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    Higher Education

Picks Up Way More than Google Analytics

  • July 25, 2017
  • Review provided by G2

What do you like best about the product?
It's a pretty streamlined experience. Similar to Google Analytics, but it definitely catches a lot more mentions of my organization's title. I haven't added additional words/phrases to look for yet, but it allows for that. The email updates are pretty straightforward and easy to scan since it includes what platform the mention was made on (Facebook post, website title, etc), the date and time, and sometimes even an associated image.
What do you dislike about the product?
I usually have to click through the email to "view more results" when it'd be a time saver to just see them all in my inbox, but not a big deal.
What problems is the product solving and how is that benefiting you?
We previously just used Google Analytics but knew that tons of mentions were slipping through the cracks. Meltwater picks up way more, and it finds mentions on social which is very helpful.
Recommendations to others considering the product:
At least do the trial, you'll see if it picks up more than you were previously, and if it does, it's worth having. In this day and age, you need to know what people are saying about your organization online.


    Medical Devices

Great insights from this platform

  • July 20, 2017
  • Review provided by G2

What do you like best about the product?
I like that we can see global coverage as well as segment by market, category, etc
What do you dislike about the product?
I wish that I had more time to delve into more of the custom/advanced tools
What problems is the product solving and how is that benefiting you?
It's been great at helping us get a handle on our global and regional brand presence. It's also helpful for viewing product categories and the competitive landscape as well as seeing social reach.


    Insurance

Limited social listening data

  • July 19, 2017
  • Review provided by G2

What do you like best about the product?
It's highly customizable. You can do a boolean search for nearly any combination of things, which makes your search endlessly customizable. It's possible to find exactly what you're looking for.
What do you dislike about the product?
There's a very limited data set. Search only pulls data from the last 13 months - basically just Twitter and a few public Facebook and Instagram stragglers. Searches that you've set up as "listen" presets collect data and add to a historical database. But the drawback here is that if you add a new partner or spokesperson, there's no way to go back and retroactively add that data.

Dashboards are hard to set up and aren't easy to change. Plus there are no real options to stylize or consolidate widgets into more digestible formats.
What problems is the product solving and how is that benefiting you?
Social listening is an important piece of our business, especially in tracking competitors. But seeing that Facebook is still the largest player in the social space, looking at Sysomos data is really only giving you a small piece of the overall picture.


    Toni L.

Great

  • July 14, 2017
  • Review provided by G2

What do you like best about the product?
Tracking media coverage and analyzing placements (their reach/impressions, whether it was negative or positive, etc.). It's also a great tool to us to monitor organic pickup.
What do you dislike about the product?
We tried out their media database for media and influencer tracking and it was hard to navigate.
What problems is the product solving and how is that benefiting you?
This is how we track and monitor media coverage. It provides an easy tool with email updates so I can stay on top of my clients. Not only does it allow me to track placements my agency has secured, but we use it to stay on top of organic pickup as well as any potential media crisis situations.
Recommendations to others considering the product:
It is my favorite media monitoring and analytic tool.


    International Affairs

Very happy with Meltwater

  • July 14, 2017
  • Review provided by G2

What do you like best about the product?
The searches and widgets are easily customizable and the searches allow me to capture hits in non-Roman letters, which is critical in an international NGO
What do you dislike about the product?
Searches are limited and require editing in full Boolean (as opposed to saving one and letting me make simple additions with key words)
What problems is the product solving and how is that benefiting you?
Monitoring media coverage, and I've been better able to influence our media metrics by accounting for type and quality of coverage


    Marketing and Advertising

Meltwater experience

  • July 14, 2017
  • Review provided by G2

What do you like best about the product?
I love the search method - very comprehensive and easy to use.
What do you dislike about the product?
I work in the ag industry and it's not very well suited for that industry.
What problems is the product solving and how is that benefiting you?
Easier metrics reporting and consistent reporting across all clients.
Recommendations to others considering the product:
It's a great tool for monitoring media and social activity. I hope they're outreach tool becomes more comprehensive and they can enhance they're influencer database.


    Ari S. L.

Amazing product - easy to use - easier to understand

  • July 13, 2017
  • Review provided by G2

What do you like best about the product?
Great product that offers a visual representation of share of the media voice. Also provides a sentiment score which can be helpful.
What do you dislike about the product?
Can be a bit cumbersome to set up and the sentiment score is not 100% accurate.
What problems is the product solving and how is that benefiting you?
Media monitoring, opportunity watching, issues monitoring, distribution
Recommendations to others considering the product:
Get the trial, have the staff help you set up your key words and monitoring sites.


    Motion Pictures and Film

Great product

  • July 13, 2017
  • Review provided by G2

What do you like best about the product?
good analysis, love the ability to get morning and afternoon email reports.
What do you dislike about the product?
Price is a bit steep. Would prefer a bit more budget-friendly rate.
What problems is the product solving and how is that benefiting you?
Press coverage delivered to me!


    Insurance

Meltwater

  • July 13, 2017
  • Review provided by G2

What do you like best about the product?
ease of use
ability to be able to save media lists
can send emails directly from the media lists
Can export media lists to excel
What do you dislike about the product?
media lists aren't always up to date, so I would frequently get email undeliverable error messages
What problems is the product solving and how is that benefiting you?
creating media lists for media pitches
Recommendations to others considering the product:
more up to date media contacts


    Law Practice

Meltwater

  • July 12, 2017
  • Review provided by G2

What do you like best about the product?
Meltwater is a comprehensive database that is pretty easy to use.
What do you dislike about the product?
It can be difficult at times to do a search if you do not know exactly what terms to use.
What problems is the product solving and how is that benefiting you?
Creating media lists and getting strong background on reporters.
Recommendations to others considering the product:
Worth a try