Meltwater Suite (UK)

What do you like best about the product?

I like Meltwater's user experience and its very good UI, which makes it easier to navigate and interact with. I also appreciate its ability to get through pesky paywalls, making access to information hassle-free. Another thing I enjoy is the connection capability, allowing us to have multiple connections to Instagram and Facebook pages for our competitors and industry pages. This gives us a good idea of what our competitors are doing and insight into who is talking about us, even if they aren't tagging us correctly or at all. The explore feature is also useful, as it lets us set up searches for different keywords in different regions, providing valuable insights.

What do you dislike about the product?

The Boolean search method is great, but it does not filter out context that is incorrect. For instance Stockyard is wildly used in America as the name of a location. Works for Nike. Not for us.

What problems is the product solving and how is that benefiting you?

I use Meltwater for benchmarking against competitors, monitoring brand mentions, and understanding our online presence. It helps us track brand sentiment and competitive analysis effectively.

What do you like best about the product?

I really like the real time monitoring and media list building option.

What do you dislike about the product?

Sometimes the platform doesn't pickup broadcast or the keywords it's picking up is incorrect.

What problems is the product solving and how is that benefiting you?

Giving us key insights around coverage

What do you like best about the product?

Meltwater helps me gain valuable insights into audience conversations, market trends, consumer sentiment, and brand performance. These insights are incredibly useful in shaping my marketing strategies, planning promotional activities, identifying new opportunities, and making more informed decisions. It allows me to better understand what our audience is talking about, what matters to them, and how we can create more relevant and impactful campaigns. Overall, Meltwater has become an essential tool in my marketing toolkit. I’m genuinely happy to work with them and would highly recommend Meltwater to any marketing professional looking to strengthen their social listening capabilities, improve their marketing strategy, and make a greater impact with their campaigns!

What do you dislike about the product?

So far Nothing. I really like work with Meltwater

What problems is the product solving and how is that benefiting you?

What I appreciate most is how Meltwater transforms social conversations and data into actionable insights that I can apply directly to my work. It saves time, supports smarter decision-making, and helps me stay ahead of trends in a fast-changing digital landscape.

What do you like best about the product?

i like the reddit monitoring tools available

What do you dislike about the product?

It doesn't always pick up the posts that are shared about the client and subject

What problems is the product solving and how is that benefiting you?

its helping me not have to spend as much manual time searching the brand

What do you like best about the product?

The platform is really good and does what we need but the integration to Globe Newswire is one of the hidden gems. It is a far more cost-effective alternative to other wire services.

What do you dislike about the product?

There is little to dislike. The team is very responsive to issues or challenges I face and work hard to address them in a timely manner.

What problems is the product solving and how is that benefiting you?

Meltwater helps us with capturing and sharing data analysis on how effective our media relations campaigns are as well as is a key cost-savings factor for our wire distribution service. For anyone considering Meltwater, you should consider adding Globe Newswire to the subscription.

What do you like best about the product?

The social listening side is probably one of my favorite parts. I also like the media monitoring as it adds context beyond our own social channels. The integrations are also useful, and we do not have to constantly jump between disconnected tools to piece together campaign information. Pulling together campaign performance and showing what actually happens is much more straightforward with Meltwater.

What do you dislike about the product?

The amount of information can feel overwhelming at first, as well as the interface not feeling intuitive in the beginning, and pricing also made us pause, but these were the least important things in front of Meltwater’s incredible potential.

What problems is the product solving and how is that benefiting you?

Meltwater’s intelligence actually made a difference by giving us better context when deciding what deserved a response or further investigation. It also helped us in achieving track of brand conversations. Keeping track of brand conversations. With the ongoing support and smooth performance, Meltwater gave us a central view of those conversations.

What do you like best about the product?

It's relatively simple to use, works well with verbiage copied over from Microsoft Word, and has a nice database of media contacts to work with. We have not needed to use it for a ton, but we were kindly walked through all of its features regardless, and it has worked well when we've used it. I am not privy to how much we are paying for this service, but I understand that we feel we're getting a good value for it and have no intention of switching services.

What do you dislike about the product?

The homepage looks a little clunky, at least on desktop (which is the only spot I use it). It presents kind of a lot of info at once, and at first glance it's hard to see where you should be looking on a given page.

What problems is the product solving and how is that benefiting you?

Meltwater is how we send out each of our press releases, and it has worked just fine for use each time. We also have used it to bolster our media lists and search for media outlets that would potentially be interested in what we're sending out. We haven't asked it to do too much, but it has easily helped with what we've needed.

What do you like best about the product?

What I like most about Meltwater is having media coverage, social mentions, and reporting in one place. The monitoring dashboard makes it easy to keep an eye on specific topics and quickly see what is getting attention. I also like the way the results can be filtered and organized, especially when there are a lot of mentions to go through.
The reporting side is probably one of the most useful parts for me. Being able to look at reach, sentiment, coverage trends, and advertising value equivalency gives me a much clearer picture of how a campaign or topic is performing. The interface is fairly easy to navigate once everything is set up, and the visual reports make it easier to share results with other people. Meltwater fits well into my workflow because I can use the monitoring and reporting features to collect media coverage and then use those insights in our regular reporting process. I mainly use it alongside our existing reporting and communication workflow rather than relying on a lot of direct integrations. Being able to review reach, sentiment, trends, and AVE in Meltwater and then share those findings with the team makes the overall process much easier.

What do you dislike about the product?

There are quite a few features and settings, so it can take a little time to understand the best way to organize streams, filters, and reports. When there is a large amount of coverage, the dashboard can also feel a bit busy. I think the overall experience becomes much smoother after spending some time getting the setup right.

What problems is the product solving and how is that benefiting you?

Before using Meltwater, keeping track of media coverage and turning it into useful reports could involve a lot of manual work. Meltwater makes that process much more organized by bringing relevant coverage and social mentions into one place. I can quickly see trends, reach, sentiment, and the articles generating the most value instead of checking different sources individually.
From a performance and ROI perspective, metrics such as reach and advertising value equivalency are helpful when explaining the impact of media coverage. The reporting tools also save time when putting together updates for stakeholders. The platform has a lot of capabilities, so the initial onboarding and setup require some learning, but once the workflow is established, it makes ongoing monitoring and reporting considerably easier.

What do you like best about the product?

The data and insights that we can gather for full funnel campaign planning. The data to tap on emerging trends, top content, top hashtags, top creators and publications to shape our campaign planning and strategy

What do you dislike about the product?

Given it pulls data from keywords, there is overestimation of certain social platforms that are text based such as X and under representation of video based social platforms

What problems is the product solving and how is that benefiting you?

The development of Mira is very powerful to be able to get insights without having to comb through large data sets

What do you like best about the product?

A handy tool for social media management from A to Z, which you can also expand with useful extra modules that fit your company or industry.

What do you dislike about the product?

Look and feel can be more modern in my opinion. Very much text and a bit cluttered. More visual elements and modern UI would improve the product.

What problems is the product solving and how is that benefiting you?

Planning posts across the different channels, overview of all incoming messages, and insight into the community