Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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A Trusted, Sophisticated Media Intelligence Platform That’s Easy to Manage
What do you like best about the product?
I've been using PR management tools since the 2000s. Meltwater has become my trusted resource for all things media. Meltwater has evolved and grown to become a sophisticated media management and intelligence platform. After overcoming some too-simplified UI hiccups a few years ago, the experience is generally easy to manage, configure and maximize. Breadth and access to reporters across beats I don't usually work with has been helpful. It's also been invaluable for reporting. The addition of AI capabilities has been helpful so far although I am still looking forward to using Klear and Mira more.
What do you dislike about the product?
Some KPIs we report on require us to calibrate data we get from Meltwater. For example, Substack influencers are presented as having the reach of the whole platform vs their subscriber base. In B2B sectors where substackers are prominent, this can quickly distort numbers. LinkedIn's lockout of 3rd parties is a challenge the industry is dealing with as a whole.
Otherwise, not much else to comment on.
Otherwise, not much else to comment on.
What problems is the product solving and how is that benefiting you?
Meltwater is helping us provide quick access to complex reporting needs. It also helps us identify media targets for aspects of our pitching that are adjacent to our primary beats, particularly useful for trendjacing.
Powerful PR Tool with Steep Learning Curve
What do you like best about the product?
I like the search feature in Meltwater. It's helpful for looking for specific terms and topics, and it helps my brand to know our impact.
What do you dislike about the product?
The tool can be a bit overwhelming to know where to start, lots of features.
What problems is the product solving and how is that benefiting you?
Meltwater helps with social listening and brand reputation, and its search feature is helpful for finding specific terms and topics, helping my brand to know our impact.
High-Quality Data and an Intuitive, Industry-Leading Platform
What do you like best about the product?
High-quality data, an intuitive interface, and industry-leading technology.
What do you dislike about the product?
Pricing and cost structure -- would love more flexibility
What problems is the product solving and how is that benefiting you?
Quality data allows for reliable and intelligent analysis.
Best-in-Class Clean, Accurate Data
What do you like best about the product?
Great data - clean, accurate, best of class
What do you dislike about the product?
Need more leads from the sales team:) In all seriousness, a fan of the platform and the people.
What problems is the product solving and how is that benefiting you?
Data for Narrative Risk Solutions - I work for Blackbird.
Incredible Support and Tools That Deliver
What do you like best about the product?
The product support is incredible but the tools themselves provide what we need.
What do you dislike about the product?
The mobile app is so glitchy. I deleted it.
What problems is the product solving and how is that benefiting you?
Media alerts and crisis management
Powerful Tools for Granular Insights and Detailed Reporting
What do you like best about the product?
All of the useful tools and parameters that help my business pull more detailed insights and granular reports.
What do you dislike about the product?
The Klear influencer platform doesn’t often yield many results and outreach to influencers via the platform rarely, if ever, gets responses.
What problems is the product solving and how is that benefiting you?
It helps us find influencers who are an ideal fit for our brand and provides insights into their platform, making it easier to confirm that their audience, identity, tone, language, and overall style align with ours. This gives us more confidence going into collaborations and supports more effective partnerships.
Stream Monitoring That Helps Us Move Fast During High-Volume Crises
What do you like best about the product?
I really enjoy the insights they provide. And our reps Savanah and Andres who are always there to help when we need help with building searches or are having issues with the software.
What do you dislike about the product?
The software can be unreliable. Features change while I'm actively monitoring a stream. Critical features that we rely on stop working like being able to select multiple mentions at once so I can tag and mark sentiment. During an active crisis we can have thousands of mentions and this can significantly slow down our process.
What problems is the product solving and how is that benefiting you?
It helps us be able to alert our clients to potential brand risks, so they can be in the know and stay ahead of any crisis that might take off.
Streamlined Influencer Sourcing, Easy to Use
What do you like best about the product?
I like Meltwater because it makes it easy to search for influencers and view their metrics all in one place. This feature simplifies connecting with influencers, especially across local and smaller markets. I also found the initial setup to be easy and user-friendly.
What do you dislike about the product?
Harder to find people in small markets.
What problems is the product solving and how is that benefiting you?
I use Meltwater for sourcing local influencers across our franchise, making it easier to connect with them in local and smaller markets. It centralizes search and metrics, streamlining our influencer collaborations.
Unmatched Mentions and Promising Dashboards
What do you like best about the product?
The amount of mentions that come through are unmatched. I also love the direction that they’re going in with the dashboards.
What do you dislike about the product?
The “glitches” and malfunctions. There are often times when buttons, pages or modules just stop working. As someone who’s team is in there 8 hours a day, it really impedes our workflow.
What problems is the product solving and how is that benefiting you?
It allows us to manage mentions and alert our clients all in one place.
Powerful Tools and Personalized Support for Real-Time Leadership Insights
What do you like best about the product?
All of the tools and the monthly one on one personalized support from my Rep. It also feels great to be able to give insights and data to leadership in real time. I feel more prepared in my role, ready to better support the brand and able to personalize content to our current followers as well as attract new followers and stay on top of trends. It's also easy to use, in my first year in my role I went from learning the platform to it being the sharpest and most universally used tool in my tool box, building entire campaigns around the platform.
What do you dislike about the product?
I haven't found a downside yet, when I do find things that I wish the platform had or a gap I tell our rep and she's always great about taking our feedback to heart and sharing it back to the team at Meltwater. I do wish you had the option to tag content posted through platforms organically, after the fact, I would also love to be able to execute stories and see "best times" for stories on Meltwater as well as Pinterest feedback. There are still some features, like social commerce that are only possible through the respective platforms social apps or sites.
What problems is the product solving and how is that benefiting you?
Media monitoring, personalizing social, setting benchmarks and honing in on the most quality and valuable kpis.
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