Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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cost effective and easy to use for everyone on the team
What do you like best about the product?
I like the reporter directory, which makes it easy to find reporters, as well as the search function. I also like the capability to create media reports to quantify PR spend for clients.
What do you dislike about the product?
I dislike that the platform sometimes doesn't capture all pieces of coverage and that some reporter emails are missing.
What problems is the product solving and how is that benefiting you?
Our team is now about to quantify our PR efforts to our clients and we can efficiently identify and contact reporters using the influencer directory.
Recommendations to others considering the product:
Work on creating the perfect boolean search to help with media monitoring, very important.
Advertising Manager
What do you like best about the product?
It's an easy tool for me to peek into PR
What do you dislike about the product?
I dont have too much personal contact or high level snippits
What problems is the product solving and how is that benefiting you?
PR analysis
Reputation Management
What do you like best about the product?
Meltwater has significantly improved our ability to track reputation management, both for our organization and our competitors. The convenience of receiving Alerts directly in Teams helps us stay updated on a range of important topics, making it easier to efficiently and effectively oversee our organization's public perception. Beyond just Alerts, Meltwater's reporting features offer valuable insights into trends, key themes, mentions, and share of voice for us and our competitors, and these reports can be easily shared with Leadership. As a Senior Marketing Analyst, it was very easy to integrate Meltwater into our organization's tech stack, and I use Meltwater daily. I am also amazed at how quickly new features and enhancements are implemented, highlighting Meltwater's commitment to continuous innovation. Meltwater is an excellent partner, and the support they provide is outstanding!
What do you dislike about the product?
Although you can share dashboards with Leadership and those that do not have a Meltwater User ID, the data is for a moment in time and is not dynamic.
What problems is the product solving and how is that benefiting you?
We are seeing how impactful our social and news efforts are, and determining what is working and what isn't, and changing course accordingly. The benefit is seeing how much we've grown over the past year, particularly our exposure.
Pharmacovigilance ("lay" literature)
What do you like best about the product?
Multi-language ability, support from Meltwater represenatives
What do you dislike about the product?
Noise, difficulty reaching desired sites (healthcare pages in ine news outlets)
What problems is the product solving and how is that benefiting you?
Monitoring lay literature for pharmacovigilance (regulatory requirement)
Recommendations to others considering the product:
The platform serves the purpose andwith ease of use working with MW resentatives will make the most of the time spent.
Best of Its Kind
What do you like best about the product?
The platform is extremely user-friendly and customer support is the best.
What do you dislike about the product?
Often times, upgrades and/or updates can be slow to roll out.
What problems is the product solving and how is that benefiting you?
Meltwater helps us track all of our media value and takes the work out of our reporting.
Recommendations to others considering the product:
Usability and customer service are extremely high.
Using Meltwater for Media Monitoring
What do you like best about the product?
I like that Meltwater curates media coverage from across the country into one easy-to-find location, and that it includes audience numbers for those clips. They also have a fantastic customer service team.
What do you dislike about the product?
I dislike that the analytics can't be run off of a specific tag, since tags are what we use to designate the coverage we claim from all the coverage the system curates. I also dislike how many blogs and local publications are still not being tracked by the system.
What problems is the product solving and how is that benefiting you?
This significantly shortens the amount of time I spend monitoring so I can move on to bigger projects faster in the mornings.
Personal review of Meltwaters Social posting platform
What do you like best about the product?
I only use the scheduler tool on Meltwater for all our social and find it easy to use, easy to edit after you've set a schedule. Overall it's a much more robust and simplistic tool than the tool I was using previously.
What do you dislike about the product?
When there is an error with a post there are no details as to why it happened, would like to know why an error occurred, i.e. = post duplicate, system down etc...
What problems is the product solving and how is that benefiting you?
Scheduling posts ahead of time allow us to have a well planned out social strategy and schedule posts for any single timeframe vs depending on one person to post daily. I lay out the strategy for our team, write the posts, collect posts from others and edit as I set them up in the scheduler.
Recommendations to others considering the product:
I can only speak on the social posting platform as others in my organization run the analytics and the PR monitoring. I would say the social posting platform is by far the best I've used. It's very easy to schedule posts and edit as well as do one offs from anywhere anytime.
So far, our experience with Meltwater has been enlightening and positive.
What do you like best about the product?
I like that we are able to combine our social monitoring with our other PR monitoring and influencer database all in one place, giving us a well-rounded experience.
What do you dislike about the product?
I wish there were more niche bloggers in your influencer database.
What problems is the product solving and how is that benefiting you?
We want to make sure that we are gathering as much coverage for our partner as possible. We feel that the tool has been able to gather this coverage for us accurately and makes sharing metrics back to the client easy.
Good support; hard to export results in the right way.
What do you like best about the product?
Support is really good. Meghan has been super helpful to our team on setting up and using the system.
What do you dislike about the product?
I don't like how it's difficult to export tagged posts. I want an easy way to share about ~20 posts per month that have been tagged so I can send these to my team. Right now, I have to send this as a newsletter then PDF the email I get to my Gmail. Often times, several of the profile pictures are missing too. I'd like a word doc export that I could manipulate for my monthly reporting.
What problems is the product solving and how is that benefiting you?
Monitoring mentions of our work beyond just our specific name and handle. The advanced queries are really helping do this!
Recommendations to others considering the product:
allow for Twitter likes and RTs
Easy, straight forward
What do you like best about the product?
The service the team provides, easy of navigation, reporting capabilities
What do you dislike about the product?
With the way we currently use Meltwater, I am satisfied
What problems is the product solving and how is that benefiting you?
Our reach, how our competitors reach is compared to us.
Recommendations to others considering the product:
Yes.
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