like they have great processes in place to make sure they can work in an efficient way.
What do you dislike about the product?
At this point, there is nothing I can think of.
What problems is the product solving and how is that benefiting you?
It's automating our marketing process and is replacing our old CDP in the long run.
Great marketing tool for email and more
What do you like best about the product?
Ortto is a great marketing tool, offering a few ways to contact customers, but it has features thatmake separating customers into select categories easily and automatically. We use Ortto many times a month to facilitate our marketing for our different departments. Creating templates and campaigns is simple and feature rich. Setting these campaigns is quite simple, allowing you to schedule in advance. integrating it into current customer databases is easy to implement also.
What do you dislike about the product?
the only downside I can think of was it was a bit of a learning curve coming from a different email marketing system, but if you stick to it and explore the options available it does everything that the other system did, plus a whole lot more.
What problems is the product solving and how is that benefiting you?
Being able to track customer files and integrate them into various user groups and levels, so we can prioritise and pinpoint our marketing.
Great CRM marketing tool for startups!
What do you like best about the product?
The ease of setting it up, the visual journey builder, the AMAZING customer support (their response time via live-chat is literally 2 min which is just unheard of for SAAS companies).
What do you dislike about the product?
It's not a 'dislike' but if you have a large customer base, you need to be using email channel fairly frequently to get the best ROI from it as they charge per contact (as opposed to per email sent). If you're an ecommerce brand with email as your primary revenue channel, Ortto is the way to go.
What problems is the product solving and how is that benefiting you?
We used Ortto for our customer journeys (e.g. onboarding, reactivation, retention, customer feedback / NPS) as well as one-off marketing campaigns. It was easy to set up and use and they improved their UI massively with their latest upgrade (from Autopilot to Ortto).
We also used the Segment <> Ortto integration to be able to create segments/audiences and send event-based, super personalised emails.
We also used the Segment <> Ortto integration to be able to create segments/audiences and send event-based, super personalised emails.
Use marketing techniques to expand your audience and build lasting relationships
What do you like best about the product?
The tool's efficiency and efficacy in performing its functions directly translate to time savings, an essential factor for our organization in reaching our goals. Similarly, it helps us manage our company's marketing efforts by automating our communications with our most promising leads via email. It helps us streamline the management of our company's marketing operations by automating email conversations with our best leaders.
What do you dislike about the product?
It should be more interactive and easy to use so that its users understand its value and put it to good use. All companies will be able to work more effectively to achieve their goals.
What problems is the product solving and how is that benefiting you?
Ortto helps us streamline our marketing automation processes and better address our customers' questions and concerns promptly. We may have in-depth conversations with our most potential leads and keep in touch with them for a very long time after they've signed a contract with us. It streamlines our company's advertising efforts by automatically following up with our best leads and answering their questions when they enter data about our offerings. Because of its flexibility and ability to standardize procedures, it has been adopted by all departments in our organization.
Easy to use
What do you like best about the product?
It was really easy to use and customer support is great when you want to know something
What do you dislike about the product?
I liked to use it but I continued to use more integrated tools
What problems is the product solving and how is that benefiting you?
I wanted to make my marketing automations. I was sending emails who subscribed our email lists.
Effective & Efficiant
What do you like best about the product?
The Ai powered content generation is incredibly fast and accurate saving a lot of valuable time and effort.
What do you dislike about the product?
Sometime the generated text wil lack a human touch and will feel robotic.
What problems is the product solving and how is that benefiting you?
We use Ortto for saving time for content genereation, improved content quality, increased productivity, cost effictiveness and overall total improvement for all content.
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