Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Meltwater Delivers Powerful, Comprehensive Media Monitoring
What do you like best about the product?
Meltwater is a game-changer for media monitoring. What we love most is how it pulls in data from everywhere, news sites, social platforms, blogs, even podcasts, so nothing slips through the cracks. The AI assistant, Mira, is a huge time-saver, helping us quickly summarize coverage and spot trends without digging through endless reports. The dashboards are easy to customize, and the influencer discovery tool makes campaign planning a breeze. It’s definitely built for big teams and serious projects, but if you want deep insights and smart reporting, Meltwater delivers.
What do you dislike about the product?
There’s is a bit of a learning curve when you first start using it; some of the advanced tools take time to master. A few users mention that real-time accuracy can sometimes lag, and pulling historical data isn’t always as smooth as expected. Overall, it’s powerful, but you’ll need to invest both time and budget to get the most out of it.
What problems is the product solving and how is that benefiting you?
Meltwater solves one of our biggest headaches: keeping track of what’s being said about our brand and industry across countless channels. Before, we spent hours jumping between platforms and manually pulling reports. Now, everything’s in one place—news, social, blogs, even influencers—so we can spot trends and react fast. The AI tools make it easy to turn raw data into insights, which means less time crunching numbers and more time making decisions. It’s helped us stay ahead of competitors and respond to opportunities in real time, which is a huge win for our team.
Intuitive and Excellent Support, But Searches in Spanish Must Improve
What do you like best about the product?
I like how intuitive it is to use the Meltwater platform. In my team, where not everyone has deep knowledge of using social media, Meltwater allows them to conduct real-time monitoring. I also appreciate the constant training sessions that keep us up to date. The presence of Meltwater executives to resolve doubts is very valuable, as the available chat allows us to get help in a few minutes, regardless of the time. This makes us feel supported and backed to offer the best possible service to our clients. Additionally, I have found Meltwater much more intuitive and easy to use, providing more accurate results than our previous tool. The initial setup was also very easy, thanks to the support of the executives.
What do you dislike about the product?
There are times when searches in Spanish don't work very well. On the other hand, I think it's necessary to adjust MIRA a bit. Its history sometimes fails. Searches when done in Spanish sometimes don't capture well what is being searched for. Regarding MIRA, a few weeks ago it happened to me that it didn't record a search I did and it was impossible to resume it.
What problems is the product solving and how is that benefiting you?
Meltwater allows us to monitor social networks and media quickly, especially during crises, and offers precise context analysis. The platform is intuitive and offers constant training, supporting my team with real-time monitoring.
Personalized Training and User-Friendly Platform
What do you like best about the product?
It has training through videos and personalized sessions, in various languages. For now, the platform is user-friendly, once you get involved in understanding how it works and getting to know it.
What do you dislike about the product?
While it is a platform for monitoring news on social networks and portals, it is very global and covers a lot of data. When a user refines the information they need, I have noticed that media with little reach are not taken into account, and those media with less reach help us know what news they are publishing.
What problems is the product solving and how is that benefiting you?
It has made it easier for me when MW monitors information that has already passed and that sometimes, as a user, you are no longer looking for that information because you are constantly searching for recent news about the brand.
Excellent Tool for Reporting and Monitoring
What do you like best about the product?
Ease of use, ease of implementation, number of features
What do you dislike about the product?
Media reach from Similar Web, since it gives us a regional one and not a local one.
What problems is the product solving and how is that benefiting you?
Media monitoring, reporting, analytics
Facilitate influencer marketing and streamline campaign management
What do you like best about the product?
This tool greatly facilitates the tasks that need to be carried out in the area of influencer marketing and marketing in general. The ability to search for profiles easily and quickly, as well as organize them into campaigns and other categories, contributes to making the work much more efficient.
What do you dislike about the product?
Sometimes it is a bit complicated to generate reports, as I have had several issues. The idea of using this tool is for the processes to be more automatic and less manual, but sometimes the platform does not gather all the contents of a campaign and it is necessary to add them manually, which makes the process tedious. Also, sometimes it does not update the influencers' profiles regarding their content. Another aspect is that, when generating a report for an influencer, the tool shows 'global' metrics based on all the influencer's content, but does not offer more specific data. For example, on Instagram and TikTok, the main audience is usually from Costa Rica, but in the report, it appears as if it were from the United States.
What problems is the product solving and how is that benefiting you?
What I value most is not having to perform manual searches or try to obtain campaign and video metrics manually, so the reports for both campaigns and influencers are a success.
360° Vision and Multichannel at a Fair Price
What do you like best about the product?
The 360° view of reputation and digital trends. I like that it is multi-channel at an appropriate price, its interface and use are simple. In my experience, it was extremely useful for detecting spikes in negative mentions.
What do you dislike about the product?
It did not contribute to the creation of profiles as it did not allow for the identification of associations between user accounts across more than one platform. In some cases, the searches were distributed, diverting them from the focus of the queries and generating ambiguous and irrelevant results. The sentiment analysis must and can be improved with language refinement.
What problems is the product solving and how is that benefiting you?
He decided to centralize the work of monitoring digital social networks and conventional mass news media.
Strategic Media Intelligence for Informed Decision-Making
What do you like best about the product?
From ny perspective, what we value most about Meltwater is its timely and reliable media monitoring, which allows us to track our institutional presence, understand key narratives, and support more informed and strategic communication decisions.
What do you dislike about the product?
One limitation of Meltwater is that some reports and alerts can require additional manual filtering to fully align with our specific regional and institutional priorities.
What problems is the product solving and how is that benefiting you?
Meltwater helps solve the challenge of monitoring and analyzing media coverage across multiple markets and languages in a timely way. This benefits us by providing clear visibility of our institutional presence, supporting data-driven communication decisions, and enabling more proactive and strategic engagement with key stakeholders.
Efficient Media Tracking with Responsive Support
What do you like best about the product?
I like that Meltwater is easy to use and provides relevant information about reporters, which saves me from searching multiple places for contact information, social information, and recent stories. The initial setup was very good, and our rep has been great and quick to respond. It effectively identifies relevant news articles and reporters covering our issues.
What do you dislike about the product?
Because the clips are not sourced by an actual person, we are still working to fine-tune our report. There are still articles we get that are not relevant, but our rep is very helpful in improving it.
What problems is the product solving and how is that benefiting you?
I use Meltwater to find relevant news articles and reporters efficiently in one place, without searching multiple sources. It simplifies access to contact, social information, and recent stories.
Effective Media Monitoring with Meltwater
What do you like best about the product?
I like receiving notifications in the email about where we appeared in the media during the day or week. This is useful because many times I can see news or events in the region that I didn't know had taken place, which is important for the internal control of Market and Communications. It has also helped me detect not-so-positive news about us on a couple of occasions.
What do you dislike about the product?
I think they could expand a little the media in which the searches appear. Sometimes, I have found a couple of media that are not there.
What problems is the product solving and how is that benefiting you?
We use Meltwater to monitor the media and find out what is being said about our company and the competition. The tool allows us to measure the share of voice, which helps to assess our presence and positioning, as well as to plan strategies to improve our visibility in the media.
Intuitive Platform that Simplifies Social Listening
What do you like best about the product?
I like your platform, I think it is simple, easy to use, and I believe it is a tool that has been modernizing and incorporating everything related to trends to also simplify the listening processes.
What do you dislike about the product?
I think the topic of creating queries could be improved, to make listening more intuitive.
What problems is the product solving and how is that benefiting you?
I use it for social listening and to follow trends and brand mentions. Meltwater helps me stay alert to many media sources and alerts about brand mentions that need attention.
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