Ortto
OrttoReviews from AWS customer
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Great tool for personalised communication!
What do you like best about the product?
I love two things about Autopilot - how easy it is to setup a campaign and how much power you have with its features. You can automate based on any type of user activity and guide the lead / prospect / customer in any way you please - that is powerful!
What do you dislike about the product?
It's sometimes harder to completely understand how all the features work.
What problems is the product solving and how is that benefiting you?
Creating customers out of leads. It's really simple to use their campaigns, coupled with a marketing strategy to get most out of every lead that touches your business. Plus I've realised you can used them to automate tasks such as outreach for more information, asking to complete a step, etc.
Recommendations to others considering the product:
Try them out for a simple campaign. The price isn't low, so it's important you get the idea of the value first. If you have a bunch of subscribers, use them for a nurturing campaign only, or for a smaller campaign with just a limited number of subscribers.
I found that the biggest value is in campaigns where automation makes most sense - onboarding emails fit here perfectly, nurturing campaigns, even sales prospecting through automated emails is great here!
I found that the biggest value is in campaigns where automation makes most sense - onboarding emails fit here perfectly, nurturing campaigns, even sales prospecting through automated emails is great here!
Very easy to learn with some limitations for complexity
What do you like best about the product?
I really like how simple the software is to use. Just drag and drop.
What do you dislike about the product?
I don't like how limited the software is with regards to building out complex nurture tracks.
What problems is the product solving and how is that benefiting you?
We're using Autopilot to service several of our marketing agency clients who do simple marketing automation and email marketing. We built simple nurture tracks with lead scoring to trigger other tracks.
Does it what it needs to, but not much more.
What do you like best about the product?
Easy to design stories, but thats about it.
What do you dislike about the product?
Can't toggle stories on and off; need salesforce to unlock full functionality
What problems is the product solving and how is that benefiting you?
Basic marketing-automation spam - thanks for signing up! complete your registration! you did X, we sent you Y, etc...
My Favorite Marketing Automation Tool
What do you like best about the product?
Allows us to do everything we need. We can setup complex customer journeys quickly, and with confidence. The ability to automatically attach to an HTML form and make it functional saves a lot of time and allows us to insert complex forms anywhere without needing to have a separate form submission database.
What do you dislike about the product?
While there are some organization features like folders, I feel that journeys can get a little crowded quickly.
What problems is the product solving and how is that benefiting you?
Autopilot allows us to schedule complex marketing automation sequences with ease.
Recommendations to others considering the product:
Easier to use and more powerful than alternative marketing providers
Best and Worst for our product needs
What do you like best about the product?
I like setting a journey and forgetting about it.
What do you dislike about the product?
templates are hard to use unlike mailchimp
What problems is the product solving and how is that benefiting you?
We use autopilot to communicate with sites. the biggest benefit is setting and forgetting
Recommendations to others considering the product:
It's a great standard marketing tool.
Great simplified marketing automation
What do you like best about the product?
I like how easy the automation builder is to use. Their guides and presets are an excellent way to get into marketing automation as well. I think and organize sales processes visually. If you're able to work in flow charts or like sketching out customer journeys, then this will be a great product for you. I was able to jump right in to creating automation campaigns.
What do you dislike about the product?
Not as robust as some of the other more specialized tools such as Pardot. My partner who is a digital marketing expert is not a big fan of Autopilot because it is too simplified for her tastes.
What problems is the product solving and how is that benefiting you?
We are creating transactional emails and follow up drip campaigns. The greatest benefit that I have seen is how the system allows pretty much anyone to pick it up quickly and use it. We don't have to wait for a specialist to spend time to navigate the system - the rest of the team can use it.
Recommendations to others considering the product:
If you're interested in getting marketing automation for your company for the first time, then you should strongly consider Autopilot for your needs. It's an excellent, simple tool that will help you break into the concepts of automation in a sleek package. Definitely user friendly, Autopilot is useful for power users and the less technically inclined.
Solid when used for light marketing automation
What do you like best about the product?
Simple, visual and intuitive. It's a really simple way to get started with email journeys. We used it well for responding to demo requests
What do you dislike about the product?
Ability to deal with complex journeys. We've moved onto PersistIQ for outbound email and Hubspot for Marketing Automation, but still use Autopilot in places
What problems is the product solving and how is that benefiting you?
Marketing Automation
Recommendations to others considering the product:
It's been great for lightweight things, but we've moved on to other software for more complex journeys
Next level automation
What do you like best about the product?
My favorite part is the integration with Slack. I like to be notified when I get new sign-ups on my website.
What do you dislike about the product?
I would prefer to see an easier way to send one off emails.
What problems is the product solving and how is that benefiting you?
We are currently tracking open rate for each individual customer. This allows to see who are the most engaged recipients
Recommendations to others considering the product:
zapier integration is amazing and a must with any email system
Some good some bad
What do you like best about the product?
I like that I can automate some of the repetitive tasks in our email. We have a weekly reminder for a live webinar and autopilot has made it possible for me to set and almost forget it.
Additionally it is possible to automate new client journeys from their own sign up.
Additionally it is possible to automate new client journeys from their own sign up.
What do you dislike about the product?
It's a bit clunky. Some of the things I like best are actually things I've "hacked" the system to do because it's not designed to be used the way we use it.
What problems is the product solving and how is that benefiting you?
Staying in touch with our existing clients and keeping them up to date on changes in our industry.
Recommendations to others considering the product:
Be sure you know how you plan to use this and evaluate carefully during your trial period. This probably isn't for everyone as is.
Affordable & Great Functionality
What do you like best about the product?
After using Mailchimp, transitioning to Autopilot really brought our marketing game to the next step. We can see detailed user behave, live actions on our website, and have the ability to really segment our marketing.
What do you dislike about the product?
I wish the Salesforce integration was a little bit deeper, primarily with Campaigns. We've just started using Campaigns in Salesforce and I wish there was a way to add campaign members to a salesforce campaign via an Autopilot journey.
What problems is the product solving and how is that benefiting you?
We needed to step up our marketing game. With Autopilot, we've increased lead generation and have the tools to continue to revamp our marketing efforts and provide more tailored messaging to our prospects.
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