Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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It's a very useful social monitoring tool. It had helped so much in the organization
What do you like best about the product?
That we can monitorize all the digital ecosystem: social media, news, blogs, comment and we can get insights or prevent crisis
What do you dislike about the product?
That we can only analyze 13 months before
What problems is the product solving and how is that benefiting you?
Get knowledge of what the competition is doing and get to know what the users are talking or thinking about our brands
Recommendations to others considering the product:
It is an indispensable tool to support and monitor the digital strategies and performance of the brands and competition
Used in 2 different companies
What do you like best about the product?
Both times I've used Meltwater at different companies, the customer services team was top notch at helping train and troubleshoot our instance.
What do you dislike about the product?
The platform requires a bit of boolean terms for its searches to find exactly what you're looking for.
What problems is the product solving and how is that benefiting you?
Journalist search, communication, social listening, competitive analysis. We've been able to track all our competitors, and track our own press mentions.
Clyde Group
What do you like best about the product?
Meltwater provides great customer service and constant touch points that we don't get with many other platforms. The tool is also more intuitive than others I've used.
What do you dislike about the product?
Sometimes the reporting feature can be a bit clunky to share with clients. I wish it was easier to share interactive features out with clients so that we could drag and drop elements of Meltwater's data into other reports.
What problems is the product solving and how is that benefiting you?
It's super easy to communicate client coverage and metrics. The support from the team makes it simple to find the solutions we're looking for.
Meltwater is great for exploratory social media listening, on top of community and posts management!
What do you like best about the product?
Most tools can do an excellent job of helping you manage your social media accounts & communities, posts, replies etc. In our company we use Meltwater for may purposes. For me, though, Meltwater is the best because it can go beyond your own social media accounts and communities with many options. As a leader in my company's market research department, me and my team use it to explore the market itself and what potential buyers may currently deal with or need. This is like tapping into a huge crowdsourcing pool without having to manage that community - and definitely a lot cheaper and faster than any primary research study.
I also like the support that Meltwater gives us - we also used other tools in the past, but support is best with Meltwater:
- We have 24/7 chat help available that I successfully used to get responses in a matter of minutes
- We have a dedicated Account Manager, and he meets with us often to show us tool advancements (and there are always some, which is great that they keep up with all the changes and trends in this type of technology) and answer any questions
- What is more, they really considered our demands and helped improve the tool based on some of our needs (i.e. expanding the boolean query character length - to almost no limit)
I also like the support that Meltwater gives us - we also used other tools in the past, but support is best with Meltwater:
- We have 24/7 chat help available that I successfully used to get responses in a matter of minutes
- We have a dedicated Account Manager, and he meets with us often to show us tool advancements (and there are always some, which is great that they keep up with all the changes and trends in this type of technology) and answer any questions
- What is more, they really considered our demands and helped improve the tool based on some of our needs (i.e. expanding the boolean query character length - to almost no limit)
What do you dislike about the product?
Not Meltwater's fault here - but not any analysis can be done on social media. People need to have discussed the subject online and in public spaces (not private groups etc.). If it's not discussed enough, you still need a primary research questionnaire. But few things are not vastly discussed online nowadays, especially in B2C. Some of the more oscure B2B products may be less discussed, but even there I have usually found this as a relevant insight as to where the targeted audience is not discussing it :)
What problems is the product solving and how is that benefiting you?
We use it whenever we need to get a quick insight on:
- what the people in a market think, need, are
- what is trending in discussions on a subject (for example, a big event), market, industry (and not just IT&C, could be Healthcare),
- what are some key drivers and pain points for specific buyer roles
- what is the volume, sentiment of the discussion and positioning for IBM and competitor brands / specific offerings
In all these cases we just build a quick boolean query on the topic and have a look at the most discussed mentions in the last three to six months.
We can create alerts for ourselves and dashboards to share with stakeholders directly (they don't need an account). Looking forward to new alerts we can share directly with stakeholders too!!
- what the people in a market think, need, are
- what is trending in discussions on a subject (for example, a big event), market, industry (and not just IT&C, could be Healthcare),
- what are some key drivers and pain points for specific buyer roles
- what is the volume, sentiment of the discussion and positioning for IBM and competitor brands / specific offerings
In all these cases we just build a quick boolean query on the topic and have a look at the most discussed mentions in the last three to six months.
We can create alerts for ourselves and dashboards to share with stakeholders directly (they don't need an account). Looking forward to new alerts we can share directly with stakeholders too!!
Recommendations to others considering the product:
Consider using Meltwater for more than your social media accounts management and expand into using the explore functionalities for market research - there lies a true goldmine.
Also, talk to your account manager about custom needs you may have, they are very receptive - for example, they were willing to build some custom dashboards for us at some point.
Also, talk to your account manager about custom needs you may have, they are very receptive - for example, they were willing to build some custom dashboards for us at some point.
Expansive features
What do you like best about the product?
The key metrics used to create various reports
What do you dislike about the product?
online media searches are difficult and need to be enhanced
What problems is the product solving and how is that benefiting you?
Share of voice and competitor analysis
Recommendations to others considering the product:
Combine with Hootesuite platform
The Experience has been pleasant!
What do you like best about the product?
I get to mine data and insights that inform my content plan.
What do you dislike about the product?
The interface seems too complicated to execute some of the basic tasks.
What problems is the product solving and how is that benefiting you?
I can create data-driven content for my audience.
Recommendations to others considering the product:
You are looking to build data-driven content, this tool is the one!
Getting the right information just when you need it
What do you like best about the product?
Meltwater is our base tool to obtain conversation insights for our communication and innovation campaigns. Through their data analysis, we have built strategies for new clients
What do you dislike about the product?
The changes implemented on access to information significantly reduced the analysis. As an example, in some searches, Facebook has zero mentions in listening due to these limitations.
What problems is the product solving and how is that benefiting you?
The tool has allowed us to find possible sources of crisis, mainly in conversation with public institutions. Based on their insights, it has been possible to design a comprehensive containment strategy, almost immediately.
Recommendations to others considering the product:
Continuing to explore the tool and its different information modules is the best way to find new solutions for your campaigns.
Great experience and excellent quality
What do you like best about the product?
Meltwater is very helpful because it allows us to track down and to know the activities concerned our product. It gives us practical insight and others' points of view.
What do you dislike about the product?
It could be more intuitive so everyone could use it. Other than that, everything is excellent.
What problems is the product solving and how is that benefiting you?
It helps us to know our customers opinions and insights that otherwise it could be almost impossible to obtein.
Recommendations to others considering the product:
Excellent choice
It has being the best tool to give insight about real time conversations to our clients.
What do you like best about the product?
Is very user friendly, and the data is shown in a very nice graphic way.
What do you dislike about the product?
I wish we could connect with Instagram and TikTok.
What problems is the product solving and how is that benefiting you?
Understaing the conversation regarding a topic or a brand, in real time.
Recommendations to others considering the product:
It's a great tool.
A great social listening tool
What do you like best about the product?
Competitive social listening and monitoring, top keywords, social mentions, sentiments
What do you dislike about the product?
I can not think of anything. I do not think anything is missing
What problems is the product solving and how is that benefiting you?
Regular competitive reports
Recommendations to others considering the product:
Get a member of the community of experts to guide you through it. There is a lot of value in it
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