Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Great Tool for Influencer Marketing
What do you like best about the product?
I loved the ability to search for influencers in specific demographics, and also loved the ability to categorize them through campaigns, tags or lists. This made the vetting process alot easier for me as a Marketer.
What do you dislike about the product?
Once you have used the platform, you feel like there are some missing accounts, and so I didn't use it as often in the beginning. I know you can add influencers manually, but for sourcing and locating potential candidates it was a little bit harder to do.
What problems is the product solving and how is that benefiting you?
It's benefiting me by making my sourcing quicker, and also adding influencers to campaigns is really nice and can become streamlined because we can send and they can sign contracts, and get approval through Klear.
I would absolutely recommend Meltwater to a friend.
What do you like best about the product?
Meltwater is tenacious and eager to help out their clients.
What do you dislike about the product?
I have found no dislikes in using Meltwater.
What problems is the product solving and how is that benefiting you?
Meltwater is providing my company and team with high quality news and media monitoring coverage. Their software provides my team with the resources to monitor high-profile news mentions, and media coverage of our staff and member companies.
Plenty of room for improvement
What do you like best about the product?
The analytics tools are useful but confusing to get started. The search functions for media contacts is decent, and I appreciate the number of filters available. I also appreciate the account manager we are assigned as she has been helpful with the trainings.
What do you dislike about the product?
There are a lot of design issues that could be better. I really hate how there are date limitations of 90 days on media contact searches for certain keywords. I also find it extremely misleading that many journalists/reporters "contact" information has a generic email listed, i.e. info@publicationname.com, not their specific email. That is very bad for PR if I am sending multiple emails to an inbox that is not monitored by the actual contact. This is a huge problem - Meltwater should not autopopulate a journalist's contact info if they can't find their specific email with the generic email.
I also still have issues with the analyze tool and understanding how to customize the view so it's the most useful.
It would also be nice to have customizable tracking features for campaigns, so I could add in additional columns beyond just open rate, clickthrough rate, and unsubscribes.
We are having a lot of issues with getting the Klear campaign started as well.
When I do a keyword search for a topic to search articles published over 90 days ago and then select media contacts, as I scroll down, the page refreshes and everyone I have selected for a media list is deselected.
I also still have issues with the analyze tool and understanding how to customize the view so it's the most useful.
It would also be nice to have customizable tracking features for campaigns, so I could add in additional columns beyond just open rate, clickthrough rate, and unsubscribes.
We are having a lot of issues with getting the Klear campaign started as well.
When I do a keyword search for a topic to search articles published over 90 days ago and then select media contacts, as I scroll down, the page refreshes and everyone I have selected for a media list is deselected.
What problems is the product solving and how is that benefiting you?
It can help build media lists for PR outreach and track effectiveness of email subject lines and campaigns. It can help to find a lot of journalist contact information quickly. It also has interesting analytics features.
Meltwater - Monitoring Made Easy
What do you like best about the product?
Its interactivity - there are many tools all in one place. You can find new journalists to reach out to, while searching for the coverage you pitched. I also like how you can save searches.
What do you dislike about the product?
One of the downsides of Meltwater is when a syndicated piece of coverage is published, it monitors for each individual story instead of grouping them together.
What problems is the product solving and how is that benefiting you?
Meltwater helps with monitoring and identifying when keywords are included in print, online articles. It helps me save time with saved searches so I can easily scroll through and see which stories are relevant.
Great platform for influencer insights
What do you like best about the product?
Background metrics like location of followers, as well as engagement rate.
What do you dislike about the product?
There are the occasional profiles that are missing from the system (@BetterIdeas on YouTube) that will not upload.
What problems is the product solving and how is that benefiting you?
They make it possible for our company to share accuare influencer information with clients. That helps us build successful campaigns.
Great platform for identifying new influencers!
What do you like best about the product?
The search tool to find and identify new influencers and campaigns for grouping influencers together. Being able to see the Klear influencer score is super helpful to see if someone is worth collaborating with.
What do you dislike about the product?
Hard sign-up process for influencers, with a lot of them having a lot of difficulties. A lot of influencers are having issues signing up and not connecting stories as a result, so we have to manually save stories on Instagram and upload them still.
What problems is the product solving and how is that benefiting you?
Finding and identifying influencers that are relevant to our target demographics. This was very manual before, and now it's become very easy for us. This has been a huge time saver!
Exploring Meltwater as a resource for organizing resources
What do you like best about the product?
I appreciate Meltwater's cutting-edge intelligence platform for its user interface, characterized by an intuitive design. In addition to providing access quickly and easily, their in-depth research helps me make better decisions regarding developing the brand. Their services have always succeeded us, and any time I've needed assistance, there has always been a friendly customer service representative willing to help out immediately. The ways Meltwater's technology aids us are invaluable assets that support our business's health and ensure practical marketing efforts.
What do you dislike about the product?
I prefer to avoid the fact that I sometimes have to contact a team member to make even small changes on Meltwater. Thankfully, they provide plenty of information and training to help me discover more about how their platform works so that I won't need assistance with minor edits again.
What problems is the product solving and how is that benefiting you?
Meltwater helped me immensely with social media monitoring by giving me access to data from my internal corporate accounts and external businesses and accounts that could be talking about me.
Decent job at finding influencer partners but clunky UI
What do you like best about the product?
Klear does a good job at finding influencer partners and suggestions. I've used a number of other services similar to Klear and I can say it is problably the best in terms of discovery.
What do you dislike about the product?
While Klear can find some quality partner suggestions, it often lacks when you are looking for country specific suggestions, often suggesting partners that are not relevant. Additioanlly:
- Seraching can be updated as to tweak your searches you have to re-do them and is a big pain.
- UI for looking into influencers is less than stellar as information that should be in one screen is in another.
- The bot checking function is not easily understood. Offers a score but doesn't provide a breakdown of why it gave the score.
- Tracking of influencer campaigns is spotty. All platforms I have used have this issue, so not just a Klear problem.
- Seraching can be updated as to tweak your searches you have to re-do them and is a big pain.
- UI for looking into influencers is less than stellar as information that should be in one screen is in another.
- The bot checking function is not easily understood. Offers a score but doesn't provide a breakdown of why it gave the score.
- Tracking of influencer campaigns is spotty. All platforms I have used have this issue, so not just a Klear problem.
What problems is the product solving and how is that benefiting you?
Klear helps us find new influencer partners for our client campaigns in US and Canada. It helps us create new relationships and avoid only using the same partners over and over.
Klear is an effective tool for sourcing & vetting influencers
What do you like best about the product?
I like that Klear provides a fair amount of information and metrics for each influencer in the platform. This helps make our influencer target lists more robust with details to help vet our recommendations to clients. I also like being able to open search for influencers based on tagged mentions, content type, etc., but you can also "profile hop" from one influencer's network to another to find similar influencers; again, making influencer media list development a much more streamlined process. Klear has been a great tool for our agency's general day-to-day use; definitely more pros than cons with our experience so far.
What do you dislike about the product?
It would be extremely beneficial for Instagram stories to be tracked through Klear. This is something our team struggles with the most when it comes to monitoring coverage - having this feature would be an incredible time saver, and it would be great to have this offering in a "one stop shop" so we don't have to rely on multiple platforms or working beyond business hours to track coverage. There are a couple of small technical glitches we find with day-to-day use as well, like sometimes when you start typing an influencer's name in the search bar, it won't enter their name properly, or the keys "skip" (a bit like Sticky Keys), so you have to type each letter slowly and wait for the search bar and drop down menu to catch up.
What problems is the product solving and how is that benefiting you?
Klear helps us source influencers in a more efficient manner than looking for partners through social media platforms directly. Being able to look up influencers by multiple filtered search queries helps us build media lists that are much more targeted. We're also provided with demographics information and engagement rates that are extremely useful when forming recommendations for our clients.
Pretty good experience with Klear
What do you like best about the product?
Being able to see influencers' engagement rates and where most of there followers are from are the most helpful.
What do you dislike about the product?
The discovery search is minimal. key words don't work
What problems is the product solving and how is that benefiting you?
Finding the analytics of influencers
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