Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Klear has changed our Influencer Game!
What do you like best about the product?
Klear has really helped us identify, vet, and choose influencers, as well as track different campaigns. We also use it to measure our general social influence against competitors and get a pulse on how we're performing. It also helps us track general social campaigns!
What do you dislike about the product?
No complaints here :-) I would love more of a breakdown on the Klear score and how it's achieved in the future so that we can understand better what is creating our influence and where we could improve on socials.
What problems is the product solving and how is that benefiting you?
Campaign tracking, influencer vetting, campaign measuring, social influence monitoring
Easy to use!
What do you like best about the product?
I like how easy it is to pull reports and look at top performing content
What do you dislike about the product?
I wish there was an easier way to sort by top posts and categories (I.e. types of posts and common themes)
What problems is the product solving and how is that benefiting you?
Keeping all our social initiatives in one place!
Meltwater: The ultimate media relations tool
What do you like best about the product?
I appreciate that Meltwater helps us track the success of our public relations strategies. With its data, it is possible to quickly understand which efforts are successful and generate meaningful ROIs without wasting time or resources on unsuccessful campaigns. Knowing how our target audience responds to what PR messages have given us invaluable insights into boosting conversions and increasing sales; it has become a vital tool in helping us reach new customers more effectively while also retaining existing ones.
What do you dislike about the product?
I don't like the fact that Meltwater is not intuitive, and a substantial amount of time must be devoted to familiarizing it. Additionally, account managers are required for connectivity between lists which can cause an extra hassle when it comes to usage. However, this should be fine if you take the time to learn how the platform works.
What problems is the product solving and how is that benefiting you?
Meltwater has enabled us to gain insight into PR and media activity and other organizations in the same industry. This means we can better assess how they perform socially and make informed decisions on future strategies based on this data.
Happy with platform, still need a little more training from time to time.
What do you like best about the product?
I like both the reporter feature best. The reporter feature allows me to easily research someone who has written about us, get background, and identify how I can best approach that reporter.
What do you dislike about the product?
The biggest setback is just how overwhelming the system is itself. Even though I went through excellent onboard training, not using it every day causes me to forget many things taught. Please offer more frequent refresher classes through webinars on elements of the system.
What problems is the product solving and how is that benefiting you?
We needed a solution to help us identify media talking about the organization and their reach. This tool is certainly helping us see those impacts. To date I have not been more productive because I am still learning the system, but I do think as I use it more often productivity will increase.
Great platform, with opportunities to expand reach in the Latin American region
What do you like best about the product?
The platform is intuitive, simple, and easy to use. The learning curve was smooth and fast. The team that unboarded us was super friendly and open.
What do you dislike about the product?
Sometimes we have difficulties finding good and relevant profiles for some Latin American countries. The "coverage" for the US and Europe it's much better compared to our region.
What problems is the product solving and how is that benefiting you?
Find good influencers to work with, coordinate campaigns, compare profiles, make data-driven decisions, and analyze results.
Outstanding platform that can really help to boost your business
What do you like best about the product?
The most helpful thing about Meltwater is the explore function. This really helps you to keep on top of your brand on social media and catch any negative comments first off.
What do you dislike about the product?
Sometimes my accounts aren't fully connected so I cannot see the entirety of the analytics so I have to speak to a customer service representative to sort this out.
What problems is the product solving and how is that benefiting you?
Meltwater has really helped us to see where our brand is at compared to competitors - showing us what points we should improve on and what our followers like to see.
Using Meltwater to Track Mentions
What do you like best about the product?
I like the usability of the dashboards and feel like they display info well
What do you dislike about the product?
I still find that I am not easily able to use all the functions of Meltwater or know explicitly how it will benefit my workflow
What problems is the product solving and how is that benefiting you?
Tracking our mentions on the web and on social
Good but more useful for B2C
What do you like best about the product?
- Probably one of the top Social Insights platform
- Access to many platforms, including forums
- Access to many platforms, including forums
What do you dislike about the product?
- Not as helpful for B2B due to LinkedIn API restrictions
- The scheduling tool is not as sophisticated; I would prefer to schedule in-app
- The scheduling tool is not as sophisticated; I would prefer to schedule in-app
What problems is the product solving and how is that benefiting you?
- All in one view across all Social platforms with a clearly defined benchmark
Cool Platform if your team has the bandwidth!
What do you like best about the product?
The Meltwater platform was impressive and empowering.
What do you dislike about the product?
Our internal team did not have the bandwidth to fully utilize the Meltwater influencer platform
What problems is the product solving and how is that benefiting you?
Meltwater was allowing us to connect with influencer and ambassadors helping us create more relevance digitall.
Great for news media monitoring, not great for social media.
What do you like best about the product?
Meltwater creates very useful charts mapping out mentions over time.
Some of the best notification systems for mentions of stories, it is especially helpful at tracking newswire mentions.
While Meltwater is not the best at anything, it is good to great at most things meaning your company can save on paying for specialized services.
Some of the best notification systems for mentions of stories, it is especially helpful at tracking newswire mentions.
While Meltwater is not the best at anything, it is good to great at most things meaning your company can save on paying for specialized services.
What do you dislike about the product?
It is very cumbersome to switch between different date ranges on Meltwater, with a very timely process to not only change the date range (calendar only method, you cannot type it) and there are long load times.
Its social media monitoring is really only useful for Twitter and leaves out most other social media platforms. Its Twitter usefulness appears to be waning as under Musk some useful features like tracking verified users go down the trash thanks to Twitter Blue.
The media lists are terrible. Most emails are the generic submission line for the news outlet - this is most apparent with local reporters. The reporters' beats are also inaccurate.
Its social media monitoring is really only useful for Twitter and leaves out most other social media platforms. Its Twitter usefulness appears to be waning as under Musk some useful features like tracking verified users go down the trash thanks to Twitter Blue.
The media lists are terrible. Most emails are the generic submission line for the news outlet - this is most apparent with local reporters. The reporters' beats are also inaccurate.
What problems is the product solving and how is that benefiting you?
The ability to track media mentions, compile press lists, send news wire releases, pitch via the outreach feature, and create reports with informative data and graphics. All of this makes my job so much easier than if I did it all by hand.
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