Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Valuable AI Analysis and Data Extraction for Crisis Trend Insights
What do you like best about the product?
The data extraction and AI analysis are the most valuable parts for me. They help identify trends during a crisis and understand who the authors are, along with overall engagement trends.
What do you dislike about the product?
There are some API limitations with social media platforms when it comes to extracting data from the day we enter #. We need backdated Instagram data.
What problems is the product solving and how is that benefiting you?
My social listening mentions help me track what people are saying about my brand, so I can identify issues and work on them accordingly. I can also follow conversations about my brand and review insights like word clouds, demographics, authors, and more.
Great Media Lists and Top-Notch Support, but Menus Can Be Confusing
What do you like best about the product?
The media lists are great, and the customer service is absolutely top notch.
What do you dislike about the product?
Sometimes the menus, etc. are not super user friendly. We spend a lot of time trying to "undo" inadvertent mistakes.
What problems is the product solving and how is that benefiting you?
Meltwater lets us reach a lot of media in an efficient way.
Effective Press Release Tool with Extensive Media Reach
What do you like best about the product?
I like that Meltwater has extensive lists filled with a wide variety of media journalists and media sources that we can reach out to. This helps us get more coverage for our press releases. I also appreciate that we have the freedom to create our own lists, benefitting from the large database available. Plus, the initial setup was very easy, making the transition smooth.
What do you dislike about the product?
It's very rare, but once in a while, I'll have a situation where I can't find a city on the map and there's no journalist available in that area.
What problems is the product solving and how is that benefiting you?
Meltwater reaches a vast number of media outlets, giving us better coverage on our press releases.
Great Interface and Functionality
What do you like best about the product?
Interface and functionality. It's UX design is great, and anything you'd like to do seems to be there.
What do you dislike about the product?
Price and constant changing. Its very expensive and I understand there's always improvements but there are too many changes to get used to the platform and then have it change.
What problems is the product solving and how is that benefiting you?
Letting us monitor the internet for topics related to us. We like to be updated regularly with what is being talked about and the email alerts and easy to use searches are very helpful.
Great Centralized Lists, but Reporting Filters and Boolean Setup Are Confusing
What do you like best about the product?
Centralized lists are the best! Reporting is good, but difficult to cull out what isn't needed. Customer support has been very good.
What do you dislike about the product?
Setting up reporting so that I don't get results I don't need. The boolean is confusing to set up.
What problems is the product solving and how is that benefiting you?
Trying to gather contact information on a national level - to reach smaller markets - would be nearly impossible without this system.
Superior Monitoring & Social Listening That Elevates Brand Decisions
What do you like best about the product?
The monitor and explore features are far superior to competitors. This really elevates our internal social listening and has allowed our social listening to inform wider brand and business decisions.
Meltwater team are very helpful and enthusiastic. They're communicative and always happy to help resolve issues or business challenges.
The platform useability and appearance are great.
Meltwater team are very helpful and enthusiastic. They're communicative and always happy to help resolve issues or business challenges.
The platform useability and appearance are great.
What do you dislike about the product?
Publishing could probably use some work. Ability to add in-app music on Meltwater, upload carousels to TikTok and more would really help reduce the need to use in-app features for social platforms
What problems is the product solving and how is that benefiting you?
We use it as the main hub for all social media and community management activity, ranging from social listening to community management and content scheduling, as well as trend analysis and more
Robust Reporter Database & Useful Analytics, but Navigation and AI Need Work
What do you like best about the product?
I think it has a robust database of reporters and the reporting/analytics functions are very useful.
What do you dislike about the product?
I find it difficult to navigate and the AI features are not that impressive.
What problems is the product solving and how is that benefiting you?
It helps me find reporters I need to send releases on faculty research. And it helps track where WashU mentions are placed.
Powerful Tool, Yet Not Intuitive
What do you like best about the product?
I'm still getting used to Meltwater, but it feels useful for finding reporters who are writing about different topics. I value the search functions, which help in identifying reporters. The function of emailing reporters is really simple, and I like the way the emails look. It is definitely an improvement over our previous services.
What do you dislike about the product?
Meltwater is not as intuitive as other services I've used. I'm still getting used to it and trying to figure out how to best find what I'm looking for. I'm also not really sure how to make the best reports. The initial setup hasn't been that easy. We've had to do a lot of work to build our search functions, and I do not find Meltwater to be intuitive, so I'm constantly having to remember how to do what I need to do.
What problems is the product solving and how is that benefiting you?
I use Meltwater for media tracking, identifying reporters, and finding stories. It's useful in finding reporters writing about different topics.
Streamlines Mentions Monitoring, Needs More Personalization
What do you like best about the product?
I use Meltwater to track and monitor our company's mentions across the web. It helps us stay up to date by removing all the manual aspects. I really like how it automates the searches and shows them in one place. The automated searches are particularly valuable because they allow me to check where and who is mentioning our company, as well as key words and competitors.
What do you dislike about the product?
The alerts and reports aren't as personalizable as I'd like it to be. Providing more filters, such as type of content maybe.
What problems is the product solving and how is that benefiting you?
I use Meltwater to track company mentions, automating and centralizing search results. It removes manual work and shows where and who is mentioning us, highlighting keywords and competitors.
Tools in One Place, but Clunky Navigation
What do you like best about the product?
A lot of tools in one place. I especially like the search features for writers.
What do you dislike about the product?
The navigation is very clunky. Setting up reports is also cumbersome and still requires a lot of refining once downloaded.
What problems is the product solving and how is that benefiting you?
Easily distributing outreach to multiple targets, with segmentation.
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