Ortto
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Powerful Automation Tool
What do you like best about the product?
We've only just started using Autopilot, but we're thrilled with how easy it is to set up the journeys and how complex and detailed you can make them. The support has also been phenomenal. From group webinars to one-on-one conversations with the support team, they've gone above and beyond to meet our needs.
What do you dislike about the product?
Some key integrations are still missing, most notably Mailchimp. We had many beautiful Mailchimp templates that we were unable to migrate over, despite the bet efforts of the support team. We ended up building new emails in the Autopilot builder, but they are not as visually rich as the ones we had in Mailchimp. Ultimately, however, the other features Autopilot provides persuaded us to make the switch.
What problems is the product solving and how is that benefiting you?
Automating our marketing funnels and making them even more personalized and segmented. Autopilot makes this easy.
Recommendations to others considering the product:
Attend the pre-sale webinar - it's well worth your while. Your onboarding rep is also a valuable source of information, and the support team will also help you considerably even if you're only on a free trial.
Best automation marketing platform I've ever used.
What do you like best about the product?
The ease of use and the integrations with third parties. This is a new breed that gets it. This is the best automation platform and I've used. I've used: Marketo/Hubspot/Bronto as the others.
What do you dislike about the product?
At the moment not a lot I don't like. My wish list would be to eventually add in some AI that helps us understand the most valuable customers (we are B2C with lots of data, would love an AI layer added that also analyzes our sales data to figure out high value and potential high value users, like Zaius does).
What problems is the product solving and how is that benefiting you?
Improving our conversion rates, more timely and personalized communications with our users. Improving the overall funnel from visit to purchase.
Great automation for marketing.
What do you like best about the product?
The visual layout. It gives you a clear sense of what you are doing. Connecting the blocks and adding events is very intuitive.
What do you dislike about the product?
The organization of lists and contacts. If you use a guidebook or make your journey a guide book, all the lists get duplicated, or new lists are added from the generic guidebooks. That can get frustrating if you are just trying to get a sense of what to do and how to use the program.
What problems is the product solving and how is that benefiting you?
Contacting more customers more efficiently. The best part is I can get a real sense of how our customers interact with our emails, what works and what doesn't.
Recommendations to others considering the product:
Schedule a time with one of the trainers or salespeople. Once they explain it a little bit, you will want to use it. It works like it says it will.
My new best friend Autopilot.
What do you like best about the product?
The entire experience is easy to use. The drag and drop feature makes it easy to build new journey's (sequences) quickly. My work is not only easy to create but it is also very easy to edit and collect data. Also, tracking attribution across our email campaigns and other channels has proven that autopilot is a key tool beyond email automation.
What do you dislike about the product?
I have a few issues with some of the features in the main dashboard for reports: I would prefer to set custom dates as default. When navigating through the funnel reports- it would be great if i could easily see a visual report of how emails are performing compared to the others. Find this information is do able, however i wish i could see the "high level" view before running a report per campaign.
What problems is the product solving and how is that benefiting you?
Attribution! Attribution! Attribution! My team ditched another a couple other apps when we discovered how effective Autopilot was at tracking actions on our site. Custom segmentation feature is really easy for creating custom scoring and building detail insights.
Recommendations to others considering the product:
You have to try it to believe it. The support staff has been amazing!
User friendly work flow/email marketing service
What do you like best about the product?
User friendly and amazing customer service. Complete automation and segmentation for leads. All you need in one service.
What do you dislike about the product?
A bit of a learning curve to start; a bit expensive
What problems is the product solving and how is that benefiting you?
Segmentation of leads and personalized lead campaigns. Great tips and guidance from Autopilot staff.
Recommendations to others considering the product:
Try out the free month! You will not be disappointed with the customer support to get you up and running.
Outside Sales Manager
What do you like best about the product?
I like that I can create customizable marketing experiences for new contacts and prospects. This saves me a ton of time from manually having to follow up, and allows me to track if a prospect is showing interest through engagement. This allows me to follow up automatically, and directly contact them if they are showing a lot of interest.
What do you dislike about the product?
I sometimes have trouble figuring out exactly how to create what I have in mind. I know from their training and articles that the things are possible, but struggle to figure it out on my own and get nervous when I initially launch the journey that it will not be done correctly resulting in a weird experience for the contact.
What problems is the product solving and how is that benefiting you?
Appointment setting, prospect and customer follow up, working on a more robust and integrated marketing journey for sales.
Recommendations to others considering the product:
Do as much during the free trial as you can so that you can really get a feel for how it works and if it is a good fit for your goals.
The best marketing automation tool on the market
What do you like best about the product?
It's built for everyone, not just developers or tech experts. It's intuitive and great fun to use. The capabilities are awesome and constantly growing, whether you're looking to score leads, send automated (and trigger-based) emails, send an SMS message or even alert a team member about a key issue or contact. The integrations are really good and growing. The integration with Salesforce is fantastic and the tool can be used process leads before they go into Salesforce. There are some really interesting things that you can do with Intercom and journeys can be as simple or as complex as you need. We're able to build custom journeys on the fly and test new campaigns very quickly, without any need for external help. A/B testing is really great within the tool too; you can test different routes depending on actions that leads take and you can a/b test individual messages and actions, which is great when you want to segment your audience.
What do you dislike about the product?
The pricing is great with low numbers of contacts but quickly shoots up over the 10 and 20k mark. As soon as you go over the threshold you're charged $hundreds more each month.
What problems is the product solving and how is that benefiting you?
All aspects of marketing automation with little effort and quick results. Routing and scoring leads is also great based on their actions.
Recommendations to others considering the product:
Give it a try and see how easy it is to use and implement. Getting up and running is quick.
Best marketing automation tool Ive used
What do you like best about the product?
Super easy to use, visually clean, easy integration, awesome support. Love everything about it.
What do you dislike about the product?
The email interface isnt as customizable as it could be and I wish you could see all of your emails from the main dash rather than having to click into a journey
What problems is the product solving and how is that benefiting you?
Identifying website visitors and turning them into prospects has been huge for us. AP is lightweight and super easy to use, making marketing automation a fun part of my day rather than a headache.
Recommendations to others considering the product:
Do it. It's amazing.
Endless Possibilities
What do you like best about the product?
After learning the basics of the system there are endless possibilities on how you can keep in touch with your clients. This is customizable in ways that can fit any industry. While it takes a little time to get set up, once you get the hang of, it is going to save you hundreds of hours a year.
What do you dislike about the product?
It is hard to get at first since there is so much power on the higher end tasks, it is scary to send these to your clients the first time. It is hard to tell when it is set up correctly, they are making it easier to get help so you know your clients are getting the right messages.
What problems is the product solving and how is that benefiting you?
Being a small business it helps us keep in touch with our clients, especially since we have annual clients who we want to make sure always remember us. It used to take me hundreds of hours to keep in touch with them, now it is only a few hours.
Recommendations to others considering the product:
Give it time, spend the time to get to know everything and make sure you ask questions to their experts, it is WELL worth your time.
Autopilot is exactly what we were looking for
What do you like best about the product?
Our business looks like this: We use Segment, Intercom, our own code, Salesforce, Zapier, and a whole load of typical startup stuff.
We wanted to have a really detailed and controlled marketing automation system that was customizable enough to do what we wanted, but still a breeze to use.
I've personally tested basically everything out there, and chose Autopilot.
We wanted to have a really detailed and controlled marketing automation system that was customizable enough to do what we wanted, but still a breeze to use.
I've personally tested basically everything out there, and chose Autopilot.
What do you dislike about the product?
I'd like to see tighter integration with some non-salesforce CRMs, but they have a full API.
What problems is the product solving and how is that benefiting you?
Marketing automation and connecting the entire business into the sales funnel.
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