Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Meltwater
What do you like best about the product?
I liked the daily reports and the information it provided, as well as the ability to change which competitors and areas to watch or not watch.
What do you dislike about the product?
There was a little learning curve to the program, but overall it is very user-friendly.
What problems is the product solving and how is that benefiting you?
It's a great program to see our mentions and what our competitors are saying.
Okay platform, disappointing service
What do you like best about the product?
I think the Meltwater platform idea is a good one for PR, and can work well for a bigger business with a larger team capacity.
What do you dislike about the product?
The account representatives always acted like they wanted to help, would email incessantly, but then accomplish really nothing. Our team didn't have the time/capacity to get our money's worth out of the platform and stated that repeatedly to our account representatives... However, they told us Oct. 10 or so that there was an auto-renewal clause in the contract and you have to opt out 60 days before the end of the term - our fault for not looking it over, but it was really disappointing that they weren't more up front about this. It is a really pricey product to have auto-renewal, especially for a start up like ours. They ended up working with us to get it removed, but even on the closing phone call tried to upsell me. They are ALWAYS trying to upsell you. ALWAYS.
What problems is the product solving and how is that benefiting you?
We were hoping to be able to connect with media outlets relative to our business.
Recommendations to others considering the product:
Make sure your team is going to be able to dedicate the time to getting your money's worth.
Ask for them to take the auto-renewal clause out of your contract before entering the agreement.
Ask for them to take the auto-renewal clause out of your contract before entering the agreement.
A good Platform, some drawbacks
What do you like best about the product?
Meltwater makes my PR outreach easier and faster. I can easily search reporters and journalists by topics, source, keyword, etc. and add them to a list where I can outreach in bulk.
What do you dislike about the product?
Meltwater does not display MANY journalist I find when searching manually. Even when I search the specific source or topic I know they have written under or about, still nothing. Also, Meltwater does not make follow up easy or allow personalization.
What problems is the product solving and how is that benefiting you?
Reaching out to many journalist to secure PR articles. Monitoring the results as well.
Recommendations to others considering the product:
Go through the demo with consultants, they will show you everything.
Our team has been very helpful and involved in setup and training and the system is valuable to us.
What do you like best about the product?
My team's favorite part of the platform is the "Influencers" tab. The editorial contact database and press release system is very helpful and useful.
What do you dislike about the product?
It would be nice to be able to have different RSS feeds for different websites so different newsfeeds could be fed to different websites. Right now, this is not possible, but we have several regional sites that have unique news.
What problems is the product solving and how is that benefiting you?
We are trying to position ourselves as an industry expert in our industry and with that, we are writing more content, contributing to outside publications, etc. and with the influencer database, we are able to more easily contact editors to enhance our media touches.
Amazing tool and outstanding support
What do you like best about the product?
Meltwater has so many amazing features that allow me to find any mentions of my organization or our members online and to find relevant reporters that would want to write about our work. The support is also amazing and goes above an beyond to understand what our company's mission in and how they can support that mission. The software is also very user friendly and I have picked up many tricks by using it.
What do you dislike about the product?
It is very expensive and some of the services could be found for a lower price elsewhere.
What problems is the product solving and how is that benefiting you?
Meltwater has helped me find reporters that are in the right location for different events that my organization is a part of and these reporters are interested in our work. Meltwater has also allowed my organization to track our media coverage and see what kinds of stories are getting the most interest.
Recommendations to others considering the product:
Really useful if you want to search through news about your organization in a very thorough manner or if you send out a lot of press releases or media advisories.
The verdict is still out with Meltwater
What do you like best about the product?
I like the editor search feature because it really helps our team.
What do you dislike about the product?
The support is just ok and not that in-depth
What problems is the product solving and how is that benefiting you?
Editor research, media monitoring
Decent Technology, Horrible Customer Experience with Sales Staff
What do you like best about the product?
Overall, I like the technology. It works the way you need it to, mostly. And the user interface looks pretty good.
What do you dislike about the product?
Without a doubt the biggest downfall of Meltwater is their overly aggressive sales staff. They are honestly the most infuriating people on the planet. They are relentless, and honestly we probably would have signed on with their platform a year earlier, had we not been so annoyed by their sales person. I've heard this feedback from other industry professionals, as well.
As a PR tool, their monitoring is great for online and digital, but a nightmare for print and TV. They integrate with TV eyes, but not well. And they say they get RSS for print, but have missed almost 100 percent of print coverage for our brands, even in outlets like NYT and USA Today.
As a PR tool, their monitoring is great for online and digital, but a nightmare for print and TV. They integrate with TV eyes, but not well. And they say they get RSS for print, but have missed almost 100 percent of print coverage for our brands, even in outlets like NYT and USA Today.
What problems is the product solving and how is that benefiting you?
Meltwater is great for tracking our media placements across digital.
A marketing manager in the digital world.
What do you like best about the product?
I really like the fluid and modern interface, it is easy to use and makes its start simple. It has a very good support which means that we can almost always solve any problem that is presented to us quickly. I love how incredible it is to compile and manage all social networks in a chronological timeline.
What do you dislike about the product?
I would like to be able to customize the reports more so that they are more specific. Specifically when extracting agent reports, I would like to see information that is not there yet, for this reason I think it would be of great benefit to admit a deeper customizable report function. It would also be nice to have more customization available with panels and other widgets.
What problems is the product solving and how is that benefiting you?
We use Meltwater especially as a search and monitoring tool for the organization. It helps us to know when they mention our brand in any media and the potential reach we get from our proactive efforts. In addition, we are currently starting to implement Meltwater as a way to connect with journalists and any other source that is interested in the content we are developing.
Recommendations to others considering the product:
Meltwater has a platform that is really effective for businesses of any size. It has many features and the accessories continue to grow. If you don't have a way to track brand mentions and search the media for information relevant to your industry, Meltwater is an excellent option to consider.
A powerful PR tool
What do you like best about the product?
I love the Outreach tool that allows me to contact media directly in the program and track who read, skimmed or ignored my messages. This allows me to adequately follow with specific people. Another great feature is the reporting capabilities Meltwater has.
What do you dislike about the product?
It is probably the priciest of the tools, and every add-on is thousands of dollars. Sometimes, in the implementation and set up phase, the tool might get a little confusing, but there was someone I could contact every step of the way. If you don't know how to use Boolean search commands, you'll have to get acquainted with it so you can execute searches the right way, because the keyword search doesn't work as it should sometimes and needs manual tweaking.
What problems is the product solving and how is that benefiting you?
Monitoring our own brand, as well as our competitors, on social media and the news. We realized we could use it to see who is talking about our competitors and what our competitors are promoting on the wire, so then we can try to launch a similar campaign, or a follow-up story idea to capitalize on the momentum.
Recommendations to others considering the product:
If you have the budget for Meltwater, go for it. Yes, it is very expensive, but it is worth it. If you have any questions, you can always contact your success specialist (your account manager) and he/she will help you optimize your account and utilize the tool to the full extent, so you get your money's worth.
Good reporting, lacks impact in Canada
What do you like best about the product?
Reporting has its benefits for press monitoring let's you provide detailed reports.
What do you dislike about the product?
The press pitch module lacks Canadian contacts and also misses searching Canadian national newspapers, like Globe and Mail.
What problems is the product solving and how is that benefiting you?
Was not picking up all our mentions, google alerts did better. Benefits were for reports compiling that saved time.
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