Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Less robust than Cision
What do you like best about the product?
Simple interface, looks easy to use, lack of clutter on each page
What do you dislike about the product?
Searching for influencers (journalists, writers, bookers, etc) under a certain category and then filtering those results is difficult; filtering media monitoring results is difficult; lack of formatting when sending emails out to influencers
What problems is the product solving and how is that benefiting you?
The emailed media monitoring report sent each day is convenient and has a clean interface, which makes it easier to determine what might be relevant to us and which clips we might want to take action on by sharing or monitoring.
Recommendations to others considering the product:
If we had been able to demo the platform with our objectives and purposes in mind, we would have been able to make a far more informed decision. A representative visited our office to demo the software through a demo account on our computers, but we weren't given as much time as we would have liked to peruse the functions. If you are only targeting a few influencers and outlets and are fine with sending out less than 10-20 pitch emails, then Meltwater might work out okay. And if you don't mind being unable to limit your search results very much (i.e. by source, to filter out fake news), then the media monitoring might work well. But we'd like to be able to discover influencers who are OFFICIALLY covering the beats that we're interested in, not just those who have recently written about a subject we want publicity for in passing or just one or two times.
Good monitoring, not so good UX
What do you like best about the product?
it's great for media monitoring across UK and US
What do you dislike about the product?
user experience generally. software is often slow and not responsive. when you export the data, it turns out to be a very old school excel spreadsheet
What problems is the product solving and how is that benefiting you?
Media monitoring
Tracking media coverage and influencers covering keywords you input
Tracking media coverage and influencers covering keywords you input
Meltwater
What do you like best about the product?
I like the convenience of pulling the reports necessary for business purposes.
What do you dislike about the product?
Sometimes there are portions of reports that I need pulled that the service does not offer.
What problems is the product solving and how is that benefiting you?
We are pulling reports to share with board of directors for business purposes.
Sysomos is an adequate tool but is visually clunky.
What do you like best about the product?
The sheer size of the data that we have access to through Sysomos. It's social media analysis (specifically Twitter) is its strongest feature.
What do you dislike about the product?
Traditional media data is unreliable and littered with spam and un-useful data sets like press releases. As a coverage tracking tool it is largely useless for this reason and turns me to use TrendKite instead. Visually, Sysomos is way behind its competitors - it hasn't been updated in years and it shows. I would never show clients the graph screen shots or exports. We have design create new visuals because the tool looks so dated and ugly.
What problems is the product solving and how is that benefiting you?
Conversation analysis to understand and outline what consumers are saying about a particular topic or brand. Also the identification of key influencers discussing a topic or brand.
Recommendations to others considering the product:
Trial the product before committing to it. It has access to large quantities of data across platforms but as a tool it is clunky, UX is average at best and the visual outputs are poor.
Great way to keep on top of media mentions
What do you like best about the product?
Meltwater helps us track our media mentions as well as social media mentions
What do you dislike about the product?
It is difficult to set up a variety of campaigns Also, I don't like that our business gets confused with other businesses, making some of the results inaccurate.
What problems is the product solving and how is that benefiting you?
Able to see positive and negative media
Meltwater
What do you like best about the product?
their new platform is easy to use. its intuitive and you can find what you need.
What do you dislike about the product?
I don't feel it is as thorough as other programs. Cisions - for instance.
What problems is the product solving and how is that benefiting you?
Its helping me find media contacts - exactly waht it shoudl be doing.
Recommendations to others considering the product:
Do some searches for your trade media before you make the switch. Make sure they are in there.
I use Meltwater every business day.
What do you like best about the product?
International reach and otherwise not sure.
What do you dislike about the product?
Amount of time it takes to review.
Many redundant reports
Many redundant reports
What problems is the product solving and how is that benefiting you?
media coverage I might not see
Recommendations to others considering the product:
Also check the competitors
I Can See Klearly Now Mine and My Client's Influence on Social
What do you like best about the product?
Jaime from Klear was a great contact, the customer support on Klear is fantastic and helpful. Klear quantifies influence with a score, reminiscent of Klout and Kred, but the presentation, ease of use and power of the platform speaks volumes. Everything feels useful and visually attractive for clients.
What do you dislike about the product?
Maybe the historical data limitation. I realize that it is very expensive to house and save historical data, but again, in general that is a very expensive tall order that you can't expect for free.
What problems is the product solving and how is that benefiting you?
Showing reputation management, return on investment with social media, change in influence over time, and showing impact with social media campaigns.
Recommendations to others considering the product:
Do the free trial, request a demo and have fun!
Excellent resource for quick, live social listening insights
What do you like best about the product?
Sysomos allows me to pull social insights and user verbatims from Twitter as well as other social channels and sort by authority score, shareability and influencer communities.
What do you dislike about the product?
Outside of Twitter, the ability to pull deep insights from Instagram and Facebook is more difficult and offers less information.
What problems is the product solving and how is that benefiting you?
Social listening, community management, influencer evaluation and identification.
Recommendations to others considering the product:
Sysomos is a powerhouse listening tool for Twitter insights but you may want to look elsewhere for other social platform research.
One Tool with Many Uses
What do you like best about the product?
The versatility - for making media lists, coverage reports, monitoring for newswire pickup, searching for news coverage in print and online.
What do you dislike about the product?
The interface for compiling data could be easier to navigate.
What problems is the product solving and how is that benefiting you?
Monitoring for news coverage, seeing exactly where news wire stories were picked up, making reports.
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