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    Public Relations and Communications

Comprehensive tracking, needs improvement for media research and relations

  • January 13, 2025
  • Review provided by G2

What do you like best about the product?
In my opinion, Meltwater has the most comprehensive tracking software available to public relations representatives. When compared over the years to its peers, it could consistently gather more data than its competitors, leading to more comprehensive reports.

Customer support is fantastic. We have established bi-weekly office hours and over the years our reps have been quickly available when any issues arise. They are a true partner.
What do you dislike about the product?
It's reporter database is ok, improving over the years tremendously, but I too often find generic emails for press contacts or a lack of current updates. From demoing competitors, I think there are other programs that do this better. In addition, sending and tracking emails through the system is not a great option, given the lack of customization you are able to provide (only fill in the blanks, not customized sentences or notes). Where it matters most, it excels. Most press contacts can be found through a little digging and other sources.

While it can be comprehensive, I don't find the ease of use/understanding to always be easy. It can take quite a bit of manual effort to ensure accuracy and convert the data to reports.
What problems is the product solving and how is that benefiting you?
Meltwater gives us data on our media placements. It also helps us to listen and monitor the media and social, offering a well rounded view of our client or current topics. We also have Klear for influencer relations and management.


    Troy W.

Highlights real conversations about our product

  • January 13, 2025
  • Review provided by G2

What do you like best about the product?
I love how Meltwater Radarly provides a comprehensive overview of social media trends. It enables me to track current and past conversations about our product offering in real-time, which is crucial for understanding player sentiment and preferences. Sentiment analysis and real-time alerts keep me in the loop even when I don't have time for a deep dive
What do you dislike about the product?
Although the interface is user-friendly, there is still a learning curve to fully utilize all the advanced features. It can take some time to get accustomed to the various tools and functionalities available. But it is worth the investment.
What problems is the product solving and how is that benefiting you?
We use listening and real-time alert tools to monitor sentiment around our various product offers. We can see sudden changes in sentiment and also gain insights into product reception, bugs and live issues, and a further metric to compliment our conversion numbers.


    Marketing and Advertising

Profitable SL tool in the market, but can improve some features

  • January 11, 2025
  • Review provided by G2

What do you like best about the product?
The limitations of the API restrcted websites doesn't allow many tools to track the forums, but is is available in the meltwater, which helps us a lot, because our manual tasks are reduced, and everything is captured in real time basis, which helps is minimizing crisis for clients
What do you dislike about the product?
the dashborads that are customizable, has limitations and is very basic, we have to make changes in it everytime.
What problems is the product solving and how is that benefiting you?
The main problem Meltwater is helping us solve is threat tracking for our clients, its real time mentions and insights for any kind of digital footprint for our clients help us secure their digital reputation on the global level.


    Jack S.

A Seamless Tool for Social Listening!

  • January 08, 2025
  • Review provided by G2

What do you like best about the product?
Meltwater's daily digests and robust reporting dashboards make it easy to see exactly what I need! Each morning I start my day reading through the daily digest to see if there are any customer support fires to put out. When you have nearly 400 shop locations, Meltwater makes it easy to tap in and address concerns and praise.
What do you dislike about the product?
Meltwater is an expensive tool, but when budgeted for, it has driven results for our immediate team and owners. There is an abundance of features which is helpful, but can make it difficult to know where to begin looking and clicking for an answer.
What problems is the product solving and how is that benefiting you?
Meltwater allows our team to better capture what customers are saying about our shops online. Most recently, I have been using Meltwater to verify PR analytics. Our previous platform for PR analytics was often inaccurate and Meltwater has given me the confidence to share my findings both internally and externally.

We work with quite a few agencies and no one does customer service like Meltwater's!


    Marketing and Advertising

Social Analytics tool with cheap package but high value

  • January 08, 2025
  • Review provided by G2

What do you like best about the product?
Meltwater has been helped a great deal for us, be it usi in social listening or orm or caompaign management. its features are amazing and gives data realt time manner, which lacks in most of the industry tools not a days. We are a marketing agency which specialized in ORM and Social Listening
What do you dislike about the product?
the only thing is number of lgoins should be high given that the package is good amout, more than three logins and tools log outs automcatically
What problems is the product solving and how is that benefiting you?
Our cliets ususally require competiton tracking and industry tracking, meltwater helps us to gather l the data in a single place for us to analyse. We use for influcencer data, tracking real time data and insights about industry and brands. Also for response management


    Jill O.

Meltwater Key to University Social Media Success

  • January 03, 2025
  • Review provided by G2

What do you like best about the product?
The feature/product we use most is Meltwater Engage. It has been paramount in our social media content calendar, scheduling, and monitoring inquiries.
What do you dislike about the product?
We do experience glitches with Meltwater a little more frequently than I would like, but that being said, their chat/customer support team is incredible. So, any time there is a slight issue, you do have access to timely customer support to fix it.
What problems is the product solving and how is that benefiting you?
Bringing together content for various platforms into one scheduling tool is hugely beneficial. I can't imagine having to jump back and forth between platforms to individually schedule content.


    Food & Beverages

Intuitive and Versatile Platform with Minor Glitches

  • December 20, 2024
  • Review provided by G2

What do you like best about the product?
I like the variety of options available in Meltwater. It's user-friendly and intuitive. My favorite aspects are the design, utility, and brand colors, which make the everyday experience of using it more pleasant. The initial setup was easy, and I rate it an 8/10.
What do you dislike about the product?
I don't like the tag features within copy elements when writing captions for social posts and uploading photos or videos. I find it necessary to improve how these features work. I wish they could be brought up faster, or have fewer glitches when certain pages can't be found in the list from Meltwater but do exist on the social platform.
What problems is the product solving and how is that benefiting you?
I use Meltwater for social media post scheduling, report data metrics, and social listening analytics. It solves the problem of gaining end-of-campaign insights effectively.


    Non-Profit Organization Management

Really love the Klear platform

  • December 18, 2024
  • Review provided by G2

What do you like best about the product?
I use just Klear for the Meltwater platform, but I love how user friendly it is and how much complete data I get for campaigns.
What do you dislike about the product?
I wish more influencers had price estimates - those really help in knowing where to start with offers. I also wish I could see a history of what I paid someone or some way to track that better in Klear.
What problems is the product solving and how is that benefiting you?
Klear helps me organize and track campaigns. I also really love Klear pay for the influencers who use that function.


    Jean-Baptiste C.

Our essential monitoring and influence tool

  • December 16, 2024
  • Review provided by G2

What do you like best about the product?
Meltwater has been supporting us for several years on two main points: alerting and influencer marketing. The configuration of searches is made easier with teams that are attentive and very proactive, allowing us to regularly update terms and track daily outcomes thanks to reports, and even live on the hottest topics with Slack integration! As for influence, the tool is very fast and allows us to scrutinize each account before collaborations to ensure the right choice is made, before seeing statistics come in live to best follow the strategy! Finally, the courses offered by Meltwater also allow for improvement on certain points and to validate acquired skills with a certification!
What do you dislike about the product?
I don't see any major drawbacks to using Meltwater except for the (re)presentation of the data. There is so much data collected that the dashboards can sometimes be complex and it can be difficult to find the key information. Nevertheless, the user interface of the tool remains good and it's better to be in this position of having too much information than not enough! In any case, this doesn't stop us from using the tool daily!
What problems is the product solving and how is that benefiting you?
Meltwater helps us to reference the different outcomes we can have on various topics, allows us to stay active in monitoring hot topics, and especially enables us to obtain relevant data before and after each traffic campaign to help us validate our choices and measure the impact of such an operation afterwards.


    Marketing and Advertising

Not enough information

  • December 12, 2024
  • Review provided by G2

What do you like best about the product?
find the Engagment rate of the profiles and sometime they give the user of all the plataforms that the profile has ir
What do you dislike about the product?
They dont give enough information, sometimes a profile only give the age but no the gender.
i dont find alot of profiles in the category and if show are like 4
What problems is the product solving and how is that benefiting you?
sometimes it help me find profiles from other countrys
time in searching and doing the math of ER%