Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Essential for Brand Monitoring and AI
What do you like best about the product?
I like the speed with which changes or new trends can be detected with Meltwater. Additionally, the GenAI Lens is very good for AI monitoring, allowing me to know the sources where consumers get their information and where to focus advertising or efforts. I also found the initial setup relatively easy thanks to the support and training from the Meltwater teams.
What do you dislike about the product?
queries sometimes do not provide enough information
What problems is the product solving and how is that benefiting you?
Meltwater allows me to continuously monitor our brands and market trends. It helps to understand where consumers get their information and how to focus advertising, quickly detecting changes and new trends.
Social Listening Analysis that drives informed decisions
What do you like best about the product?
The detailed analysis of Social Listening is essential to understand how a brand or topic is perceived on social media. With MW, this objective is more than achieved.
What do you dislike about the product?
The history is limited; for example, it is not possible to search for information about the 2022 World Cup. Another issue: the reclassification of the sentiment of the posts is not very user-friendly.
What problems is the product solving and how is that benefiting you?
Social Listening Analysis that Drives Informed Decisions
Effective Monitoring with Customized Reports
What do you like best about the product?
I like the comprehensiveness of the Meltwater platform and the ability to create customized reports with significant quality of the data provided. I also find the initial setup very easy.
What do you dislike about the product?
Allow greater versatility when sharing information with third parties
What problems is the product solving and how is that benefiting you?
I use Meltwater to monitor and analyze posts and mentions of PUCMM and other universities. It helps me detect communication crisis situations in time and create customized reports with quality data to understand the reach of campaigns and manage crises.
Optimize Search and Analysis of Influencers
What do you like best about the product?
I like that Meltwater gives me many options to search for profiles that are already categorized. Additionally, it provides me with information about the performance generated by each of the profiles on their different social networks, which is very useful.
What do you dislike about the product?
Well, I specifically use the Clear module. In this module, I think that maybe the average views are skewed by campaigns that have been boosted. So, if they could be excluded or if I could choose which videos to include in the average, it would be phenomenal. Because there are many cases where the performance of a content creator, let's say, is 100,000 and, for example, the creator always has these pieces with a constant 50,000 views. However, when they are boosted, they can go up to 3, 4, 5 million. It increases in such a way that the averages are skewed because they have been manipulated, as they have a budget to increase their views.
What problems is the product solving and how is that benefiting you?
I use Meltwater primarily to find and categorize content creators and influencers. It gives me many search options and obtains performance data on social media, which is essential for our campaigns focused on cost per view.
Benefits and Exceptional Support on a Simple Platform
What do you like best about the product?
All the benefits obtained with this platform, how simple it can be, the support from the Chatbot and the staff in charge of the companies, as communication is always fluid.
What do you dislike about the product?
I think it's necessary to make some important adjustments, but in the structure of the platform, to have greater reach.
What problems is the product solving and how is that benefiting you?
We use it with corporate clients, regarding the brand and the services they provide. So any doubt that has arisen or any situation, everything has been resolved so far and we have always had the support of the relevant people. As was the case with Nancy Rivas, Francisco Romero, and Alegría.
Effortless Brand Monitoring with an Intuitive Interface
What do you like best about the product?
I like the platform because it is easy and intuitive to use, allowing for effective tracking of my brand’s conversations. Its user-friendly interface makes it simple to monitor interactions, analyze insights, and stay up to date with how my brand is being discussed across different channels. Additionally, the personalized support is extremely valuable, as the team responds quickly and helps resolve questions efficiently.
What do you dislike about the product?
I really like the platform overall; the only improvement I would suggest is the ability to directly monitor social media performance in order to track how the news we publish ourselves performs across our own social channels.
What problems is the product solving and how is that benefiting you?
Meltwater helps Fedefarma solve the challenge of monitoring and understanding conversations related to our organization and the pharmaceutical sector across media and social platforms. Through social media listening, it allows us to identify trends, sentiment, and key topics in real time, while media monitoring helps us track news coverage, mentions, and the impact of our communications. This enables us to respond in a timely manner, stay informed, and make data-driven decisions to strengthen our communication strategy and reputation.
Robustness and Excellent Usability, Improvement in Classification
What do you like best about the product?
I like the robustness of the Meltwater platform and how easy it is to use. The initial setup was also very easy thanks to the support from the Meltwater team.
What do you dislike about the product?
Automatic classification.
What problems is the product solving and how is that benefiting you?
I use Meltwater to gain valuable insights and make business decisions based on user perception.
Meltwater Delivers Powerful, Comprehensive Media Monitoring
What do you like best about the product?
Meltwater is a game-changer for media monitoring. What we love most is how it pulls in data from everywhere, news sites, social platforms, blogs, even podcasts, so nothing slips through the cracks. The AI assistant, Mira, is a huge time-saver, helping us quickly summarize coverage and spot trends without digging through endless reports. The dashboards are easy to customize, and the influencer discovery tool makes campaign planning a breeze. It’s definitely built for big teams and serious projects, but if you want deep insights and smart reporting, Meltwater delivers.
What do you dislike about the product?
There’s is a bit of a learning curve when you first start using it; some of the advanced tools take time to master. A few users mention that real-time accuracy can sometimes lag, and pulling historical data isn’t always as smooth as expected. Overall, it’s powerful, but you’ll need to invest both time and budget to get the most out of it.
What problems is the product solving and how is that benefiting you?
Meltwater solves one of our biggest headaches: keeping track of what’s being said about our brand and industry across countless channels. Before, we spent hours jumping between platforms and manually pulling reports. Now, everything’s in one place—news, social, blogs, even influencers—so we can spot trends and react fast. The AI tools make it easy to turn raw data into insights, which means less time crunching numbers and more time making decisions. It’s helped us stay ahead of competitors and respond to opportunities in real time, which is a huge win for our team.
Intuitive and Excellent Support, But Searches in Spanish Must Improve
What do you like best about the product?
I like how intuitive it is to use the Meltwater platform. In my team, where not everyone has deep knowledge of using social media, Meltwater allows them to conduct real-time monitoring. I also appreciate the constant training sessions that keep us up to date. The presence of Meltwater executives to resolve doubts is very valuable, as the available chat allows us to get help in a few minutes, regardless of the time. This makes us feel supported and backed to offer the best possible service to our clients. Additionally, I have found Meltwater much more intuitive and easy to use, providing more accurate results than our previous tool. The initial setup was also very easy, thanks to the support of the executives.
What do you dislike about the product?
There are times when searches in Spanish don't work very well. On the other hand, I think it's necessary to adjust MIRA a bit. Its history sometimes fails. Searches when done in Spanish sometimes don't capture well what is being searched for. Regarding MIRA, a few weeks ago it happened to me that it didn't record a search I did and it was impossible to resume it.
What problems is the product solving and how is that benefiting you?
Meltwater allows us to monitor social networks and media quickly, especially during crises, and offers precise context analysis. The platform is intuitive and offers constant training, supporting my team with real-time monitoring.
Personalized Training and User-Friendly Platform
What do you like best about the product?
It has training through videos and personalized sessions, in various languages. For now, the platform is user-friendly, once you get involved in understanding how it works and getting to know it.
What do you dislike about the product?
While it is a platform for monitoring news on social networks and portals, it is very global and covers a lot of data. When a user refines the information they need, I have noticed that media with little reach are not taken into account, and those media with less reach help us know what news they are publishing.
What problems is the product solving and how is that benefiting you?
It has made it easier for me when MW monitors information that has already passed and that sometimes, as a user, you are no longer looking for that information because you are constantly searching for recent news about the brand.
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