Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Powerful features but inconsistent application across the platform
What do you like best about the product?
As a media monitoring tool, Meltwater is fantastic. The Explore tool makes building queries, refining the results, and synthesizing insights shockingly easy. The Analyze and Monitor features make it a breeze to keep my finger on the pulse of brand mentions and industry updates moment-to-moment.
I use Meltwater for social media deployment as well, and their Engage tool has some extremely useful features that are missing from competitors like Sprout. There are also regular improvements to the platform -- in just a few months we've participated in a beta test for advanced approval workflows and seen multiple new sources for social listening integrated.
Our account team is also extremely attentive and ready to help with anything from tweaking boolean strings to configuring notification settings.
I use Meltwater for social media deployment as well, and their Engage tool has some extremely useful features that are missing from competitors like Sprout. There are also regular improvements to the platform -- in just a few months we've participated in a beta test for advanced approval workflows and seen multiple new sources for social listening integrated.
Our account team is also extremely attentive and ready to help with anything from tweaking boolean strings to configuring notification settings.
What do you dislike about the product?
The Engage tool has really strong architecture but doesn't make full use of it. Spotty integration of social listening data means some brand mentions aren't able to be funneled to the social media inbox. The publishing tool can be inconsistent with tagging other accounts while composing a post and we've run into occasional issues with posts not publishing to certain platforms. The problems aren't structural, it just seems like the tool is a little buggy and not working at its full potential. Getting those issues fixed with the engineering team can also be a hassle.
What problems is the product solving and how is that benefiting you?
As a social service nonprofit with a federation model (dozens of independently operating sites across 5 countries) working on a hot-button issue (homelessness), keeping tabs on everything that's being said about our sites and our brand is a challenge. Meltwater helps us find the relevant stories among all the noise and identify crises as they arise. It also helps us deliver communications strategy to our sites -- we can compile lists of journalists to reach out to, track regional mentions for them, and more.
It also serves as an all-in-one tool for owned public communications. We publish newswires and social media posts through Meltwater, and are able to gather extremely helpful data to improve those efforts.
It also serves as an all-in-one tool for owned public communications. We publish newswires and social media posts through Meltwater, and are able to gather extremely helpful data to improve those efforts.
Powerful and Easy to Use Brand Analysis
What do you like best about the product?
I like using the Explore section in Meltwater, especially the way it allows for simple query generation with operators, enabling the inclusion and exclusion of categories to prioritize information from general to specific. This functionality is a simple way to narrow down and structure information in reports. Additionally, the initial setup was straightforward.
What do you dislike about the product?
Could improve the search submenu to include search terms as a subquery, and not just by words or phrases.
What problems is the product solving and how is that benefiting you?
I use Meltwater to analyze brands, anticipate crises, and obtain insights for product and service decisions. I discover competitors' actions and structure data efficiently, prioritizing information with simple queries, which facilitates reporting.
Tons of analytics if you have the bandwidth to explore them all
What do you like best about the product?
The detail that you can capture is really impressive.
What do you dislike about the product?
There is so much data that if you don't have the time or resources to really explore it, some of the capabilities won't get utilized to their fullest extent. The learning curve can also be pretty steep.
What problems is the product solving and how is that benefiting you?
We use Meltwater to schedule and post on our social media channels, as well as pull reports and analyze engagement data.
Excellent service for value
What do you like best about the product?
It's an all in one shop for brand, PR, social, and more with a great team behind it!
What do you dislike about the product?
It's an expanding product, so things are understandably buggy or frequently updating.
What problems is the product solving and how is that benefiting you?
It's truly an all in one for my brand and communications team. There's little we don't use it for.
I enjoy using this platform for influencer marketing and social listening
What do you like best about the product?
I like being able to have influencer marketing and social listening in one place.
What do you dislike about the product?
Sometimes there are little updates, but over all I think it gets better with time.
What problems is the product solving and how is that benefiting you?
Sourcing influencers and comms with them is nice to have in one place.
Great user experience and customer team
What do you like best about the product?
The customer service team are helpful and informative. There's also a lot of courses and guides to help
What do you dislike about the product?
At the start, i received too many onboarding emails that made it difficult to prioritise.
What problems is the product solving and how is that benefiting you?
Helping us to consolidate 2 of our platforms, more cost effective and streamlined
Comprehensive, intuitive, great account management
What do you like best about the product?
Great interface- easy to use and get to grips with. Comprehensive insights which can be refined and personalised easily. Customer support great- always responsive.
What do you dislike about the product?
Limits to social insights (specific platforms).
What problems is the product solving and how is that benefiting you?
Automates daily media monitoring with insightful reporting which can be used both internally and for clients, too. Easily visualises data which makes reporting quick and easy.
Social Media Management
What do you like best about the product?
Meltwater allows us to be more efficient in managing our social media channels. We can effectively post, listen & monitor all in one platform. Meltwater is always making improvements, asking for recommendations on how to enhance their software and they keep up with new trends. Our account representatives add an extra layer of help and provide us with great service. We can go to them with anything and meet regularly to discuss our account.
What do you dislike about the product?
I do wish they were able to get more from certain social channels (LinkedIn, etc.) I don't think this is necessarily Meltwater's downside because I do not think they have control.
What problems is the product solving and how is that benefiting you?
Being more efficient and saving time.
Effective
What do you like best about the product?
High-performing keywords and a pleasant platform
What do you dislike about the product?
Software that requires a lot of reformatting and sometimes has bugs (when saving, it deletes our elements)
What problems is the product solving and how is that benefiting you?
Allows to do a press review quickly
Good Newswire & Media Tracking
What do you like best about the product?
I mainly use Meltwater for the newswire distributions and the media tracking. Both are solid tools and my newswires frequently get a good republication rate. Using Meltwater's journalist outreach network got me a 35% open rate and a 10% positive response, leading to stories in our local media.
What do you dislike about the product?
Some of the searches seem complicated to set up, but my account reps have all been great about assisting.
What problems is the product solving and how is that benefiting you?
News releases at a more affordable rate than other outlets. Other outlets can be very expensive, but Meltwater seems affordable, especially considering the journalist database is included.
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