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    Ely v.

Very intuitive and easy-to-use tool.

  • November 06, 2023
  • Review provided by G2

What do you like best about the product?
The way it shows you the data so simply is an intuitive and easy-to-use tool.
What do you dislike about the product?
The inability to obtain information from other social platforms. Practically most come from Twitter "x"
What problems is the product solving and how is that benefiting you?
It has helped us understand the audience, know what they think about a certain topic, also in campaign monitoring, detection of potential crises, etc.


    Tony S.

Meltwater, a platform for reaching goals

  • November 06, 2023
  • Review provided by G2

What do you like best about the product?
My work area within the Meltwater platform is Explorer, an ideal tool for identifying the behavior of brands and political actors in the digital world. One of the best advantages is that it helps to locate the most relevant issues according to the current situation.
What do you dislike about the product?
One of the identified disadvantages is that the sentiment modification range has a maximum of 500 posts, whereas sometimes the volume of posts to be modified is much greater.
What problems is the product solving and how is that benefiting you?
Assessment of trends and sentiment.


    Information Technology and Services

The service is correct, it meets the objective of informing us about the presence of our company.

  • November 06, 2023
  • Review provided by G2

What do you like best about the product?
I think is very helpfull to know the presence of the company in media.
What do you dislike about the product?
The presence in social media are very difficult to visualice.
What problems is the product solving and how is that benefiting you?
It solves me having to monitor a lot of media and search social networks.


    Financial Services

Good service and support

  • November 06, 2023
  • Review provided by G2

What do you like best about the product?
Good UX, easy to navigate in the platform, nice support
What do you dislike about the product?
Nothing, I think is a good service to the users
What problems is the product solving and how is that benefiting you?
Helps me tp analyze communication KPIs


    Leandro G.

Excellent experience, i used to keep updated of news about my company

  • November 06, 2023
  • Review provided by G2

What do you like best about the product?
Ease of Use, ease of implementation and integration.
What do you dislike about the product?
Nothing for now, because i dont use the app neither the web.
What problems is the product solving and how is that benefiting you?
Meltwater solve the issue of spread online content about my company.


    Oscar C.

It is a tool that allowed me to carry out monitoring in the media and social networks

  • November 06, 2023
  • Review provided by G2

What do you like best about the product?
The most useful thing about this tool is that it helped me detect and interpret the content of the messages that the main social actors as well as the general public generated on social networks and on the news pages, about the electoral process and, above all, of those events that could transgress the norms and laws established in a democratic election process and that could lead to possible electoral fraud. Meltwater also helped detect accounts and profiles of dubious origin that served to defame and discredit the results of the elections.
What do you dislike about the product?
I believe that due to the nature of the monitoring project that I carry out, I have not found anything that is unhelpful. The limitation would be the temporality of 15 months to be able to track messages from years ago. especially if one wants to do a comparative analysis by years.
On the other hand, I suggest that you can work and improve on topics such as including the language of accent marks, the letter "ñ" and other signs that are commonly used in the Spanish language.
What problems is the product solving and how is that benefiting you?
As an external consultant in anthropological research, Meltwater can be useful for me to carry out online research, specifically in the field of Netnography (online ethnography) as well as monitoring social networks and news pages. It also helped me in the analysis of data and qualitative information and in the interpretation of feelings and emotions that the social actors of interest to the project expressed on different social networks.


    Eduardo R.

Acceptable

  • November 03, 2023
  • Review provided by G2

What do you like best about the product?
It is very easy to set up all the keywords.
What do you dislike about the product?
It is not so friendly on the display screen.
What problems is the product solving and how is that benefiting you?
Localization of some mentions on Twitter


    Consulting

Lot of useless nice features and criteria differences in the important ones

  • November 03, 2023
  • Review provided by G2

What do you like best about the product?
Amazing customer service (our account executive deserves 11 out of 10!)
Learning curve is fast, in a few days we were using the platform with a few doubts
Interesting tool if you don't need to analyze or drill down to understand better and detect insights
What do you dislike about the product?
AI capabilities are at best, questionables. No matter how many times you change the sentiment of a content, it will never learn.
Platform shows specific words as important (in spanish) when they definitely aren't (we have other platforms to compare and work better).
During sales speech we were told that "all the data from Instagram is collected" and we realized after paying that only posts (and not comments) are shown in queries. There is a workaround but it is impossible with the amounts of data we manage.
Sentiment of the content is defined by the content, but sentiment in a wordcloud originated by that same content, is defined by the word itself (you can't change it). So if someone says "Esto no es bueno", you could see a negative sentiment in the content but a positive one in the cloud ("bueno"). We need to download the content, process it and upload it in another plataform (which was not the idea when we payed for Meltwater).
But the most important thing of all: We will never forget when somebody from Engineering after hearing our disappointment said "We have 30,000 clients, most of them satisfied with Meltwater, if you are not one of them, you can always not renew after your contract expires".
What problems is the product solving and how is that benefiting you?
We can understand in a glimpse if some topics are interesting or not for the audience


    Jorge G.

Great Business Intelligence Partner

  • November 02, 2023
  • Review provided by G2

What do you like best about the product?
It's a very user-friendly platform that enables the extraction and analysis of valuable data for our brand strategies. Its ability to provide historical data and wide-reaching capabilities is fantastic.
The customer service team in LATAM is wonderful, and that makes the tool quite accessible.
What do you dislike about the product?
It would be ideal if they opened up the possibility of API integration to connect with external dashboards and automation models. Additionally, it's important to integrate more data from other social media platforms beyond X to provide greater context.
What problems is the product solving and how is that benefiting you?
Primarily, it is a fundamental tool for understanding the context of the brands we work with and the environment in which they operate by being able to listen to conversations related to them. This has allowed us to strengthen our brand communication strategies and provide our clients with valuable data to make business decisions based on the current context of their audiences.


    Alejandro P.

Excellent insights

  • November 02, 2023
  • Review provided by G2

What do you like best about the product?
Alerts are the key thing to make us move to meltwater
What do you dislike about the product?
UX seems a little bit old, and also the connection with meta is restricted
What problems is the product solving and how is that benefiting you?
Understand the competitive Landscape and understand brand health