Meltwater Suite (UK)

What do you like best about the product?

I find the custom tags in Meltwater very helpful, especially for tagging articles. The search settings also help me a lot, making this platform the only one we rely on for tagging articles effectively. I really like the media backlog feature as well. The analyze graphs available are a feature I particularly appreciate, as I often look for data to compare our clippings year over year. It's also useful to analyze our clippings month to month and see the share of voice against competitors and our own brands.

What do you dislike about the product?

Some of the UI/UX could be better. I am always using workarounds to select all articles or download all articles. When selecting all through Monitor, you can't tag all without scrolling through the entire set of numbers. It's really frustrating if I want to tag 100+ articles all at once.

What problems is the product solving and how is that benefiting you?

I use Meltwater for tagging articles, media research, and trend research. Custom tags and search settings are helpful, and the media backlog works well.

What do you like best about the product?

Meltwater's best feature is media and social media monitoring, which is pretty comprehensive and reliable.

What do you dislike about the product?

Meltwater is more expensive than comparable competitors. In my experience, customer success managers were unhelpful. Journalist profiles were often out-of-date. User interface was consistently slow to load.

What problems is the product solving and how is that benefiting you?

Meltwater provided regular reports on media mentions and sentiment that we would not have been able to track with Google Alerts, alone.

What do you like best about the product?

Meltwater's real value is in surfacing what people are actually saying about a brand, product, or industry in their own words — capturing sentiment and tonality so you can tell whether conversations are trending positive, negative, or getting lost in the noise. It helps you spot emerging consumer needs, complaints, or preferences early, which can feed directly into product development and marketing decisions rather than relying on surveys or assumptions. The influencer identification features also show which voices consumers actually trust and engage with, giving a clearer read on who's shaping opinion in a given space. And because it tracks sentiment shifts in real time, it's useful for catching early signs of consumer frustration before they snowball into a wider backlash — letting a brand respond while it's still a small issue rather than a full-blown crisis.

What do you dislike about the product?

Less Flexibility on social dashboards and lack of customizations which creates problems to filter out specific campaigns from the overall data.

What problems is the product solving and how is that benefiting you?

Social Listening - being able to listen to consumer voices and mentions across all platforms help understand business problems better.

What do you like best about the product?

Very thorough media monitoring. I love the Media Centre—it makes sending out releases so easy and accessible for multiple users. It’s also a great place to store contact information for media outlets. The analytics are good, and the Meltwater team is very responsive. Overall, the platform offers great learning opportunities through their learning videos and conferences.

What do you dislike about the product?

The price is quite high. As it creeps up, we are considering other options. Many of the "service packages" contain features we don't really use. There should be more flexibility in choice. Price is a main concern. We were subscribed to a monitoring service that was absorbed by Meltwater. I was not part of the integration process.

What problems is the product solving and how is that benefiting you?

Our media email lists were usually groups created and housed in our media liaison's email address book. This caused problems if they were away from work and we needed to send a media release out. Having them housed in Meltwater, along with media release/statement/advisory templates is a game-changer.

What do you like best about the product?

Pulling a lot of information into one place

What do you dislike about the product?

I feel that there is information that is not being brought up, and that the AI analyses can be inaccurate

What problems is the product solving and how is that benefiting you?

Understanding consumers' attitudes towards our products

What do you like best about the product?

I really like Meltwater. I find the Boolean logic very satisfying to write, and I enjoy the complex nature of crafting these algorithms. I also like how I can quantify and provide interfacing reports based on concepts using data, as I'm a very data-driven person. I'm a big fan of the insight reports and have been getting into the dashboards more.

What do you dislike about the product?

The more data that you pull, the more I run into errors. It says too much data, issues like that. When I create working reports or dashboards, they suddenly don't work if time goes by, so I have to redo things all the time. I find the system buggy.

What problems is the product solving and how is that benefiting you?

I use Meltwater to quantify the impact of our research and opinions by capturing media and social conversations, helping us see their effect on public dialogue.

What do you like best about the product?

The Meltwater tool is highly customizable, making it a good option for any organization looking to track their media footprint and strengthen strategy moving forward.

What do you dislike about the product?

Of course, many of their products are add-ons, which inflates the price and makes the platform feel less united.

What problems is the product solving and how is that benefiting you?

Meltwater offers an easy way to track KPIs and present them easily. This makes my life much easier and helps leadership visualize our team's work and ROI.

What do you like best about the product?

The UX is the best I’ve seen across different platforms. It’s easy to use and feels very intuitive.

What do you dislike about the product?

The support ticketing system is not the best. In particular, extracting data to understand adoption and user KPIs is very, very difficult. The segregation of duties around roles and responsibilities is also not easy at all. From a technical perspective, it’s not the best, and we’ve also had a lot of issues with the API connection. Overall, they could improve on the technical side.

What problems is the product solving and how is that benefiting you?

They’re migrating us to Explore+, so this may partially resolve the technical issue.

What do you like best about the product?

Meltwater's biggest strength is having social management, social listening, and analytics all in one place. It helps me monitor industry conversations, track performance, and quickly turn insights into action.

What do you dislike about the product?

The platform can feel complex to navigate, and reporting often requires additional manual work to get exactly the insights I need. Some workflows are less intuitive than specialized social media management or analytics tools.

What problems is the product solving and how is that benefiting you?

Meltwater helps me manage social media, monitor industry conversations, and track performance in one platform. It saves time, improves visibility into audience engagement, and helps inform content and campaign decisions.

What do you like best about the product?

I like that Meltwater allows me to find media contacts on certain specific topics. I also appreciate being able to look for articles that mention the topics I'm interested in, which helps me develop pieces and articles relevant to our target audiences.

What do you dislike about the product?

I would like more scope in looking for articles behind paywalls. Also, there are many articles written in languages from Asia and The Pacific, that Meltwater cannot find. The initial setup isn't so easy because you have to study a lot of the features before you're able to take advantage of them or use them to their fullest potential. I also only want to search for articles and authors that cover Asia and the Pacific but Meltwater keeps giving me suggestions from the United States. I need Meltwater to refine this.

What problems is the product solving and how is that benefiting you?

Meltwater helps me find media contacts on specific topics and look for articles that mention topics I'm interested in, which aids in developing relevant pieces for our target audience.