Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Easy way to uplift your influencer marketing with an easy to use tool
What do you like best about the product?
Easy to use, great user interface, data-driven, set up to be able to easily interact in the tool with other team members, ability to look up and search for influencers.
What do you dislike about the product?
You need to pay per user so it can be pricey for small businesses although I would say this is then really going to be money well spent to save time on what would manually take a lot of time to find the right people to work with. I also dislike that influencers have to agree to add their profile for you to get Instagram story data - not all influencers agree to do this so it doesn't allow us to have absolutely all data in one place.
What problems is the product solving and how is that benefiting you?
It solves several manual problems including searching for relevant influencer profiles to work with - the easy to use search functionality allows you to search by location or topic, something that would take ages manually. Also, it brings all reporting into one handy space so no more manual requests to influencers for screenshots of their data. You also don't have to trust influencer data that comes from the influencer themselves - you can straight away see the data that matters to you when you search for them in the tool.
One of the best influencer marketing platforms out there!
What do you like best about the product?
There's so much about the platform that we love at our agency. From the influencer research (that we were doing manually), to creating and building massively successful campaigns with the right influencers from our initial research to the metrics reports and outputs, there's so much to love about Klear.
Our rep is immensely helpful and always answers our emails quickly. If there's a feature that hasn't been developed, he takes it to the product team to help implement. Many of the changes we were requesting have already happened within the platform in a timely manner.
Our rep is immensely helpful and always answers our emails quickly. If there's a feature that hasn't been developed, he takes it to the product team to help implement. Many of the changes we were requesting have already happened within the platform in a timely manner.
What do you dislike about the product?
This is a tricky question for me to answer because I have enjoyed so much about Klear. I guess the only downside is not being able to add in creators who aren't 'creator or business' profiles. I understand this is an algorithm and connection issue, but that would be my only qualm.
What problems is the product solving and how is that benefiting you?
Klear has solved all of our influencer marketing problems. Before Klear we were manually researching influencers. We were manually managing influencers through email and spreadsheets. We were compiling all submissions in a Word doc and sending them to clients for review. Our metrics were based on what we were able to receive from the influencer or from tagged sponsorships or Brand Collabs manager. None of those were super beneficial and were honestly very time consuming to execute.
Klear has streamlined our influencer management process and makes it really simple on both the influencer's side and the brand side. Having all communication right within the platform makes it easy to transition the campaigns to others within the agency for a seamless transition.
The metrics are phenomenal! We're getting much better metrics and insights than we ever were before, encouraging clients to sign on for longer influencer camaigns.
Klear has streamlined our influencer management process and makes it really simple on both the influencer's side and the brand side. Having all communication right within the platform makes it easy to transition the campaigns to others within the agency for a seamless transition.
The metrics are phenomenal! We're getting much better metrics and insights than we ever were before, encouraging clients to sign on for longer influencer camaigns.
Klear makes influencer management streamlined and simple!
What do you like best about the product?
The vetting options and filters are extremely helpful when it comes to finding new influencers you otherwise wouldn't have found by searching organically. This is particularly helpful when you're looking for influencers in a certain location, industry or follow count.
What do you dislike about the product?
The only somewhat negative aspect to Klear is that you need the influencer to sign up, which is great if you find them via Klear and manage the relationship beginning to end in the platform, but sometimes when you find larger influencer organically and work with their agent the influencer isn't willing to go through the platform.
What problems is the product solving and how is that benefiting you?
Klear is saving hours of my team's time when it comes to sourcing and collaborating with influencers. Instead of googling or scouring Instagram hashtags and locations, Klear makes it easy to find the influencers you're interested in working with. It's also a time saver to be able to do all communication directly through the platform, as opposed to back and forth emails.
Easy to use and great insight
What do you like best about the product?
I really love how easy it is to build influencer lists, and how as you build you are recommended new folks to consider for your campaign. This makes it so much easier than combing through by hand.
What do you dislike about the product?
I have found that, though not a fault of their own, is that some accounts have overinflated stats and that things can get skewed in terms of engagement. Klear's tools make it relatively easy to identify this but I wish there was maybe a vetting system of some sort.
What problems is the product solving and how is that benefiting you?
Helps me, a PR professional, be super tapped in to the influencer world, without having to dedicate time I frankly don't have to doing loads of research. They basically do all of the background for you.
Good tool for influencer management
What do you like best about the product?
The search function is pretty straight forward and I like that you can keep all the influencer management in one place.
What do you dislike about the product?
I don't find the Klear score to actually be all that helpful to me, but we are a very niche brand. This probably won't be the case for everyone. I also wish you could integrate third-party payment platforms.
What problems is the product solving and how is that benefiting you?
It saves me a lot of time searching for influencers that would not only fit our brand, but are interested in working with us. It's a lot better than manually searching social media by hashtags
Klear to measure ROI of influencer engagements
What do you like best about the product?
My team has loved using Klear for marketing campaigns. We can more easily track each partnership's ROI, engagement results and success through the platform's tools. We especially enjoy being able to vet influencer partners' true engagement with their profile's Klear score.
What do you dislike about the product?
Asking influencers to join the campaigns can sometimes be tricky but understand this is more of a META issue, than a Klear problem. There are not any specific updates we're interested in making at this time.
What problems is the product solving and how is that benefiting you?
Klear helps us see whether a partnership's successful by seamlessly consolidating the performance analytics and providing additional data we would not receive from Instagram/Tiktok business tools
It's a great product
What do you like best about the product?
I like the research capabilities and the new info that was hard to find
What do you dislike about the product?
Maybe it's overwhelming with a lot of new features and information. It can be difficult when first starting
What problems is the product solving and how is that benefiting you?
Knowing customers better and knowing more about how they use the product and what they re shaong about the product has helped us a lot
A handy, intuitive tool that helps me deliver graphical, understandable results quickly
What do you like best about the product?
Tagging, dashboard, and the Chrome plug-in - definitely a PR lifesaver! The helpdesk team is fantastic too - always receive the support I need within hours!
What do you dislike about the product?
Can't crawl paywalled contents. Can't detect media site pattern changes sometimes.
What problems is the product solving and how is that benefiting you?
Helping me to address and prioritize what really matters efficiently. Turning complex, abundant information into simple, graphical reports.
A great tool to understand the process and role of media monitoring in the digital age!
What do you like best about the product?
First and foremost, Meltwater has an extremely friendly user interface which is easy to understand and navigate with tools and help available to learn how to monitor the media you are analysing in the most effective way possible.
What do you dislike about the product?
I feel it could be easier to navigate between tags and folders as it can occasionally be quite a slow process when tagging or untagging clippings.
What problems is the product solving and how is that benefiting you?
Meltwater is effective at monitoring the articles a manual search may not pick up and additionally passes on important data and insights which make it easy to spot syndicated pieces.
Training
What do you like best about the product?
I enjoyed taking part in the training courses on offer, particularly the course on utilizing social media influencers.
What do you dislike about the product?
I haven't noticed any down sides so far.
What problems is the product solving and how is that benefiting you?
Identify conversations that are happening around our industry.
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